VIP Access: Inside Homebuilding

When sales slow, builders reach for the red pen, and marketing almost always gets slashed first. But isthat really saving money, or quietly bleeding your pipeline and brand? In this episode of VIP Access: Inside Homebuilding , hosts Erica Lockwood and Veronica Ramirez sit down with Jennifer Cooper, Founder and Fractional CMO of Evolution Marketing,to expose one of the industry’s most expensive mis...

Charles Schetter (JTW Advisors) didn’t just rise through the ranks—he built his way up, literally. In this powerful episode of VIP Access: Inside Homebuilding , Charles unpacks his journey from working with his father swinging hammers to shaping some of the industry’s biggest M&A deals. This episode dives deep into: • What every private builder needs to know before selling • Why scale matters—...

What do 25 years of connecting with homebuilding leadership like? Find out in this episode of VIP Access: Inside Homebuilding! Erica and Veronica are pulling back the curtain on the industry's evolution, sharing their unique perspectives on major shifts, how companies are tackling challenges, and the INSANE impact of technology. We’re also diving into some of the hottest trends from the Intern...

In this episode, hosts Erica Lockwood and Veronica Ramirez pull back the curtain on the prestigious National Housing Quality Award, providing an exclusive look at what it takes for home builders to earn this prestigious recognition. Joined by Jeff Eschliman, Executive Director of the National Housing Quality Award, and Chip Pennington, National Vice President of Customer Experience and Quality Ass...