VinePair Podcast

On this special episode of The VinePair Podcast, Adam is joined by Nicole Hitchcock, the estate director of J Vineyards & Winery in Sonoma, California about her background in wine, what's so exciting about California sparkling wine, and the current state of Sonoma. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episod...

Joanna and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recently-published list of the Best Tequilas of 2026, including a growing number of bottlings proclaiming the use of tahona in the crushing process, a surprisingly strong set of reposados, and even a tequila that isn't technically a tequila. Please remember to subscribe to, rate, and review The VinePair Podcast on...

Joanna and Zach discuss the recent news that Sazerac has taken a minority stake in Kendall Jenner's 818 Tequila. Despite persistent questions about whether celebrity tequila has peaked, as well as the controversy that surrounded the brand's launch, it has been performing well of late, perhaps making it a smart pickup for the New Orleans-based company. Does the price-conscious, youth-oriented brand...

Adam and Joanna discuss the recently opened 550 Madison and how restaurateurs like Simon Kim are making such a bold and obvious play for the ultra-wealthy, or at least those who want to pretend to be so for the night. While this kind of restaurant has always existed, in the past they've been a bit more quiet and restrained, not heavily promoted and covered. Is New York becoming Las Vegas East? Ple...

Adam, Joanna, and Zach discuss the curious case of spirits brands and even prestige publications turning to sommeliers in lieu of bartenders for site visits, trips, and expert commentary. Is there actually some logic in looking beyond the traditional framework of "top bartenders at top bars" when you're either looking to make inroads in the on-premise or just get some good, audience-friendly comme...

Adam, Joanna, and Zach chat about how drinks companies and brands would be wise to learn some of the lessons that the fast food and fast-casual restaurant industries have been learning of late: how you need to keep listening to your core consumers, how your executives can be powerful tools or impediments in your marketing aims, and how pricing is ultra-critical to making your business work. Please...

Prompted by the passing of legendary winemaking consultant Michel Rolland, Adam, Joanna, and Zach discuss why the "flying winemaker" model has fallen out of favor, but also wonder if the current obsession with winemakers having worked (or interned, or just kind of hung around) at iconic wineries, even if they didn't have actual winemaking responsibilities, is actually any better. Is it better to h...

With rumors swirling that Kentucky spirits company Brown-Forman might be for sale , and with both French giant Pernod Ricard and fellow Kentucky company Sazerac both said to be in talks, Adam, Joanna, and Zach discuss the timing and particularities of this potential acquisition. Does either company have a clear roadmap to get whiskey giant Jack Daniels back on track? Are there other brands in the...

Joanna and Zach discuss whether or not restaurants really do try to put attractive guests front and center, and whether they reserve the worst tables in for guests who don't fit the image they want to project to the world. While sometimes stereotyping does occur, most of the time when you're given what you see as a bad table, there are reasons for it, even if you might not appreciate them. Please...

Adam, Joanna, and Zach respond to a recent bit of research about where wine companies hire their marketing professionals from, and how much more so than in beer or spirits, they tend to be wine industry lifers. While the conventional wisdom has generally held that you need to know wine to market wine, is it possible that wine's marketing problem is that they're not looking at a wide enough talent...

Adam, Joanna, and Zach are joined by VinePair contributing editor Dave Infante to discuss a spate of news regarding the wholesale sector, from Southern Glazer's expanding ownership of AB InBev distributorships to further moves by Reyes Beverage Group to take over states from Republic National Distributing Company. Does RBG really have interest in becoming a major player in wine distribution? Why d...

Adam, Joanna, and Zach respond to a listener question about the received wisdom that restaurants should generate a large chunk of their revenue from their drinks programs. In the past, beverage alcohol sales have been the main source of profit for restaurants, but as prices continue to increase and consumers are perhaps less inclined to indulge, is this still a model that makes sense? Please remem...

With gas prices spiking, airfare following suit, and nightmarish security delays embroil many American airports, Adam, Joanna, and Zach ponder whether the travel industry, and the hospitality properties that depend on it, will be in for a very rough summer. Given that this is the time of year when many folks make those summer plans, will all those issues, plus general inflation and fears of a rece...

Adam and Zach respond to a listener question about why so many wine regions and countries continue to attempt to recreate the Judgement of Paris. What is it about that singular moment that tempts people to try to recreate it, and why can that magic never be recaptured? Should wine be moving past the idea of "gotcha" tastings? Please remember to subscribe to, rate, and review The VinePair Podcast o...

Adam, Joanna, and Zach discuss ways in which AI is potentially affecting wine service and sales in restaurants. As wine apps like CellarTracker integrate LLM-powered recommendation algorithms, and as at least some diners are more comfortable asking AI what to drink instead of the sommelier, how will restaurants and wine professionals respond? Will some establishments hand over the design of their...

On the eve of St. Patrick's Day, Adam, Joanna, and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recent list of the 14 best Irish whiskies, as well as the state of the category as a whole. Is any spirit more dominated by the biggest brand in it more than Irish whiskey? Can distilleries interest high-end collectors in their premium Irish whiskey offerings? Please remember...

Adam, Joanna, and Zach discuss one of Zach's least favorite clichés in wine: that wine is "90% made in the vineyard," or some other silly percentage. They discuss why this oft-stated number is very clearly untrue, and try to figure out why it's so widely repeated by so many different producers in so many different places. Please remember to subscribe to, rate, and review The VinePair Podcast on Ap...

Adam, Joanna, and Zach respond to a listener question about the deteriorating relationship between wineries and wholesalers, and if the financial challenges the wine industry is facing will force wineries out of the three-tier system, or at least to a different understanding thereof. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you...

Adam and Joanna are joined by winemaker Noah Dorrance of Reeve Wines , BloodRoot Wines , and other projects, to discuss what the state of the industry is in Sonoma Valley right now, as well as his reasons for optimism about wine moving forward. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any question...

Prompted by a recent post from acclaimed bartender Jeffrey Morgenthaler, Adam, Joanna, and Zach discuss whether bartending has tipped too far in the direction of knowledge and information, and away from skill and hospitality. Are so-called "lab bars" creating mind-blowing drinks but not necessarily training bar staff in the kinds of skills that we've typically associated with the trade? Does that...

Adam and Joanna are joined by the co-founders of Cueva Nueva , David Neimanis and Phi Peinado, to discuss the realities of vermouth, both in Europe and in the United States, and what compelled them to take on this category in the first place. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions,...

Adam, Joanna, and Zach recap a few recent news items, including acclaimed restaurateur Thomas Keller's public objections to an affordable housing project in Napa Valley, GALLO's recent purchase of Four Roses Bourbon, and a spate of layoffs throughout the wine industry. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episod...

Adam, Joanna, and Zach discuss whether wineries should still consider by-the-glass placements as being vital for their success, especially as marketing or awareness-raising tools. Additionally: why has wine by-the-glass lost so much luster in restaurants, when it relatively recently used to be a huge part of the sales of many eateries. Has the mix of higher prices, smaller pours, and less recogniz...

Adam, Joanna, and Zach respond to a listener question about urban wineries and tasting rooms. Do consumers care that much about the traditional winery aesthetics, being in the vineyard, or even going to wine country? Can being closer to your audience and being able to offer a more varied experience make up for losing that sense of pastoral beauty? Please remember to subscribe to, rate, and review...

Joanna and Zach are joined by VinePair managing editor Hannah Staab to discuss what truly matters on a wine label. Do appellations, producers, or varieties move the needle more when it comes to sales? How important is an eye-catching design? Does anyone want ingredient labelling? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get...