We Do The Work

Back in 2015, I read Traction by Gino Wickman—and it changed everything. Since then, I’ve used the Vision Traction Organizer (V/TO) to scale multiple businesses with clarity, alignment, and momentum. In this episode of We Do The Work, I walk you through the 2-page document every entrepreneur needs. You’ll learn: ✅ The 8 core sections of the V/TO ✅ How to get your vision out of your head and into...

Running a martial arts school—or any business—isn’t just about sales and service. It’s about protection. In this powerful episode of We Do the Work, we dive into six essential roles every business owner needs on their “Dream Team” before chaos hits. I share raw and real stories from 2017, when an IRS audit, a lawsuit, and a DCF investigation all hit back-to-back. The lesson? The worst time to find...

If you only watch ONE video this month as a martial arts school owner – make sure it’s THIS one. We go ALL IN on how to run a tech-driven school and the essential tools, systems, and strategies you need to streamline operations, boost efficiency, and buy back your time. The reality is – the martial arts business isn’t what it was 20 years ago. It’s faster. It’s more competitive. And if you’re not...

If you only listen to 1 podcast in the next 30 days - make sure it’s THIS one.  Cris Rodriguez and Max Hein go ALL IN and deep on The Present and Future of AI in the Martial Arts Industry.  And we answer the important question of: “How should SMART school owners leverage AI to grow and streamline their schools?” The reality is - AI isn’t coming - it’s already here.  And some industries are being c...

In this episode of We Do The Work , Cris Rodriguez sits down with Alex Schlinsky, founder of Prospecting On Demand™, agency coach, and sales mastery expert, to dive deep into the art of sales and the philosophy of building a business without burnout. Alex shares his journey from being a journalist for the UFC and Miami Dolphins to coaching over 400 entrepreneurs to six and seven figures. We break...

In this episode, we’re exploring a concept that completely changed the trajectory of my business.  When my wife and I stepped out of daily operations of our school to focus on growing the business, I needed a way to ensure our team could deliver the same care and empathy we did.  That’s when I created a framework to view our business through the eyes of our customers. We’ll break down the six key...

"Your most unhappy customers are your greatest source of learning." – Bill Gates In this episode, we're diving into the often-overlooked, yet critical side of business: customer retention.  While everyone loves talking about sales, marketing, and flashy offers, which is the chocolate of business, today, we’re digging into the broccoli: keeping your customers and boosting retention....

In this episode of We Do The Work , we dive into one of the most important decisions every business owner faces: How much should you spend on marketing?   Whether you’re in a maintenance phase or ready for growth, understanding where to spend your time, energy, effort, and money can make or break your strategy. Join us as we cover: 📈 Determining Your Marketing Phase: Are you in maintenance or gro...

“Facebook Ads don’t work.” “Leads are low quality.” “It’s a waste of money.” If you’ve ever thought this, you’re not alone - but I’m here to tell you that it’s 100% not true. In fact, I’ve built a $4 million per year company using Facebook Ads as our top paid marketing strategy. The secret? Having a solid strategy in place. In this episode of We Do The Work , I break down my 7-Step Facebook Ads St...

Simple Scales, Fancy Fails. In this episode of We Do The Work, we’re taking a deep dive into the power of mastering the fundamentals in your business. If you want to scale successfully and confidently answer why a prospect should choose you over any competitor, this episode is for you. What We’ll Cover: • Key Frustrations: The common struggles I see when working with business owners, including a l...

MIT did a study to try and figure out if there was a correlation of communication and success on business teams. They gave 30 businesses badges to wear and tracked all communication.  What they found was that Communication in itself was a greater predictor of success than individual intelligence OR skill level of the team. Which means, you don’t have to be the smartest, or the most talented, but i...

In this episode of We Do The Work , we explore the biggest mistakes that martial arts school owners often make - and how to sidestep them for long-term success.   Joined by martial arts business expert Matthew Brenner, we dive into the "10 Cardinal Sins" that can undermine a school’s growth, from leadership and financial missteps to challenges with student engagement and retention.  Matt...

Ever wonder how to build a team of A Players?  The secret is in the 5 C’s we use at Grow Pro to scale our team and our company to new ceilings!  In this episode, I break down: ✅ Character – Non-negotiable values ✅ Competency – Skills to thrive and grow ✅ Commitment – Long-term dedication ✅ Chemistry – The right vibe with the team ✅ Culture – Our secret sauce for success Whether you're lo...

In my latest episode, "How to Develop Your Team Career Track," I take a deep dive into the heart of team member development and the key to building long-term advocates for your business. ✔️ Learn what employees really want  ✔️ Discover the power of a Vivid Vision  ✔️ Unpack the 6 stages of the employee journey  ✔️ Explore Moments of Impact that make a difference This is a game-changer fo...

Meetings are truly the heartbeat of your team, but are you using them effectively?  In this episode, I break down the six essential meetings every company needs to boost productivity and foster a positive culture. 💡 You’ll learn about: • Annual Meetings • Quarterly Meetings • Weekly Level 10 Meetings • Weekly All Hands on Deck • Sync Meetings • Daily Huddles I also share tips on how to ensure you...

The CEO or Chief Executive Officer of a company is the highest ranking person and who is typically responsible for expanding the company, making major corporate decisions, managing the overall operations and resources of a company, and driving profitability.  But HOW do you do that? When I think of CEO I think of someone who has  • Clarity - having an inspiring Vision • Executing - massive, consis...

Are you hitting a growth ceiling in your business? In this episode of We Do The Work, I reveal the Growth Ceiling Calculator, a powerful tool that shows you EXACTLY when your company will hit its revenue limit. 💸 We dive deep into the importance of retention, how just a 1% improvement can add thousands to your bottom line, and how to calculate your revenue ceiling. 🔑 MATH IS THE PATH to more rev...

Want to avoid the pitfalls of entrepreneurship?  In this episode of We Do The Work, I share The Top 5 Books Every Entrepreneur Should Read If They Don’t Want to Fail 📚 These 5 books have been game-changers for my entrepreneurial journey, helping me scale to a multi-seven-figure business. If you’re serious about success, you NEED to read these! 🎧 Tune in and discover which books will transform yo...

Are you making these common marketing mistakes?  In this episode of We Do The Work, I cover The 5 Biggest Marketing Mistakes to Avoid so you can attract more customers, boost your revenue, and make a bigger impact. 🎯 From not casting enough lines to skipping consistent follow-up, these mistakes could be holding your business back. 🎧 Listen now and learn how to avoid these pitfalls to level up yo...

Looking to boost company morale and build momentum?  In this episode of We Do The Work, I share The Secret to Boosting Company Morale and Building Momentum with one simple weekly meeting—our All Hands on Deck. This 60 minute Friday meeting focuses on Celebrations, Culture, and Coaching and can completely transform your company culture. 🎧 Listen now to learn how to implement this meeting and see t...

What daily habits are driving your success?  In this episode of We Do The Work, I break down The 5 Daily Non-Negotiables that have helped me grow a multi-seven-figure business. 💼 From reviewing goals to building relationships, these daily habits create the momentum and traction you need to transform your business and life. 🎧 Listen now and start implementing these habits to level up your product...

Want to know the habits that helped me build a multi-seven-figure business?  In this episode of We Do The Work, I share my secrets to success with Million-Dollar Mornings and Evenings. 🌅🌙 By bookending my business day with structured routines, I've moved from reactive to proactive, focusing on the tasks that really matter as a CEO. Tune in and start implementing these habits to level up you...

🚀 Dive into the world of productivity with "We Do The Work"! 🚀 In our first episode, we're breaking down the secrets to getting things done effectively. Host, Cris Rodriguez, unpacks why being busy doesn't always mean being productive and shares practical tips to help you work smarter, not harder. Discover why taking time to plan and reflect can make all the difference, and l...