#TWIMshow - This Week in Marketing

Episode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023. 1. Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony - The debate over whether Google uses clicks as a direct ranking factor has taken a new turn. Eric Lehman, a former 17-year Google veteran who worked on search quality and ranking, recently testified in the ongoing U.S. vs....

Episode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023. 1. YouTube's New AI-Powered Tools! - YouTube is stepping up its game with a slew of innovative creator tools, including groundbreaking generative AI features. Unveiled at the "Made On" showcase event, the platform introduced the "Dream Screen" generative AI tool, allowing creators to integrate A...

Episode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023. 1. TikTok Shop Launches in the US - With inspiring hashtags like #TikTokMadeMeBuyIt, TikTok now aims to revolutionize online shopping culture. TikTok Shop is now officially available in the US, allowing US businesses to sell their products directly on the TikTok platform. TikTok Shop is a social c...

Episode 177 contains the notable Digital Marketing News and Updates from the week of Sep 4-8, 2023. 1. Google August 2023 Core Update - Google has confirmed that the August 2023 core update, which began rolling out on August 22, 2023, has completed on Sept 7, 2023. This is the second core update of 2023, following the March 2023 core update. FYI: Core updates are major changes to Google's search a...

Episode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023. 1. Google Announces Lighthouse 11 with New Accessibility Audits, and LCP Bug Fix - Google PageSpeed Insights (PSI) is a free tool to help you find and fix issues slowing down your web application. PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop...

Episode 175 contains the notable Digital Marketing News and Updates from the week of August 21 -25, 2023. 1. LinkedIn Makes it Easier to Create and Manage Newsletters - LinkedIn is updating its newsletter creation user interface (UI) to make it easier for users to create and manage their newsletters. The new UI includes a number of improvements, such as a more intuitive design, a preview pane, and...

Episode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023. 1. Google Ads Sunsetting Enhanced CPC on Shopping campaigns - Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent a...

Episode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023. 1. Amazon is Testing AI to Write Product Descriptions for Sellers - Amazon is reportedly testing a generative AI tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutio...

Episode 172 contains the notable Digital Marketing News and Updates from the week of July 31 - August 4, 2023. 1. OpenAI's GPTBot: The New Web Crawler That's Changing the Game - OpenAI has announced the launch of GPTBot, a new web crawler that uses large language models to crawl the web. GPTBot is designed to be more efficient and effective than traditional web crawlers, and it can be used to coll...

Episode 171 contains the notable Digital Marketing News and Updates from the week of July 24-28, 2023. 1. Google and Microsoft Ad Revenue Up: What Does This Mean for Marketers? - Google and Microsoft both reported strong earnings for Q2 2023, with ad revenue growth outpacing overall revenue growth.  Google's ad revenue was up 3.3% year-over-year (revenue increased by $1.85 billion from the previou...

Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023. 1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in beta, gives store owners access to an audience of over 150 million, 61% of which engage in ecommerce b...

Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation -  ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users to create videos with AI. The new plugin leverages generative AI to create everything you need for publishing video content on TikT...

Episode 168 contains the notable Digital Marketing News and Updates from the week of July 3 - 7, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Meta Launches Threads: Twitter Copycat - App Reaches 80 Million Users in 48 Hours - Threads, an Instagram app for text-based messaging, has seen a meteoric rise in numbe...

Episode 167 contains the notable Digital Marketing News and Updates from the week of June 26 - 30, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Time's Up for Universal Analytics (UA): Embrace Google Analytics 4(GA4) Now - The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has officially s...

Episode 166 contains the notable Digital Marketing News and Updates from the week of June 19 - 23, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. YouTube's New Thumbnail A/B Testing Tool - YouTube has launched a new thumbnail A/B testing tool that allows creators to test different variations of their thumbnail i...

Episode 165 contains the notable Digital Marketing News and Updates from the week of June 12 - 16, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. LinkedIn Removes Carousel Posts, Profile Videos, and In-Image Links -  LinkedIn is removing native carousel posts, profile videos, and the ability to embed clickable l...

Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google’s Structured Data Validator vs Schema.org - During June 2023, Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation...

Episode 163 contains the notable Digital Marketing News and Updates from the week of May 29 - June 2, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google Search Console Insights Adds New Report to Track Growing Content - Google has added a new report to Search Console Insights that track your content's growth...

Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. HomeAdvisor Penalized by FTC for False Claims - HomeAdvisor, a popular online marketplace for home improvement services, has been penalized by the Federal Trade Commissio...

Episode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show. 1. Scammers Are Exploiting Verified Accounts on Facebook and Instagram to Defraud Users - Scammers are exploiting verified accounts on Facebook and Instagram to defraud users by posing...

Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023. 1. Google Updates Guidance For Cross-Domain Canonicals – Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about noindex to prevent selection of a canonical page within a single site. Per Google,  “ The canonical link e...

Episode 158 contains the notable Digital Marketing News and Updates from the week of Apr 24-28, 2023. 1. Snapchat Reports Lower Revenue In Q1’23 - Snapchat has released it Q1’23 earnings report. First off, on active users – Snap added 8 million more total daily actives in Q1, taking it to 383 million daily users. Their growth is essentially flat in the US, its most lucrative market, and EU while t...

Episode 157 contains the notable Digital Marketing News and Updates from the week of Apr 17-21, 2023. 1. Twitter Requires All Advertisers To Pay For Verification First - Twitter has informed all advertisers that they’ll have to sign up to either Twitter Blue or Verification for Organizations in order to keep running ads in the app. In effect, this now means that brands will have to pay Twitter $8...

Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023. 1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. What are ons...

Episode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023. 1. Microsoft Professional Service Ads Available for Select Verticals Worldwide - Microsoft Advertising has launched Professional Service Ads help consumers connect directly to professionals in a variety of industries such as insurance, real estate, doctor & clinics, tax services and home service...