VinePair Podcast

Adam and Joanna respond to a listener question: are RTDs actually a fad? Despite emerging in the late 2010s and becoming a significant part of the beverage alcohol industry in the 2020s, is it possible that they don't have staying power, or have they shown that there's a significant audience for convenience, flavor, and accessibility? Please remember to subscribe to, rate, and review The VinePair...

Adam, Joanna, and Zach discuss the renewed speculation that Jack Daniels manufacturer Brown-Forman might be for sale: while the family-owned company rejected two reported offers in April, rumors continue to swirl that they're on the market. Will Pernod-Ricard or Sazerac remain interested? Which drinks company makes the most sense as an acquirer, and how can they attempt to rebuild and grow the bra...

Traditionally, summer (and the 4th of July specifically) have been opportunities for drinks brands of all kinds to (sometimes literally) wrap themselves in the American flag to move product. Yet even with the country's 250th anniversary just days away, it seems like relatively few are doing so this year. Is that because the current American political landscape is so fractious? Is patriotism and Am...

Busy restaurants have imposed time limits on diners for decades. Yet bars have, historically, operated in such a way that once you get a seat, and as long as you're behaving, you can generally stay as long as you like. Well, in this new era of reservation-only bars, some are starting to impose time limits on patrons. Adam, Joanna, and Zach discuss whether this is inhospitable, how bars should comm...

Adam, Joanna, and Zach discuss the siren's song of online wine sales, and in particular the idea of affiliate marketing and referrals. So many businesses have taken aim at this potential market, yet when even Amazon decides that selling wine online is a non-starter, why do people continue to try? What are the specific challenges that make selling wine (and other beverage alcohol) online so difficu...

With two Gen Z-directed movies lighting up the box office, it turns out that despite the doom and gloom, young people do want to go to the movies...if the movies are made for them. Adam, Joanna, and Zach discuss what the drinks industry might be able to learn from this recently phenomenon, and whether in fact it can be applied at all. Please remember to subscribe to, rate, and review The VinePair...

Many winemakers the world over aspire to make world class wines. Yet the wines that are generally regarded as such have never been more expensive or difficult to source. So - can you make great wine if you almost never get to drink it? That's what Adam, Joanna, and Zach debate: can you even know what your wine is capable of if you don't know what the absolute pinnacle of the category tastes like?...

Adam, Joanna, and Zach comment on the fact that while many publications (including VinePair) love to interview bartenders about their favorite places to drink, it's an open question as to whether that serves as good advice for the drinking public when it comes to whether they should seek those places out. While bartenders might prioritize a relaxed vibe and an industry-friendly ethos, that might n...

You might have heard that apparently, smoking cigarettes is cool again. Adam, Joanna, and Zach discuss what might be influencing this trend, why the health consequences of smoking might not resonate right now, and how that could impact the alcohol industry. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send...

Adam, Joanna, and Zach discuss whether the brands and bars that are counting on the upcoming World Cup as a central park of their marketing push or as a major driver of business over the next month might be let down. Just how big is the American appetite for soccer? Will the many obstacles and objections for international tourists harm hospitality properties in host cities? Plus - how do you tell...

Adam, Joanna, and Zach discuss whether people looking for a wine country outing actually care about being able to see vineyards, or even winery facilities, or if nice amenities and easy access are more appealing. Can urban tasting rooms and concentrated wine districts be a better bet for tourism than scenic vistas that also come with long drives and hard-to-access experiences? Please remember to s...

Adam and Joanna are joined by VinePair Spirits Editor Aaron Goldfarb to break down his list of the 20 Best Mezcals for 2026 and the general state of Mexico's other great agave spirit. While bartenders and aficionados remain deeply enamored with mezcal, commercial success has been limited in scope and confined to a few specific brands. Is the wild, small batch nature of the spirit an insurmountable...

Adam and Joanna dive into why the proliferation of reservation-only bars is hurting the industry, and has a surprising root cause. How is it that credit card companies and their desire to provide high-end perks for big spenders are changing the way that bars have always operated? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get...

With Memorial Day marking the traditional start of summer, Adam, Joanna, and Zach discuss whether bars having seasonal cocktails that get tremendous acclaim is actually a good thing for those bars when drinkers can't have said cocktails year-round. Do you end up disappointing more than delighting when your limited-time offering goes bye-bye, or is this just a matter of drinkers needing to respect...

Adam, Joanna, and Zach discuss the quandary that faces the alcohol industry at the moment: people generally want to drink, but are drinking less than they used to. Instead of ascribing this to theories about wellness trends or shifting demographics, what if we looked at the friction points that are keeping people from drinking: cost, social media pressure, an overwhelming array of choices, and mor...

After his time in Oregon's Willamette Valley, Zach poses a question to Adam and Joanna: is there a real market for domestic sparkling wine, particularly wine that aims to be priced close to Champagne. Can a region well-known for Pinot Noir, and increasingly Chardonnay, parlay that into demand for bubbles, or do you need to be price-competitive with Prosecco to stand a chance? Please remember to su...

Adam, Joanna, and Zach puzzle over New York City's recently launched "Buzzkill" campaign, ostensibly to inform the public about the health risks of alcohol. Why is this a priority for any city, especially one that relies so heavily on the food and beverage industry as a source of revenue and jobs? Doesn't this cut against at least a sizeable swath of Mayor Zohran Mamdani's political constituency?...

On this special episode of The VinePair Podcast, Adam is joined by Dave Phinney, the founder of Orin Swift, to discuss his storied career in the wine industry, why he's so committed to traveling to sell and support his wines, what reaching new consumers means in this day and age, and much more. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wh...

In light of the news that workers at the iconic New York City bar Attaboy have unionized, Adam, Joanna, and Zach discuss what might have led this unionization effort to succeed where previous ones have failed, whether this will spur similar efforts at other well-known bars and restaurants, and why the hospitality industry has largely not been union-friendly, particularly in smaller restaurants and...

Adam, Joanna, and Zach discuss whether wine drinkers still need every red wine to be deep and inky in color, or can brands and producers that have typically relied on Mega Purple and other additives instead get away from that practice? What made such wines so desirable in the first place, and have tastes changed enough to allow brands to phase out this approach to winemaking? Please remember to su...

On this special episode of The VinePair Podcast, Adam is joined by Nicole Hitchcock, the estate director of J Vineyards & Winery in Sonoma, California about her background in wine, what's so exciting about California sparkling wine, and the current state of Sonoma. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episod...

Joanna and Zach are joined by VinePair spirits editor Aaron Goldfarb to discuss his recently-published list of the Best Tequilas of 2026, including a growing number of bottlings proclaiming the use of tahona in the crushing process, a surprisingly strong set of reposados, and even a tequila that isn't technically a tequila. Please remember to subscribe to, rate, and review The VinePair Podcast on...

Joanna and Zach discuss the recent news that Sazerac has taken a minority stake in Kendall Jenner's 818 Tequila. Despite persistent questions about whether celebrity tequila has peaked, as well as the controversy that surrounded the brand's launch, it has been performing well of late, perhaps making it a smart pickup for the New Orleans-based company. Does the price-conscious, youth-oriented brand...

Adam and Joanna discuss the recently opened 550 Madison and how restaurateurs like Simon Kim are making such a bold and obvious play for the ultra-wealthy, or at least those who want to pretend to be so for the night. While this kind of restaurant has always existed, in the past they've been a bit more quiet and restrained, not heavily promoted and covered. Is New York becoming Las Vegas East? Ple...

Adam, Joanna, and Zach discuss the curious case of spirits brands and even prestige publications turning to sommeliers in lieu of bartenders for site visits, trips, and expert commentary. Is there actually some logic in looking beyond the traditional framework of "top bartenders at top bars" when you're either looking to make inroads in the on-premise or just get some good, audience-friendly comme...