True Northern Hustle

How do you stay committed to an idea when the journey takes years of trial, error, and persistence? In this episode of True Northern Hustle, host Isabel Lee speaks with Inez Cook, owner of Salmon n’ Bannock Bistro, Vancouver’s only Indigenous restaurant, and Salmon n’ Bannock On the Fly at YVR International Departures. Inez shares how a career in aviation led her to entrepreneurship, why she felt...

What happens when failure becomes the beginning of something more meaningful? In this episode of True Northern Hustle, host Isabel Lee sits down with Anita Grant, founder of Hello Hair, a brand rooted in confidence, representation, self-love, and community. Anita shares how her first venture in the beauty tech space shaped her entrepreneurial mindset, what it felt like to close a business that had...

Sometimes the biggest business ideas begin with a deeply human need to belong. In this episode, Isabel Lee sits down with Andrea Grand, co-founder of Barbet, to talk about how a life-changing moment in her sister’s life sparked the creation of a modern Canadian beverage brand built around inclusion, design, and community. Andrea shares how she and her sister turned a difficult situation into a pro...

Welcome to True Northern Hustle, a podcast from Interac about the real experiences behind running a small business in Canada. Hosted by Isabel Lee, the show brings together candid conversations with entrepreneurs who share the lessons, challenges, and insights they’ve gained along the way.