#TWIMshow - This Week in Marketing

1.  Facebook and Reddit Are Launching a Clone of Clubhouse -  Although these news have been covered in a previous episode of the #TWIMshow, there are some updates worth sharing. For example, Facebook is not only creating its Clubhouse version, they are also creating it in a new and improved way, using speech-to-text and sound morphing technologies. At the same time, Reddit Talks will be available...

1.  Insights On How Older Users Engage On TikTok - So what products are parents looking for on the platform? "Compared to TikTok users who are in the same age group but don’t have children, TikTok parents are more likely to post about home appliances, snack products, business, cars and grocery products." 2. LinkedIn Launches New Ad Guides for Marketers -  Planning campaigns on LinkedIn is becoming...

1. Reddit Has Launched a New Advertiser Resource Hub Called 'Reddit Ads Formula' - It will include a range of guides, tips, case studies and additional help for businesses to fully utilise the platform. Sam Hughes adds: "Reddit Ads Formula features the latest on our ad solutions, industry insights, creative best practices, seasonal moments and more. On-demand courses will be launching in the comin...

1. Instagram Expands IGTV Ads To The UK and Australia - After first testing ads in IGTV with some US-based creators, Instagram has decided to expand this service to the UK and Australia. The video ads will be suitable for mobiles and will last no longer than 15 seconds. Bloomberg has predicted that creators will be earning 55% of ad revenue, while Instagram will receive the remaining 45% - the sam...

1. Read Receipts and Typing Indicators Expanding To LinkedIn Messages and InMails Let’s welcome LinkedIn to the club, no matter how late. Users will now be able to see read receipts and typing indicators for messages and InMails. You can always choose to have this feature ON or OFF, and you can adjust your preferences from the settings. 2. WhatsApp Making Lives Easier: Using WhatsApp Web Without a...

1. Clubhouse Has Announced an Accelerator Creators Program. This program will provide the opportunity to monetize some creators’ shows and conversions. It aims to support and train 20 creators who want to share their ideas and creativity with the world, but lack the financial support. To apply, go to https://www.joinclubhouse.com/creator-first-accelerator 2. Google Ads Introduces a New Summary Vie...

This week, we sat down with Bettina Stern to talk about bartering with influencers, generating aesthetic social media content, standing up for social justice, testing new menu items, and more as she explains strategies that have helped drive growth for her small business Chaia Tacos despite the pandemic. Plus, hear Bettina’s advice on the importance of a good landlord. Follow Chaia tacos @chaiatac...

1. TikTok Releases New Business Tips. These tips include advice on how to get discovered, how to produce creative content, how to drive performance, and how to connect to the trending culture. Find the page HERE . 2. Even If You Don't Use Snapchat Ads, You Need to Know About Snapchat’s New Resource Hub! Apple’s IDFA changes are making all advertisers adapt to a new normal. Snapchat assembled a res...

1. Microsoft Bing Updates Interface . Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. 2. Pintere...

1. Automatically Share Your Instagram Stories to Facebook. FINALLY! You can change your IG setting to automatically share IG stories to your Facebook story as well. 2. 6 Twitter Trends for Your Business.  The world is changing. Fast. But how fast? And where is it all going? Discover how the talk on twitter can give us a window into culture and how brands can stay ahead of what’s happening.  These...

1. FYI: LinkedIn Has A Double-Tap Like Feature. This is similar to the Double-Tap feature found in Instagram. 2. TikTok's Ad Business Has Boomed Since its US Lawsuit Ended. After the Biden administration stopped the lawsuit claim against TikTok, the app saw a huge rise in its number of advertisers. 3. This New YouTube Feature Will Help You See What Your Audience Watches. YouTube Analytics now show...

1. Q4’20 Results Shows that Twitter is Growing. That is a 5 million active user increase from their Q3. Furthermore, the company believes that it will increase by 20% in the first quarter of 2021. 2. Twitter Improves its Data Tracking Options for Advertisers. Twitter has reconstructed its website tag offering to finally provide first-party data on ad campaigns. This means that advertisers can fina...

1. LinkedIn Grows both Advertising and User Engagement. LinkedIn has done exceptionally well this quarter reflected by heightened measures of user engagement in various activities. 2. Instagram Develops New ‘Recently Deleted’ Folder Feature. Instagram recently announced the launch of a new feature, a ‘recently deleted’ folder. 3. Google Ads Makes Updates to Phrase and Broad Match Modified Keywords...

1. Finally an Instagram Business Dashboard?! It’s about time! This will be a management overview platform that provides basic performance insights and analytics. 2. Facebook's New 'Supreme Court' Oversight Board Issued its First Rulings. Facebook has a track record of banning, banning, and more banning. Now they’ve established a Supreme-court like board that will review the most controversial of t...

1. Raise Your Brands' TikTok Engagement with the New Q&A Profile Feature! This feature is not available to the full public yet. When activated, it allows followers to submit questions to accounts and the account creator can answer the questions in their following video.  2. TikTok's New 'Creator Portal' Offers Best Practices for Creators. This portal offers resources on the basics of getting s...

1. Will Instagram Remove Like Views From The Public? Instagram is testing a feature that would make the number of likes on a post invisible to the viewers. 2. Facebook Will Be Removing the 'Our Story' Section from Pages. Facebook now is encouraging page owners to include their ‘Our Story’ content in the ‘Additional Information’ section instead. 3. Snapchat Adds New Feature to Show Number of Public...

1. Instagram Testing New Design For Stories On Desktop. Browsing Instagram Stories from desktop may soon become more  easier: Instagram is testing a new UI design for Stories that gives the feature a much-needed facelift. With the new style, Stories appear in a carousel rather than a single tile that takes up the entire page. 2. Snapchat Relaunches Partner Solutions Program for Advertisers. This p...

1.  Google Adds a Social Media Video Carousel to Its Results Page. Don’t be confused by this and the Google’s. Stories feature which were videos produced by large media publishers. For select users, the new carousels will display relevant social media videos from platforms like TikTok and Instagram. 2. “ TikTok Payment” Coming Soon? Bytedance, the parent company for TikTok has applied for "TikTok...

1. Facebook's automated tools are causing more damage to small advertisers than the promised benefits. Facebook has been trying to make its platform very safe for these advertisers too with the help of automated tools based on AI (artificial intelligence) technology to prevent cybercrime over the platform. 2. TikTok Adds commenting and notifications to its web version . TikTok's web version will n...

1. Google Jumps on the AR Train and Adds 'Try-On' Ads to Google Shopping. With this new AR feature, potential buyers can try-on different makeup colors and shades on their own face through accessing the feature with their cellphones. 2. Google is Removing the Adsense Link Ads Feature. Link ads were a thing of the past being ineffecting and annoying for many users. Google tosses them in the name of...

1. Snap Gives a $3.5 Million Grant to Lens Creators- Is AR the future of Snap Advertisement? Snapchat stays relevant and advanced in the competitive social media world with its AR initiatives. Furthermore, they are exploring Bitmoji-based virtual clothing sponsorships. Say hello to snapchat ecommerce! 2. YouTube Works on Breaking Language Barriers, Hashtag Pages, and Texts in Shorts. Youtube’s new...

1. TikTok Ban/Sale Seems To Be On Hold.   2. TikTok May Soon Extend it's Video Length from 60 Seconds to 3 Minutes. The reaction to this potential update is positive with users excited to have more freedom with their video length. However, a few users worry that 3 minute videos may begin to get boring.  3. TikTok Publishes Top-Ranking Creators, Content, Rising Stars, and 2021 Trends. 4. Frequency...

1.  Instagram Adds More Branded Content Options for Creators and Brands. Instagram is advancing its partnership revenue options. Branded Content Tags will now be available for both Reels and Lives. 2.  Snapchat Launches Spotlight. Spotlight allows users to share other snapchat users’ content as well as Snap Discover pieces to their story. 3.  TikTok Releases Analytics Tracking for Live Streams. Ti...

1. IG Guides Now Makes It Easier to Find, Curate, and Share the Products, Places, and Posts You Love from Your Favorite Accounts on Instagram. The  Guides feature allows you to create mini guides giving tips and recommendations in 3 categories: Products, Places, and Posts. Many influencers are using this to give self-help tips and travel recommendations. 2. Instagram Adds Keyword Search - Are They...

1. Ads on Instagram Reels! 2. Instagram Now Supports Multiple Accounts in Desktop Version 3. Google to Change its SEO Metrics Starting on May 2021 4. Spotify Purchases the Podcast Company MegaPhone 5. Shopping Feature in WhatsApp Business Accounts 6.  Updates to Google Web Stories 7. TikTok Stays in the U.S. 8. TikTok Releases New Features 9. Facebook Shares Consumer Behavior Insights During COVID...