VR Lens

My first real exposure to spatial computing came from demoing the Apple Vision Pro. That experience changed how I saw VR. Not because the tech was new, but because it finally clicked. Afterward, I picked up a Meta Quest 3 and realized a lot of what Apple showed already existed. Virtual screens, immersive environments, and productivity setups had been building for years. I just hadn’t been paying a...

VR has an adoption problem. People buy headsets, try a few apps, and then usage fades. But fitness may be different. In this episode, Craig explores why immersive workouts might be the first VR category that actually creates lasting habits. From the rise of Supernatural to the broader ecosystem of VR fitness apps, the discussion looks at why some people are now putting on their headsets several ti...

Is VR actually failing, or are we just seeing the end of the hype cycle? In the first episode of VR Lens, Craig Storm looks at the current state of virtual reality. Headlines about studio layoffs, slower enterprise adoption, and fading metaverse buzz have led many people to declare that VR is dead. But the reality may be different. Instead of collapsing, the VR industry may simply be resetting and...