#TWIMshow - This Week in Marketing

Episode 208 contains the Digital Marketing News and Updates from the week of Apr 15-19, 2024. 1. Google Confirms: Fewer Links Needed for Effective SEO Rankings! - At the recent SERP Conference, Google's Gary Illyes reiterated a significant shift in SEO strategy: the diminishing importance of links in ranking web pages. During his presentation on April 19, 2024, Illyes highlighted that Google's alg...

Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024. 1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates -  In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala, addressing a common misconception in the SEO community regarding the impact of Google's core algorithm u...

Episode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024. 1. Recovering from Google's March 2024 Core Update - In the aftermath of Google's March 2024 core update, many website owners, particularly small businesses, have felt the impact of significant traffic fluctuations. Google's John Mueller provided some clarity and advice on how to address these changes, espe...

Episode 205 contains the Digital Marketing News and Updates from the week of Mar 25-29, 2024. 1. Google's Guidance On Helpful Content Update - Google's Search Liaison recently addressed concerns about the Helpful Content Update (HCU), providing clear guidance for content creators facing ranking changes. Announced on March 25, 2024, this advice aims to dispel misconceptions and offer recovery strat...

Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024. 1. IndexNow Insights & Top SEO Insights Report -  In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site performance across Bing and general search e...

Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024. 1. ‘How Google Search Crawls Pages’ - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as crawling.   Crawling is the first step in making a webpage searchable. Google uses automated programs,...

Episode 200 contains the Digital Marketing News and Updates from the week of Feb 19 -23, 2024. 1. Google : You Decide On The Fate Of Your Old Content - The question of what to do with old content on your website is a recurring dilemma. Google's John Mueller recently shed light on this topic, emphasizing the importance of self-assessment over stringent guidelines when deciding the fate of outdated...

Episode 199 contains the Digital Marketing News and Updates from the week of Feb 12 -16, 2024. 1. Google Updates Image Removal Process from Search Index - Google has  updated their guidelines regarding the removal of images from their search index. As of February 16, 2024, the updated guidance includes new details for both emergency and non-emergency situations, ensuring that you can swiftly addre...

Episode 198 contains the Digital Marketing News and Updates from the week of Feb 5 -9, 2024. 1. Google's SEO Starter Guide Revamp: Streamlining for Clarity and Efficiency - Google has recently overhauled its SEO Starter Guide, a move that marks a significant shift towards simplifying SEO practices for website owners and digital marketers. The revised guide has been condensed from approximately 8,6...

Episode 196 contains the Digital Marketing News and Updates from the week of Jan 22-26, 2024. 1. Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency - Google is currently reworking its popular SEO Starter Guide, initially released in 2010 and updated in 2017 to significantly streamline the guide, making it more accessible and relevant for today's website owners. The current...

Episode 195 contains the Digital Marketing News and Updates from the week of Jan 15-19, 2024. 1. Google's Guide to Seamless Website Transition Without SEO Hiccups - Google's John Mueller has provided advice for businesses transitioning to a new website without affecting their SEO. This guidance is crucial for small business owners who are considering or in the process of moving to a new website. M...

Episode 194 contains the Digital Marketing News and Updates from the week of Jan 08-12, 2024. 1. Google's Clear Message: No 'Perfect Page' Formula for Search Rankings - Google's Search Liaison, Danny Sullivan debunked a common myth in SEO: the existence of a 'perfect page' formula for achieving high rankings in search results.  Danny emphasized that there is no universal formula or set of rules th...

Episode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024. 1. Google's Shift Away from Third-Party Cookies has Started - On January 4, 2024, Google embarked on a significant change in the digital marketing landscape by initiating the first stage of its strategy to remove third-party cookies. We have mentioned in our previous episode that it will begin in January...

Episode 192 contains the Digital Marketing News and Updates from the week of Dec 18-22, 2023. 1. Site Structure Strategy - Understanding the basics of SEO (Search Engine Optimization) can significantly enhance your online presence. Gary Illyes from Google has recently shed light on the importance of using a hierarchical site structure for SEO, a strategy crucial for making your website more access...

Episode 191 contains the Digital Marketing News and Updates from the week of Dec 11-15, 2023. 1. Google Reiterates: Domain Age Does Not Impact Search Rankings -  In a recent discussion, Google's John Mueller addressed a long-standing question in the SEO community: Does the age of a domain name impact Google search rankings? This topic, often debated among SEO professionals, has been clarified by M...

Episode 190 contains the Digital Marketing News and Updates from the week of Dec 4-8, 2023. 1. Google Ads Responds: Temporary Opt-Out for Search Partner Network in PMax Campaigns - Last week in Ep 189, I highlighted the study by Adalytics that revealed Google search ads were appearing on websites violating Google's own publisher policies. This revelation raised significant concerns among advertise...

Episode 189 contains the Digital Marketing News and Updates from the week of Nov 27-Dec 1, 2023. 1. Google Ads Controversy: Ad Placements on Questionable Websites - A recent study by Adalytics has sparked a debate over the ethical and transparency issues surrounding Google's Search Partner Network (GSP). The report found that Google search ads appeared on websites that violate Google's publisher p...

Episode 188 contains the Digital Marketing News and Updates from the week of Nov 20-24, 2023. 1. Overlooked Details That Make or Break Your SEO - Search engines look at many factors when determining how to rank web pages in search results. While flashy new SEO trends come and go, focusing on foundational website quality and technical basics tends to pay off more in the long run. Google's John Muel...

Episode 187 contains the Digital Marketing News and Updates from the week of Nov 13-17, 2023. 1. Danny Sullivan's Insights on Google's Ranking Misconceptions - In a recent presentation , Google's Danny Sullivan addressed a common misunderstanding in the SEO community regarding how search rankings work. He emphasized that the SEO industry might be misinterpreting Google's guidance and documentation...

Episode 186 contains the Digital Marketing News and Updates from the week of Nov 6-10, 2023. 1. Google's Cookieless Future Unveiled! -  As third-party cookies are being phased out, Google is introducing new, privacy-focused ad targeting methods that rely on first-party data and artificial intelligence (AI). This change, set to take effect in 2024, is crucial for business owners to understand and p...

Episode 185 contains the Digital Marketing News and Updates from the week of Oct 30 - Nov 3, 2023. 1. Mobile-First Indexing: Google's 7-Year Mission Accomplished! - Imagine a world where your smartphone is the key to unlocking the vast potential of the internet. That's the vision Google has pursued for nearly seven years, and they've just announced a significant milestone: the completion of mobile...

Episode 184 contains the important Digital Marketing News and Updates from the week of Oct 23-27, 2023. 1. Google Introduces “Search Themes” -  A New Optional Performance Max Signal : Google has introduced a new feature called "Search Themes" for its Performance Max campaigns. If you're not familiar, Performance Max campaigns use Google's AI to automatically place ads across Google’s landscape aft...

Episode 183 contains the important Digital Marketing News and Updates from the week of Oct 16-20, 2023. 1. Microsoft's New Automated Bidding Features for Your Business! - Microsoft Advertising has rolled out two automated bidding strategies, Target CPA and Maximize Conversions, to all advertisers. These features aim to simplify the advertising process and are now available in all regions where Mic...

Episode 182 contains the important Digital Marketing News and Updates from the week of Oct 9-13, 2023. 1. Google's Demand Gen Ads: The AI-Powered Video Ads  - If you're using social media platforms like Facebook and Instagram for advertising, you'll want to know about Google's latest ad product: Demand Gen campaigns. Google Ads is a platform that allows you to place advertisements on Google's sear...

Episode 181 contains the important Digital Marketing News and Updates from the week of Oct 2-6, 2023. 1. New Courses to Unlock the Power of Reddit Ads - If you're a business owner looking to diversify your online advertising, Reddit has some exciting news for you. The platform has updated its "Reddit Ads Formula" marketing education program, adding a new "Boost 2.0 Certification" to its existing c...