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Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience.  Notables: Changes to the YouTube Partner Program:  "Starting today, eligible creators will begin to be able to apply to YPP earlier - once they've met a threshold o...

We're back after a no so long hiatus between episodes.  Let's talk CTV! What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays.  Did you know that YouTube is the leader in CTV? Crazy huh?  In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something.  We also discuss, what this means for online video creators and more. Join us and the...

You are not imagining things, this is a new episode of VIP that is hitting your podcast feed! After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule.  As we publish the first episode of t...

Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan's predictions about the direction creators and YouTube are taking in the not too distant future. Connect with Jonathan Weilbaecher: linkedin.com/in/jonathanweilbaecher The Video Insiders Podcast is available o...

Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views.  In this episode, the boys explore the numerous benefits of having your content on YouTube and share their experience and struggle convincing rightsholders to release more on YouTube. Some get i...

Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th! Hashtags on YouTube? The boys explore using hashtags on youtube, hashtag strategies and should you be using the...

It's December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move!  This time last year, the boys made some predictions about 2020, let's see how they did and what they predict 2021 will look like for video creators!  Th...

Tom is so busy he's hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have.  Show links!! https://vidsummit.com/ Tom's VidSummit 2020 talk VidSummit 2020 Summary Pod The Video Insiders Podcast is available on all...

Tom's in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail. Show links!! VIP Ep 43 Down with OTT https://en.wikipedia.org/wiki/Quibi Mr Beast was turned down by Quibi Phil Ranta LinkedIn Post The Video Insiders Podcast is available...

Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more. Show links!! VIP Ep # 33 Creating a Safe Streaming Environment for Kids     Kidoodle. TV   OTT Platforms Hopster Beano TV Pluto Xumo Pe...

It's been a minute since we sat down to record a podcast. Tom's youtube channels have been going through a rough patch, and Tom is feeling "Meh" about the whole thing!  In this episode we discuss: CMS or "Content Management System"  the holy grail for YouTube channels and channel managers. Carlos managed to get himself 2 CMS's. He shares his experience using it and what you should and shouldn't do...

***Pre COVID-19 Recorrding*** Tom announces he'll be speaking at Trafficking Conversion Summit in San Diego headlined by The Terminator himself,  Arnold Schwarzenegger! Tom is also working on the biggest pitch of his life! Cross your fingers!  Carlos returns to Just For Laughs, working with them on youtube, as well as learning the TV distribution side of the industry.  In this pre-COVID 19 intervi...

Tom spices up his studio for the lockdown to accommodate all those Zoom Meetings.  Carlos shares the office with his wife and their "Corona Virus Gym!" In this pre-COVID 19 interview,  Carlos interviews Gwen Miller, VP of Content Strategy for Kin, a digital media and entertainment company that inspires women to discover and create the life they want.   Show links! ! Gwen Miller Kin Community The V...

Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward. Tom goes to the beach and ventures into central London, for food and drinks, Carlos goes to a drive-in movie and takes the family on a picnic. Carlos' much, much much, better half successfully launched " Phlywheel " a digital marketing platform with agency experience, without the agency price tag!  Tom s...

Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym!  Tom finally gets his hot tub!  Yes, you read that right!... it makes sense since he's in a world of copyright claims, disputes, ownership conflicts with his new movie channel   The Midnight Screening . As if that's not enough to deal with, Tom decides to laun...

3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM's are back up and stabilizing, everyone's happy! Until a few of the YouTube channels we work on experienced a significant drops in traffic.  After a little poking around, a post on Reddit and with the help of TubeBuddy's channel metrics tool, Carlos noticed quite a few channels are affected. The boys...

We're on week 8 of lockdown and like many out there we're dealing with cabin fever and anxiety of what's happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working.  Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization as well as Carlos' insights that were used i...

Hello video insiders! Hoping that you're keeping safe and sane. Like many of you, we're just keeping on, keeping on doing our work, plugging away during these quarantine times. This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview. James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media c...

Welcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is a real-time video analytics platform that analyses the engagement across millions of online video view...

We're back, we're recording from our cushy home bunkers weathering physical distancing but still keeping up with our podcast and our work.  This week we welcome Brenda Bisner, who is the Chief Content Officer of Kidoodle. TV (Owned by A Parent Media Co. Inc.).  Brenda is highly passionate about creating a safe space for kids. As COPPA rules came into play on YouTube creators, saw a  once-lucrative...

This week we welcome a true influencer insider Brendan Gahan to the show.  Brendan is a veteran in the world of marketing, online creators and influencer marketing. He's a partner and the chief social officer at Mekanism , working with Fortune 500 brands on their YouTube influencer and community building campaigns. If that wasn't enough, Brendan is also on the board of Vidcon, he was on Forbes' li...

Hoping that this update finds you in good health.  Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it's impacting us and how it impacts online views and video creators.  Show notes and links of topics we discussed on the podcast.  Internet and video consumption is going through the roof. Seeing views jumping 30% across the board (link?...

*Special note: This episode was recorded in early February 2020 and much has changed since, like many conferences, Social Media North has been postponed* Stuart Reynolds, aka Brittlestar, might not be a name you've heard of; he's not even a YouTube creator. Carlos likes to call him Canada's answer to Hank Green because he's often the adult in the room crowded with much more inexperienced creators....

We're very happy to welcome the OG of video SEO Mark Robertson.  Mark was one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase "social video marketing". He was the f ounder and CEO or REELSEO.com, Currently the advisory board member and Industry Editorial Director at VidCon.  We've been fans of Mark for years so we're humbled that he took the ti...

Kade Dworkin has been around the YouTube ecosystem almost since the start. Working at places like Revision3 and the early days of VaynerMedia he's seen it all. He joins Tom with some reminiscing on the early days as well as what he's focussed right now with closed captions and his new project WHEN WAS THAT SAID tool that helps finds exactly what is said in video content and completely blew our min...