WaysConf Podcast

W niedzielę wyborczą, tuż po zamknięciu lokali wyborczych, miliony Polek i Polaków z zapartym tchem czekają na wyniki exit poll. To badanie wzbudza niespotykane emocje i zainteresowanie, ponieważ niemal natychmiast pokazuje, jak mogą wyglądać wyniki wyborów, a wkrótce potem konfrontowane jest z oficjalnymi danymi PKW. Ta wyjątkowa sytuacja sprawia, że exit poll staje się jednym z najbardziej wycze...

Wprowadzenie do nauki o złożoności.

Introducing discovery interviews into product development in Brand24. A story of how Brand24 started with product discovery interviews to find matters important to our customers quicker, from building mostly on feeling and proxy feedback to decisions based on the mix of direct conversations, relevant data and intuition. What can you expect from the talk - things that worked well, challenges we fac...

Jak wygląda zarządzanie produktem, gdy firma liczy 10 osób? A jak, gdy zatrudnia 100... albo 1000? Bazując na własnym doświadczeniu, chcę powielić się tym, jak zmienia się rola Product Ownera w różnych typach organizacji oraz z jakimi wyzwaniami mierzy się zespół produktowy w firmie, która dynamicznie się rozwija – przechodząc drogę od startupu, przez fazę scaleupu, aż po dojrzałą korporację.

Companies sacrifice product, service, and experience quality to “just ship it” or be “fast.” Through cycles of opinions, guesses, and assumptions, we dress up as “hypotheses,” we slowly and inefficiently crawl towards something we claim is “good enough.” We celebrate repeated failures as “good product strategy” and “learning,” but we fail so often that we’re clearly not learning from failures. We...

Startups love to talk about success, but here’s the truth—we almost killed our own no-code product. We built fast, launched fast… and ignored everything else. No real validation, no analytics, no clear monetization. The result? A product nobody really needed. This talk is about how we flipped everything upside down—rebuilding from scratch, learning from real users, and turning failure into $2M+ ra...

At Mixmax, we had to unlearn the habit of building the most urgently requested features and return to the basics: helping our ideal customers reach the right value faster. I’ll share how we defined user setup and aha moments, tied them to monetization, and rebuilt key experiences around them. You’ll hear what worked, what flopped, and how we moved from gut feel to measurable impact, including a 43...

Move fast & slow down faster. Lessons from leading teams through a revolution. AI solutions are revolutionizing the customer service industry, and Zendesk is truly doubling down on the opportunity. However, every revolution comes with a price. And that meant that the team needed to adapt and change as well. Let's explore how to maintain sanity in an environment that's constantly shifti...

A hands-on story of how we reshaped uPacjenta’s strategy - from rapid COVID-fueled growth to a long-term, scalable product. I’ll share practical insights on navigating complexity, building trust through user research, designing around constraints, and creating meaningful digital health experiences that start at home - but don’t end there.

There are many topics that no one is afraid to talk about today: mental health, neurodiversity, and burnout. But the topic of biological rhythms in men and women raises at least slight concern, even though it is our biology, our natural cycle, which affects our effectiveness and relationships at work. Most organisations operate at a rhythm established decades ago, based on a single energy level an...

How to Stop Crying into Your Pillow After Stakeholder Feedback? Ever poured your heart and soul into a design, only to get feedback that makes you want to curl up in a ball under the covers? Or asked for an opinion, and all you got was a vague, ""I expected better""? We've all been there! In this talk, you'll discover how to transform design feedback from a potential so...

Design as a Revenue Driver: Securing Design Investment in Enterprise Organizations This presentation equips UX designers with the frameworks, language, and evidence needed to secure design investment in enterprise organisations. Rather than positioning design as a necessary expense, we'll demonstrate how to present design as a revenue driver, risk mitigator, and competitive advantage that dire...

This talk explores the transformation of Senior Design roles in the AI era. Senior Designers are uniquely positioned to become a dominant force in our tech industry as it shifts toward AI-augmented work. We blend product mindset with the ability to articulate not just business requirements but a complete experience. Attendees will leave with immediate tips for amplifying their impact, as well as a...

Some things just work better together—like Design and QA. Their collaboration leads to smoother, more intuitive, and higher-quality user experiences. This session explores real-life examples of how QA and Design teamwork improved our product. You’ll learn how to conduct design testing sessions, identify usability issues, and provide valuable product insights. By bridging this gap, you’ll reduce re...

The Current State of E-Commerce Product Discovery UX: 8 Common Pitfalls & Best Practices This presentation dives into what's really happening in e-commerce product discovery today, with hard data on how sites perform across homepage, search, product listings, and product detail pages. The talk will share surprising gaps uncovered, opportunities most retailers are missing, and practical imp...

Speed of progress at the cost of technological exclusion — no-code, UI libraries, AI tools and web accessibility.

AI is no longer a futuristic concept it’s here, reshaping how designers work, create, and innovate. But how do we ensure AI enhances, rather than replaces, the human touch in UX? In this session, we’ll dive into: AI’s role in UX workflows—from research to prototyping and beyond The shift from human-led to AI-empowered design How to integrate AI tools effectively without losing creativity The impac...

The company is quite known in Kraków and Warsaw, some of the audience probably have been our Guests in Good Lood or use our app and also digital signage but few of them know how it was made. The presentation is in case study format, showing the process and insights form user tests. I share what I learned about perception of the design in a vivid, often public spaces, some outcomes I found surprisi...

The evolving role of content design competence: how AI influences our responsibilities, and what skills are in demand Future-proofing your team’s skills: shifting to strategic work within design competence from IC content delivery approach Building leadership skills: teaching ICs how to influence product direction in cross-functional initiatives (especially important in automation era) Keeping you...

The #1 reason people don’t use AI features in products is because they don’t offer any real value. But even when an AI feature does offer value, user adoption tends to be low. This session reveals the surprising findings from Nielsen Norman Group's recent research, including a detailed examination of Amazon's AI features. Learn how established mental models create barriers to discovery, an...

ResOps w służbie badaniom - czym jest, jak z nim pracować i co on nam dajeOd kilku lat termin Research Ops pojawia się w Polsce coraz śmielej w kontekście organizacji badań. I bardzo dobrze, bo to, co się za nim kryje daje mnóstwo możliwości w ulepszaniu i usprawnianiu procesów badawczych oraz przepływów pracy w organizacjach. Jakie są najbardziej popularne modele ResOps? Z jakich elementów się pr...

Research hacking. Jak chcieliśmy zrekrutować respondentów i UPS! 💣 zbudowaliśmy zaangażowaną społecznośćNasza opowieść jest o tym, jak zaskakujące bywają efekty współpracy zużytkownikami. Podzielimy się z Wami historią, jak rekrutacja respondentów do badań UX niespodziewanie przerodziła się w zaangażowaną społeczność franczyzobiorców Żabki skupioną wokół technologii. Ta początkowo niewielka grupa...

Dobre praktyki prowadzenia projektów odkrywczych. Przywództwo, cykl życia, zespół, innowator.

More and more companies are hiring their first ever UXR and this trend will continue in the upcoming years. But being the first researcher at a company is a very special type of challenge. Being the 1st UXR is not just being a “finder”, it’s being a builder: you need to build the infrastructure, the culture and the relationships. In this talk, I’d like to explore what it means to be a builder and...

Navigating the complexities of product development can be daunting, especially when teams lack a complete picture. This session explores the ORCA method, an object-oriented approach that bridges the gaps left between research and design by traditional frameworks. Attendees will dive into real product scenarios, discovering how OOUX and ORCA can be applied from different angles. By understanding sy...