What Would We Know

This week: cake pop copyright drama between two TikTok bakers, the real details from the Taylor Swift wedding, a Sam's Club creator's out of touch grocery store rant, Tasmania's beloved Neil the Seal, a new segment called Retail Therapy, and two special interests (a skincare save and a cleaning foam dupe). Consider us your internet work wives for the marketing girlies, this is your gro...

This week we are ordering from an app where the food never comes, defecting to Betty's Burgers on principle, and fully investigating whether Taylor Swift bought every calla lily in New York for a wedding nobody can confirm. Plus: the Polymarket fake-wins scandal, Kylie's spy glasses, UNO nights at the pub, and a work wife wisdom that will make you feel better about anyone copying your cont...

soooo much to cover this week on the interent: the Hot Girl Walk trademark saga, where Mia Lind is firing off cease and desist letters over a phrase that existed long before she claims she coined it (Fashion Nova counter-suit and all). Influencer Ken Eurick and Bobby's very public, very messy 24 hours. Season three of America's Sweethearts: Dallas Cowboys Cheerleaders, including Aussie-Kiw...

hello friends, there are too many things to cover such as... Storage meltdowns and puppy pee, the Possession World Cup, Kim Kardashian's towel and Martin Brundle snub, the HiSmile apology burial, Levi's stealth sheet, the Knicks marketing masterclass, Jordyn Woods' bag, Jalen Brunson, the Nike ad, Levi cinch jeans, Round Swamp chicken salad, and Work Wife Wisdom. Consider us your inter...

This week we get into the BookTok saga that united the entire internet: a small business owner trademarked the phrase "Hot Girls Read," asked everyone else to pull their listings "with love," and watched her business get dragged before surrendering the trademark days later. We unpack why trying to own a common phrase is the fastest way to sink your own ship, and why rising tide...

WHAT A WEEEEEEK!!!! Love Island UK and USA are both back, which means 12 hours of weekly viewing, and two contestants already gone before the season has properly started. We also unpack the very niche but very entertaining Prickly Pear cafe drama, where a $12 split refresher turned into a full-blown TikTok saga, complete with response videos, apology videos, and why we are uniquely positioned to t...

Georgia is out of her seven month reading slump. All it took was the Off Campus series. Brooke, meanwhile, is planning a solo IKEA trip for lamps, content, and honestly just the vibe of wandering staged kitchens alone. This week we're across dot cakes, Spotify's birthday icon update, the rumoured Real Housewives of Melbourne comeback, and the internet's ongoing argument about polyester...

Goodness gracious, do we have a banger episode for you today! We're talking through many a topic on all things content creation, personal branding, marketing. Some highlights include The Coles “Down Down” ACCC scandal • Fake discounts and grocery store pricing drama • Venezuela Fury’s wedding and traveller culture online • Taylor Swift causing another fashion sell out • Alex Earle’s empire exp...

This week we are unpacking the strange state of the internet, where every app suddenly wants a monthly subscription, every sale is apparently “ending soon,” and Spencer Pratt is somehow running for mayor. We get into the ACCC cracking down on fake urgency marketing after EmmaSleep was fined $15 million, why countdown timers and endless sales are becoming a legal problem for brands, and the growing...

This week we're getting into the most chaotic corners of the internet. People trying to crowdfund Spirit Airlines. The dropping of a Beauty Loop level. The off-screen drama of Secret Lives of Mormon Wives. The Rimowa backlash and the broader vibe of everyone suddenly side-eyeing their expensive purchases. We also talk about the creator stuff that doesn't get said out loud. Why posting feel...

This week we are unpacking everything the internet did to us at once. We get into the Acquired Style sponsored bachelorette trip and how a small beauty brand pulled off private jets, yachts, and St Barts. Then the Summer House cheating scandal, the reunion leaks, and why Bravo still does drama better than anyone. We also chat about Spotify partnering with Peloton, why every brand suddenly wants to...

Live from Nashville, and only mildly held together. This week on the Couch Cast, we unpack the truly random chain of events that led to us opening multiple hotel doors for Lewis Capaldi in New York, why it was a 10 out of 10 celebrity encounter, and how we somehow did not realise he was playing Madison Square Garden that night. We also chat about Social Media Week, hearing Emma Grede speak, the wi...

Reporting live from New York and running purely on jet lag, we’re unpacking why Coachella might be feeling a little too sponsored, whether brand activations have officially hit saturation point, and what brands should be doing instead. We’re also getting into the Alix Earle vs Alex Cooper whispers taking over the internet, Justin Bieber’s divisive Coachella moment, and why follower count might be...

Coachella, court cases, and the Ozempic gold rush This week online feels chaotic, but it is actually very calculated. A lawsuit is quietly challenging how much power platforms like Meta and YouTube should have over what you see, and what they are responsible for when things go wrong. At the same time, brands are getting sharper. Coachella billboards are not just ads anymore, they are designed to e...

This week, we’re catching up on what the internet, brands, and the creator economy have been doing, so you don’t have to scroll for six hours straight (although we obviously did). We get into Canva quietly building what feels like an entire marketing machine, Glossier pulling back after expanding a little too fast, and why beauty brands are suddenly showing up in places that make no sense… until y...

This week, the internet truly said “you’re loved… until you’re not.”We’re unpacking one of the most chaotic weeks online, from a decades-long mystery potentially being solved, to PR disasters, to beauty brand backlash… and what all of it actually tells us about how fast the internet can flip on you. We secretly think there's a little bit of a pattern. We get into:The Banksy identity reveal and why...

Welcome to What Would We Know, the podcast where we unpack everything the internet is spiralling about so you don’t have to. This week, we’re deep in the chaos. From Secret Lives of Mormon Wives taking over the algorithm (and DadTok overstaying its welcome), to a protein bar brand being accused of seriously underreporting calories, the internet has opinions… and so do we. We also get into the busi...

Welcome to What Would We Know , a podcast where we unpack the strange, fascinating, and occasionally chaotic things happening across the internet, marketing, and the creator economy. These are conversations we usually end up having with each other anyway, after sending far too many screenshots back and forth, so we figured we may as well invite a few more people into the group chat. In our very fi...