Vet Launch

What separates a vet practice that clears $600K a year from one losing money on the same revenue? It's not what you'd think. John Younker, DVM, MBA sits down with Professor Jeff Sanford, MBA of the UGA College of Veterinary Medicine to break down two real veterinary practice P&Ls, line by line. Same size. Same type of clinic. Wildly different outcomes. One we call "Sad Times.&quot...

How to Read a Veterinary Practice Profit & Loss Statement (P&L): Benchmarks, EBITDA, and Monthly DecisionsJohn Younker, DVM, MBA explains how veterinary practice owners can read and use a profit and loss (P&L) statement to make better business decisions. He uses an analogy comparing it to a car’s speedometer with profit at the bottom, revenue pushing up and expenses pulling down. He cl...

Business Entities & Tax Strategy for Veterinary Practice OwnersDr. John Younker continues his Vet Launch Podcast conversation with Ruben Cruz of Crulliance Accounting on business entities and tax structures for veterinary practice owners, explaining how entity choice affects liability protection and taxes. They compare sole proprietorships, LLCs, S corps, partnerships, and why C corps are unco...

How to Choose an Accountant for Your Veterinary Practice (Vet Launch Podcast Ep. 10) Dr. John Younker interviews Ruben Cruz, CPA and founder of Cruliance ( https://crulliance.com/ ), about choosing the right accountant for veterinary practice owners and startups. They explain key accounting roles (bookkeeper, CPA, tax strategist, managerial accountant, enrolled agent), why accurate bookkeeping mat...

Veterinary GPOs Explained: Discounts vs Rebates, Membership Fees, Vendor Alignment & Real Savings (with Vetcelerator CEO Drew Bartholomew)On the Vet Launch Podcast, host Dr. John Younker interviews Drew Bartholomew, CEO of Vetcelerator , to explain how veterinary group purchasing organizations (GPOs) work and how independent practices can choose and use them effectively. They compare GPOs and...

How to Negotiate Lab Agreements: This is the episode that your sales rep would prefer you not listen to...Dr. John Younker breaks down how multi-year veterinary diagnostic lab agreements work and argues they function more like debt instruments than simple equipment deals, driven by minimum purchase commitments, exclusivity clauses, equipment “rental” structures, breach/acceleration penalties, and...

Pet owners spent over $140 billion on their animals last year. Veterinary revenue is up 40% since 2019. And yet practice profit margins just hit a 10-year low. Patient visits are down. Labor is consuming 40–50 cents of every dollar before you pay for a single drug or a square foot of rent. Something is structurally wrong — and it is not the demand side. The problem is pricing. Not volume. In this...

Vet Clinic Startup Marketing: Branding, Websites, Local SEO, and Getting Found (with Jeremy DuPont)Dr. John Younker hosts Jeremy DuPont, a physical therapist-turned-marketer who started, scaled, and sold a cash-based PT clinic, to discuss gritty marketing for startup veterinary clinics with limited resources. They cover how strong branding differentiates a practice beyond common pet-logo clichés,...

Veterinary Clinic Design for StartupsEpisode five of the Vet Launch Podcast focuses on veterinary clinic design through the lens of maximizing income-producing square footage. Dr. John Younker interviews Shawn Rainey, Director of Design at Blue Frog Construction, on why veterinary-specific design matters and the hidden costs in mechanical, electrical, and plumbing. They discuss ideal spaces , budg...

Veterinary Real Estate: Finding & Negotiating Your Perfect Clinic Location! In Episode 4 of the Vet Launch Podcast, Dr. John Younker explores the crucial elements of finding and negotiating the ideal location for a veterinary startup. He emphasizes the importance of location by citing that 80% of future clients live within a 10-minute drive of the clinic. Dr. Younker is joined by his friend an...

Episode 3: The Anatomy of a Veterinary Startup Loan In this episode of the Vet Launch Podcast, Dr. John Younker dives deep into the intricacies of veterinary startup loans, providing essential information for aspiring veterinary clinic owners. He begins by discussing the strong success rates of these loans and emphasizes that veterinary startups are a safe bet for banks. Dr. Younker then breaks do...

Episode 2: The Real Pro's and Con's of Veterinary OwnershipIn this episode of the Vet Launch Podcast, Dr. John Younker sits down with Dr. Matt Bradley to discuss the raw realities of veterinary ownership. Dr. Bradley shares his journey of launching Modern Vet in Johns Creek, Georgia, touching on the financial and emotional challenges he faced. They cover essential topics such as the importance of...

In this introductory episode, Dr. John Younker (DVM, MBA) kicks off a year-long mission to bridge the gap between the DVM and the CEO. From the gritty reality of de novo startups to your exit strategy, Dr. Younker pulls back the curtain on every stage of the veterinary lifecycle. Whether you’re an aspiring owner or a veteran leader, this episode sets the stage for a 52-week masterclass in building...