Deacon Bradley
We Bought A Brand!
Follow along as we navigate our first small brand acquisition, turn it around, and grow it. freedombrands.substack.com
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Autor
Deacon Bradley
Kategoria
Strona podcastu
Ostatni odcinek
18 wrz 2025
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Odcinki
Brand Income Updates - July & Aug 2025 18.09.2025 14:23
Send us a text We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect. Join us on Substack (it's free) Get even more behind-the-scenes upda...
8 Steps To A $100MM Exit 11.09.2025 34:11
Send us a text 🔥 8 Steps to a $100M Business Exit 🔥 Want to learn how entrepreneurs sell their companies for hundreds of millions? In this video, I break down the 8-step blueprint that I’ve learned from M&A masterminds, business owners who’ve exited for 9 figures, and my own journey scaling brands. If you want to build, scale, and sell a business for life-changing wealth, this is your roadm...
The Anatomy of an 8-Figure Brand (Live Event Recording) 28.08.2025 36:43
Send us a text Get exclusive access to a powerful session from our latest live event! In this raw and energetic talk, Justice breaks down the critical mindset shifts needed to scale from a 6-figure hustler to an 8-figure movement maker. He reveals the common traps that keep entrepreneurs stuck and provides a clear framework for building a brand that inspires obsessive loyalty. This isn't just...
Navigating the "Shark Tank" Effect: The Realities of Buying a Small Business 21.08.2025 1:01:18
Send us a text What do you do when your first business acquisition doesn't live up to expectations? In this strategy session, we pull back the curtain on our supplement brand, Dr. Barry's, and reveal why we're making a major pivot. Instead of trying to fix a struggling product, we're building a system to acquire a new, successful brand with built-in momentum. In this episode, y...
Income Report: April 2025 27.05.2025 6:15
In this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result. Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rate Declining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymore How cutting our ad spend in half led to significantly highe...
Income Report - April 2025 27.05.2025 9:28
Send us a text In this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result. Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rate Declining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymore How cutting our ad spend...
From Defense Mode to Growth Strategy 20.05.2025 49:07
Send us a text In this episode, we share insights from our first PPC Fun House event, discuss our next acquisition plans, and reveal what's coming for Dr. Barry's that could change everything. Our inaugural mastermind event showed us most entrepreneurs chase short-term hacks instead of building sustainable systems Travis shares his "defense mode" mindset when considering larger...
Fighting Back: Amazon Reviews, Cash Flow Strategy, and Our New Product Launch 22.04.2025 37:40
Send us a text We discuss their strategic pivot after March's sales drop. Learn how we cut ad spend to boost profits despite lower revenue, our battle with Amazon review challenges, and our NEW plans to launch a liver support supplement. Plus, hear about our cash flow strategy and how they're balancing current brand growth with preparing for their next acquisition. We're On Substack Let...
Brand Income Reports - Feb & Mar 2025 15.04.2025 16:23
Send us a text In this episode, Travis shares back-to-back monthly reports for Dr. Barry's. February showed 10% growth with $25K revenue through their "Perpetual Sales Machine" strategy focusing on off-Amazon traffic. March revealed a strategic pivot - cutting ad spend to prioritize profitability over growth after review challenges, resulting in higher weekly profits despite lower...
Income Report - Feb 2025 19.03.2025 9:11
Hey there, Travis here with our February numbers and a behind-the-scenes look at what's actually driving our growth right now. First, the headline stats: * Amazon: $23,189 (up 10% from January) * Shopify: $2,500 (up from $1,800 in January) * Total: ~$25,000 for February Not bad for the shortest month of the year! And here's what's really interesting: we're already seeing March trending 20% up from...
Should We Add a Third Product? Balancing Growth with Future Acquisitions 11.03.2025 49:24
Send us a text In this episode of the "We Bought a Brand" podcast the guys discuss their journey with Dr. Barry's, their acquired supplement brand. The team explores: February revenue update: $23,000 on Amazon and $2,500 on Shopify with profits around $2,000 Their growth strategy of reinvesting all profits back into the business rather than taking cash out Challenges with their main...
Simple Systems, Steady Growth: Our First Year Running Dr. Barry's 27.02.2025 27:33
Send us a text In this episode, we're diving into why running a "boring" business might just be the best thing that’s ever happened to us—and why it could be for you, too. Trust me, this isn’t boring in the way you think. Plus, we’re pulling back the curtain on our brand’s year-end numbers and sharing lessons from our first year of ownership. Here’s what you’ll discover in this epis...
Our Year In Review - 2024 Edition 25.02.2025 31:13
Send us a text Welcome to our 2024 wrap-up! This episode is packed with insights as we reflect on the past year, share lessons learned, and look forward to what’s next. If you’re curious about what it’s really like to acquire, grow, and navigate a business, this is the episode for you. Here’s what you’ll learn in this episode: 2024 in review : The highs, the lows, and the one word that sums up the...
What Happened When We Cut Our Price 25% 20.02.2025 29:12
Send us a text In this episode, we tackle the unexpected challenges of running a brand on Amazon and the strategies we're using to turn setbacks into opportunities for growth. Whether you're an entrepreneur, marketer, or just curious about the behind-the-scenes of building a business, this episode is packed with actionable insights, real talk, and a $30,000 question that could change eve...
November Numbers Update 18.02.2025 10:33
Send us a text Hey nerds, this episode is a deep dive into the numbers driving our brand. Deep dive into November's numbers after our Amazon suspension and reinstatement: $20K total revenue ($17.3K Amazon, $2.5K Shopify) Travis reveals why we spend 2x more on Google Ads ($4K) than Amazon PPC ($1.8K) and explains our "perpetual sales machine" strategy Real impact of losing our 4.5-st...
Income Report - November 2024 14.02.2025 9:24
I wanted to share a quick update on how things are going after our first week with the lower price for Dr. Barry’s Reflux Essentials. Sales Update: Amazon: We saw an increase in sales velocity, with one of our best weeks since last quarter when we were at 4.5 stars. * Revenue hit $3,000 on Amazon! * Shopify: An additional $300 in revenue. Profit: While our profit stayed about the same ($218), the...
Amazon Listing: Back From The Dead! 13.02.2025 38:32
Send us a text In this episode, we dive into the wild ride of running an Amazon brand and share some incredible (and surprising) wins, as well as lessons learned along the way. If you’ve ever wondered how to juggle off-Amazon strategies, Facebook ads, and keeping your Amazon listing alive, this episode is for you. Stick around, because we’ve got some jaw-dropping insights that could change the way...
What Selling Your Brand Is Like 27.01.2025 40:14
Send us a text We want to buy MORE brands, but we're also curious what that's like for sellers. This week we're grilling Dr. Travis Ziglar on his experience going through this process. We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we love Substack. It gives us a place...
Life After Amazon, How We're Rebuilding On Shopify 23.01.2025 16:28
Send us a text In this episode, we dive deep into the rollercoaster ride of navigating setbacks, uncovering opportunities, and making big decisions for the future of our business. If you’ve ever faced a roadblock and wondered how to turn it into a stepping stone, this episode is for you. Here’s what you’ll learn: The aftermath of being delisted from Amazon : How we recovered, what we discovered, a...
We Got Suspended From Amazon! 20.01.2025 20:46
Send us a text In this episode, we dive deep into the roller coaster world of entrepreneurship, where the highs are exhilarating, the lows are crushing, and every twist teaches us something new. If you're ready to learn how to think bigger, adapt faster, and turn challenges into opportunities, this episode is for you. Here’s what you’ll discover: The power of thinking BIG : How a single meeti...
From Mistakes to Milestones: Inside Our August Brand Update 16.01.2025 36:30
Send us a text In this episode, we’re taking you behind the scenes of our brand-building journey with another exciting update. This month was packed with wins, lessons learned, and even a little friendly competition. If you're curious about what it takes to grow a business, this episode is full of actionable insights you won't want to miss. Here’s what you’ll get when you listen: The Num...
From Struggles to Success: How We Achieved Our First $1,000 Sales Day (and What’s Next) 13.01.2025 56:21
Send us a text In this episode, we’re diving into some exciting wins, hard lessons, and big visions as we navigate the world of business acquisitions and brand growth. If you’re curious about what it takes to transform a struggling brand into a thriving one—or if you’re just looking for insights to apply to your own ventures—this episode is for you. Here’s what you’ll discover: Our first $1,000 sa...
Our Visions For Scale (Now How Do I Pull It Off?) 09.01.2025 58:23
Send us a text In this episode, we delve into the intricacies of business growth, acquisition strategies, and the challenges of cash flow management. Join us as we explore how to navigate these essential aspects of entrepreneurship. We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck. That's why we l...
Brand Update - Three Months In 11.12.2024 39:13
Send us a text In this episode, we dive deep into the strategies and challenges of growing a brand in the e-commerce space. You'll discover valuable insights from our experiences and learn actionable tips on building and nurturing your audience. Discover the critical role of building and leveraging an email list to foster customer trust and drive sales. Uncover the hidden challenges of produc...
We Need Cash! Now what... 05.12.2024 43:30
Send us a text In this episode, we dive deep into the financial challenges and strategies we've been navigating. You'll hear firsthand how we've managed our cash flow, tackled unexpected expenses, and found creative ways to generate revenue. We're On Substack Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the...
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