Underdog Ecom Podcast

In this episode, we break down Judge.me’s brand-new, ultra-cheap email marketing platform and discuss whether its bare-bones features are actually worth ditching Klaviyo.  We also share our recent experiences running in-person pop-up shops, from collaborating with micro-creators in New York to testing high-AOV "buy more, save more" offers at the booth. Finally, we explore the untapped potential of...

In this episode, we dive into the frustrating realities of product development and debate the tricky balance of focusing on product design versus pushing the gas pedal on customer acquisition through organic content. We also brainstorm promotional ideas for upcoming local pop-up events and tackle the ultimate ecom founder question: would we ever sell our brands for a massive payout, and what would...

In this episode, we break down the grind of staying consistent with social media content and how leaning into a single compelling story led to a viral hit with over 700,000 views on Threads. We also dive into the messy but rewarding world of TikTok Shop, sharing our real, scrappy insights on running discounts, tagging products in videos, and ditching perfectionism to drive sales for our brands. If...

This week, we're unpacking the real impact of our summer drops and how pushing new products is helping us bounce back from recent cash flow struggles. We also dive deep into email deliverability mistakes, the challenge of warming up new domains, and a few scrappy engagement strategies to boost your sender reputation. Finally, we weigh the pros and cons of wholesale consignment and tease our upcomi...

In this episode, we dive into the vulnerability of sharing raw quarterly KPIs (like net profit and ad spend) directly with our small teams. We also discuss the ongoing struggle of over-relying on Meta ads and why diversifying our revenue channels through TikTok Shop, Amazon, and even custom iOS apps is becoming essential for survival.  Tune in as we share real-time strategies for building communit...

In episode 41, we're back after a short break to celebrate a massive five-figure wholesale win—our largest order yet—while keeping it real about the messy operational hurdles behind the scenes. We unpack an automated outbound strategy using Claude, plus a deep dive into building superfans through unscalable "surprise and delight" moments, from sending personal voice notes to hand-drawing mountains...

In Episode 40, we dive into new customer data tools like Outer Signal and debate the real value of headless commerce and AI storefronts for smaller brands. We also open up about the current struggles with declining Meta ad performance and explain why focusing on survival and net profit is much more crucial right now than chasing vanity scaling metrics.   📢 Enjoyed the episode? Thanks for listenin...

In this episode, We dive into the "Hudson Method" of paying micro-creators for high-volume ad creative and debate whether the strategy is a content unlock or a cash-flow landmine for smaller brands.  We also unpack the hard truths about enforcing wholesale minimums and why siloing your audience into dead Facebook groups is a community-building trap.  Tune in to find out why rolling up your sleeves...

In Episode 38, we pull back the curtain on setting up a seamless creator portal using Groundwork and the Big Grow X Big app. We share our exact, no-fluff blueprint for managing influencers, detailing how we structure initial forty-dollar flat payouts alongside a ten percent commission on sales. Tune in to hear how creators submit their post URLs for review and how we keep track of outstanding thir...

In this episode, we dive into the latest Shopify updates, including the rollout of B2B features and native price testing for non-plus merchants. We also share our personal experiments with using Claude to build custom software for inventory management and cash flow visibility, proving that you don't need a massive team to level up your operations. 📢 Enjoyed the episode? Thanks for listening! Leav...

Are you tired of guessing your inventory for seasonal drops or watching your cash flow get tied up in stock? This week, we dive into the highs and lows of our spring collections, and break down how testing strategic bundles and free gifts successfully doubled our ad conversion rates. We also explore how we're using AI like Claude to build custom internal e-com tools, plus share a crucial warning a...

In this episode, we dive into the "hidden underside" of ecommerce: the messy world of returns and reverse logistics. They get real about moving away from "free unlimited returns," the pros and cons of return software like Freight and Redo, and why analyzing return rates at the product level is a game-changer for your bottom line. 📢 Enjoyed the episode? Thanks for listening! Leave a review on your...

In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands. From automating Klaviyo reporting and analyzing P&Ls to managing local Shopify theme files, we share how we’re using these new tools to act as a "co-founder on steroids" while navigating the thin line between genuine efficiency...

In this episode, we dive into a hot debate of whether to focus on paid ads or organic growth, sharing our personal experiences with the highs and lows of both strategies. We discuss the dangers of ad dependency, the shifting landscape of social algorithms, and why finding a hybrid approach is often the key to building a sustainable e-commerce brand. 📢 Enjoyed the episode? Thanks for listening! Le...

In this episode, we dive into the grueling reality of in-person selling, from the logistical nightmares of managing physical inventory to the high-stakes gamble of paying event fees. We share our honest stories about finding success at niche night markets while facing disappointing "busts" at massive events like the State Fair and Wimbledon. Ultimately, we discuss why in-person events are a powerf...

We’re peeling back the curtain on our operations to reveal the 50+ Shopify Flows we use to run our brands on autopilot . From catching high-risk fraud and filtering out bot traffic to deleting expensive pre-order apps, we break down the exact automations saving us time and money . Tune in to hear how we’re hacking the system—and why you might be running “zombie” flows that are secretly slowing dow...

We’re kicking off 2026 by dissecting the good, the bad, and the ugly of last year, from the reality of prioritizing profitability to our struggles with organic content and wholesale. We also break down our specific resolutions for the year ahead, including strategies for tighter product launch cycles, clearing dead stock through bundling, and managing cash flow without revenue-based loans. 📢 Enjo...

In this episode, we tackle our first live "SaaS unboxing" to review Eltie, a new AI email platform that promises to build revenue-ready calendars tailored to your brand. We test the tool in real time, exploring its ability to generate HTML emails and product images, while debating whether AI tools can ever truly replace human agencies. Join us as we break down the pros and cons of the platform's K...

As we wrap up the year, we sat down to break down the highs, lows, and hard truths from a chaotic ride in ecom—shifting social platforms, product flops, and what actually moved the needle. Plus: what we’re doubling down on in 2026 and why “newness” might be your biggest growth lever next year. 📢 Enjoyed the episode? Thanks for listening! Leave a review on your favorite podcast platform and share...

We survived Black Friday… and somehow had our best months ever . In this one, we break down what worked, what we totally screwed up (like accidentally turning off pop-ups), and how we pulled off big wins with scrappy offers, mystery boxes, and way too many emails. If you're already dreading next Q4, this one's for you. 📢 Enjoyed the episode?  Thanks for listening! Leave a review on your favorite...

Ecom operator and founder Toby joins Jack and David for our very first guest episode—across three continents , no less. From running a golf brand and a baby brand with his wife to working full-time at a global DTC company, Toby unpacks the chaos of juggling it all. Real talk on scaling with limited time, why ops might be the real superpower, and why Meta spend doesn’t always scale like you think i...

We’re deep in Q4 chaos—scrambling for sales, cash-strapped, and trying everything we can to keep things moving. In this episode, we talk about our creative last-ditch fire sale offers, how we’re leaning on virtual assistants to keep our heads above water, and what’s actually been working (and not) as we prep for BFCM. Whether you’re thinking about hiring a VA or already working with one, we break...

We're in the thick of Q4 chaos—juggling marketing, inventory delays, and algorithms that just don't hit like they used to. In this episode, we get real about burnout, the crumbling attention economy, and why survival might be the most underrated strategy in ecommerce. Plus, Jack introduces a new business philosophy: be the cactus 🌵. Just stay alive. 📢 Enjoyed the episode? Thanks for listening! L...

In this episode, we dive deep into what’s working (and what’s definitely not) in Facebook ads right now, from ASC vs ABO to product-market fit, flash sale testing, and why some campaigns randomly tank. It's a real-time look at rebuilding ad strategy during this tumultuous time of year. 📢 Enjoyed the episode? Thanks for listening! Leave a review on your favorite podcast platform and share it with...

Q4 is make-or-break for most brands, but it’s not just about Black Friday. In this episode, Jack and David share how they’re approaching Q4 strategy, from high-level planning and product angles to managing cash flow and staying sane during the chaos. If you're an operator in the trenches, this one’s for you. 📢 Enjoyed the episode? Thanks for listening! Leave a review on your favorite podcast plat...