UNFOCUSED Show

In this video, I talk about inspiration I receive from ads that are B2C and not even related to the industry - and it's helped me get quite a bit of attention and inquiries to sell franchises. This is the post I was referring to in the video: https://www.linkedin.com/posts/paulttran_a-major-reason-mcdonalds-pepper-lunch-restaurants-activity-7201304476782141440-VBK0?utm_source=share&utm_medium=...

Large, multiunit franchisees already know this. But for those entering the space for the first time... NOT following this advice is a sure-fire way to: • Overpay • Overcomplicate; and * Potentially kill your own deal I find myself saying this at least 3-4 times a month to people, so thought I'd record a 1:37 minute video and help at scale. Tell me what you think! Do you have any related storie...

Hospitality leaders have it backwards. You're supposed to love people and use tech. NOT love tech and make customers feel used. A clip from April Porter's podcast - The Infinite Franchisee Show (thank you for having me on!): https://podcasts.apple.com/us/podcast/the-infinite-franchisee-show/id1570422370 What do you think? And who are companies doing this in the right sequence? If you found...

If Vernon Sanders is right... That "experience is a hard teacher because she gives the test first, the lesson afterwards"... Then franchising is the alumni student who aced the test, built a successful career, and wants to tutor you. Years of hard work, research, mistakes, risks, headaches, sacrifice, and trial to create a winning concept must happen. There are no shortcuts to this. BUT....

The last video, WHAT IF PEOPLE STEAL MY FRANCHISE/BUSINESS IDEA, got an incredible response (thank you!). I forgot to add extra (and critical) insight, proving that sharing everything is a super-profitable strategy. Am I wrong, here? If you found this episode valuable, please support me (it’s free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my You...

The easiest way to build a profitable, enjoyable, and scalable business isn't to serve as many people as possible (wait, whuuut). Listen in and tell me if you agree! Please subscribe, like, and comment so that this helps my fellow small business owners! If you found this episode valuable, please support me (it’s free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran...

"What if they steal my business idea?" "What if they know what's in the secret sauce?" "What if they discover my supplier/technology?" Those are common questions I get from aspiring and new franchisors. Listen in for my answer (and hint: those are the wrong things to put your eggs in) Do you agree? Am I missing anything? If you found this episode valuable, please...

There's ONE THING restaurant owners need to do, to increase: 🛫 Pales 🛫 Profitability 🛫 Throughput 🛫 Consistency, and 🛫 Scalability It's a paradox that must be followed (or disbey at you rown risk) and will require the removal of sunk costs, pride, comfort, and ego. Troy Hooper, CEO of Pepper Lunch, shares this at Presidents Panel, hosted by the California Restaurant Association. If yo...

CEO Troy Hooper spoke at the California Restaurant Association Presidents Panel, a few months ago; and one of the hottest discussions was how to defend restaurant profitability: ✅ From constant attacks of rising costs and regulations; and ✅ Without customers' having to carry the load I clipped this one-minute, forty-five second answer. Please watch and repost, so that it helps as many of our...

Listen in, and tell me what you think. Hope this equips franchisors and potential franchise partners for success. Big thanks to @shawnpwalchef for inspiring #smartphonestorytelling If you found this episode valuable, please support me (it’s free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video   • Connecting with...

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/...

I had no experience in restaurants, and had no business getting into food.... SO WHY?! I answer this question here. This is a podcast episode hosted by  @maidthis  Founder/CEO Neel Parekh. You can follow him at  @maidthis  YouTube, or on 𝕏 at @NeelBParekh . Enjoy the listen, please subscribe, and please follow Neel and I on YouTube and 𝕏! www.x.com/paulttran www.x.com/neelbparekh This is an excerp...

When CEO of  @maidthis   @NeelBParekh  asked me me: "What moment led you to explore entrepreneurship?" This was my answer. For my fellow business owners, do you remember the spark that started it all, for you? Thanks for having me on, Neel! This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on pe...

I was invited to speak on a panel with restaurant leaders I look up to, and I got to share one of my most transformative books ever read. I get a kick out of watching Andy giggle like a child at 1:02 when I said this word. Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the most amazing events! https://www.instagram.com/keiconceptsmedia/ And please subscribe to...

I had a consulting call with a restaurant owner who had a menu that would rival Cheesecake Factory's! I recommended cutting down the menu - sharing how to do it, and why it'll help them scale and profit and enjoy the business more! Any questions? Leave a comment and I'll answer them (in the comments or even make a video about it!). And please subscribe if you like this! This is an exce...

This is a podcast episode hosted by  @maidthis  Founder/CEO Neel Parekh. You can follow him at  @maidthis  on YouTube, or 𝕏 at  @NeelBParekh . We get into a bunch of franchise-related topics, such as: • How I got into the restaurant and franchise business • How ignorance was a superpower • What traits make good and bad franchisees Enjoy the listen, please subscribe, and please follow Neel and I on...

Was invited by Justin Ulrich - Head of Marketing at  @evocalize  to share my experience marketing for both my restaurants and the franchise companies I advise for. Thank you Justin and company. I had a lot of fun, and hope it adds incredible insight and value to those we seek to serve! Follow Justin at  @evocalize  This is an excerpt from my regular newsletter Eff Around & Find Out. Please sub...

I was invited to speak on a panel with restaurant leaders I look up to, and this question came up. I get asked how I do all the things I do. • Running a $15+ million restaurant company • Advising foodservice chains on franchise growth • Franchise Development with almost 2,000 stores under me • Travel • Family Watch, tell me if you agree, and tell me what YOU do! Special thanks to Viet Nguyen, Ivy...

THIS IS AN AUDIO-ONLY PODCAST EPISODE!! We added images to make it YouTube-friendly. Was on an X / Twitter Spaces hosted by Chick-fil-a franchisee, and leadership podcaster Tim Sweetman. Some topics we covered included: • Honoring Charlie Munger and favorite quotes • Leadership • Wrong advice and lies about franchising and restaurants • How to help a struggling franchise • How we raised capital fo...

Check out the longer-form version of this - called "Startup founders - STOP PITCHING IPOs, going public & acquisition exit strategies" Subscribe 🔔🔔🔔 for more goodies! http://unfocused.video Additional content: Newsletter: http://effaround.substack.com Podcast: http://www.unfocused.show Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/

Thank you, @keiconceptsmedia (on Instagram), for hosting the "Breaking Bread" panel, and allowing me to speak and add value with other great creators in the restaurant space.

There's a reason why In-N-Out Burger, Raising Cane's, and brands we've loved for decades open late... What do you think? Follow me for more content - here or on Twitter! x.com/paulttran

How The Halal Guys grew from food carts in New York City... To 100 stores (and 100s more in the pipeline)... It started with a pivot, and a collaboration. Restaurants (and franchises in general): How can you redirect advertising dollars to collaboration for a 10X ROI?

Was on an X / Twitter Spaces with Chick-fil-a franchisee, leadership podcaster Tim Sweetman, and some topics we covered were: • Honoring Charlie Munger and favorite quotes • Leadership • Wrong advice about franchising and restaurants • How to help a struggling franchise Please follow me on X: https://twitter.com/paulttran And follow Tim, too: https://twitter.com/timsweetman

Before SMBs spend another dollar on advertising (aka torching their cash)... Spend it on collaborations, instead. In this clip, I share why collabs kills 10 birds with 1 stone (sorry for the violence) Was invited to speak at a fireside chat (along with legends @andythenguyen Viet Nguyen of Kei Concepts). Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the most...