This Week in Hospitality

Luxury hospitality has a credibility problem: the industry keeps charging more while delivering sameness, ceremony, and aesthetic shortcuts that increasingly feel hollow. Joining the quad this week is Bashar Wali—hotel operator, industry veteran, and one of hospitality’s most outspoken critics—known for pairing irreverence with sharp, experience-backed insight. He wastes no time arguing that the o...

The hotel industry is telling two very different stories right now — and this week, the squad unpacks both. First up: a Skift deep dive exposes the brutal math crushing America's hotel owners. Hilton, Marriott, and Hyatt are posting record profits while the people who actually own the buildings are hemorrhaging cash — franchise fees, loyalty fees, F&B fees, spa fees, stack an OTA commission on...

This week, Scott, Ben, and Zach discuss the growing disconnect between industry strategy and traveler behavior. New data from Cloudbeds shows OTA share continuing to rise for independent hotels, even as operators double down on direct booking initiatives. At the same time, Hyatt tied executive compensation to improving direct channel performance—and failed to meet the target, underscoring how diff...

This week, the guys unpack a massive shift happening across hospitality — and what it means for who actually owns demand. Hotel executives are finally admitting what’s been true for years: discovery is no longer happening on their platforms. It’s happening on social, in group chats, and increasingly through AI. If you’re not part of the inspiration phase, you don’t exist. At the same time, food is...

Hilton just rewrote the rules on growth—without buying brands. Marriott keeps flooding the market with more flags. And underneath it all, a bigger question is emerging: who actually owns demand in hospitality? This week, we break down Hilton’s Yotel deal and what it signals about the future of “platformized” hotel brands, Marriott’s relentless expansion strategy (and whether guests even care anymo...

This week in hospitality, three big shifts are colliding — and none of them are getting enough attention. Hotel restaurants are no longer an afterthought. What was once a margin-draining “amenity” is now becoming one of the most powerful demand drivers a hotel can have. So what changed… and why are lenders suddenly bullish on F&B? At the same time, Hyatt is making a major move into secondary a...

Travel’s power centers are shifting, but not always where the market expected. OpenAI stepping back from native checkout doesn’t save OTAs so much as reframe the fight: the real leverage may sit upstream, with whoever owns trip discovery and shapes intent before a booking ever happens. Scott argues the industry is still obsessing over the transaction layer while AI is quietly positioning itself to...

This week’s episode of This Week in Hospitality starts on a deeply human note, with the crew reflecting on the escalating conflict in Iran and the ripple effects being felt across the Middle East and global travel. Edwin, Scott, Ben, and Zach share firsthand accounts from friends and colleagues across Dubai, Kuwait, Doha, Beirut, and beyond — a sobering reminder that hospitality often becomes both...

The episode opens with a “ground truth” dispatch from Jason Henzell of Jake’s Hotel in Treasure Beach, Jamaica, laying out how community tourism, agritourism, and repeat-guest loyalty can anchor a destination—then how two major hurricanes force an operator to turn resilience into strategy. From there, the hosts dissect Airbnb’s widening blast radius: airport transfers, grocery delivery tests, revi...

Accor isn’t just polishing the Orient Express legend — it’s trying to industrialize it. With LVMH in the mix, the play shifts from “luxury assets” to a full ecosystem built on narrative: trains, hotels, yachts, and a throughline of romance and mythology. Scott sees the upside in that long-game brand equity, but the panel keeps circling the same risk: storytelling can sell the dream, yet only flawl...

In this week’s episode, the guys jump from Sub-Saharan Africa to budget roadside America to biohacking on a Caribbean beach—and somehow tie it all together. The throughline? Hotel groups are searching for growth in a market that feels mature at home and increasingly demanding everywhere else.   They start with Choice’s plan to open 100 hotels in Sub-Saharan Africa by 2035. Edwin argues that the re...

This week, the guys zero in on where real leadership in hospitality is showing up — and where it isn’t. Accor’s ChatGPT partnership leads the conversation, not as a booking play, but as a signal that intent is shifting away from websites and toward questions. The takeaway is clear: brands willing to test behavior, learn how guests search, and show up early in the decision journey are already ahead...

This week opens in a literal snow-and-ice meltdown — and somehow ends in Bangkok’s Hangover Hotel with 3,000 people a day lining up for a movie photo op. In between, the guys hit the real storylines moving the industry. Mews just raised $300M at a $2.5B valuation, and the panel asks the uncomfortable question: is this finally the moment hotels stop “talking about modernization” and actually do it...

The guys break down the biggest stories sharing hospitality this week: Airbnb’s next move isn’t about adding inventory—it’s about repairing a model that never fully scaled. The hosts open by interrogating Airbnb’s rumored hotel strategy and whether pushing into professionally managed stays is a logical evolution or an admission that the peer-to-peer “magic” is gone. Ben argues that hotels on Airbn...

The guys break down the biggest stories sharing hospitality this week: White Lotus goes to Saint-Tropez: Reports say Season 4 will film at Hôtel de Paris Saint-Tropez. The guys talk about why the show turns hotels into cultural characters — and what a smart property should do right now to build demand before the season even airs. Soho House deal drama: Skift reports MCR can’t fund its $200M commit...

A softening demand backdrop is forcing travel to pick sides: who gets welcomed, who gets rewarded, and who gets priced out. This episode tracks how that sorting is happening across destinations, hotels, OTAs, and airlines—and why “exclusivity” without a better experience is just another way to irritate customers. First, Bali’s floated idea to require bank statements for visas is framed as a blunt...

2025 was a year where the hospitality world stopped playing offense and started getting sorted — by who could scale, who could actually operate, and who was still living in the low-rate, high-growth fantasy of the last cycle. In this special year-end episode of This Week in Hospitality, Zach is joined by Ben Wolff, Edwin Kramer, and Scott Eddy to break down the biggest winners, biggest losses, and...

This week, Zach, Scott, Ben, and Edwin are back — and the crew opens with Frontier’s CEO stepping down, treating it as a category autopsy. Scott argues ULCC isn’t failing because people don’t want cheap flights — it’s failing because the experience feels adversarial. Ben backs it with real consumer behavior: once basic economy closes the price gap, travelers avoid Spirit and Frontier unless it’s t...

This week, Zach, Scott, and Ben drop one of the spiciest takes on the future of hospitality yet — starting with the bombshell Netflix–Warner–Paramount showdown and why it matters more to hotels than Hollywood. Scott argues the real war isn’t over streaming… it’s over cultural control, and hotels are dangerously unprepared. Ben hits back with receipts from DTC brands and politics: the media revolut...

This week, the crew kicks things off with the $100 fee hike for international visitors to U.S. national parks and what it means for gateway towns, hotel owners, and the broader appeal of “America’s best idea.” Will higher fees thin crowds, crush small operators, or just change how and where travelers spend? From there, we zoom out to the rebirth of human-led travel planning as luxury travelers get...

A big week of structural shifts in travel and hospitality. Capital One moves to acquire Hopper’s installed software and hire key hotel and engineering teams — signaling a deeper push into owning the traveler journey. The team explores the LuxUrban collapse which predates the Sondor fall out but has an eerily similar story. And Google announces that hotel and flight bookings are coming directly int...

In this episode of This Week in Hospitality, Zach Busekrus sits down with Scott Eddy, Ben Wolff, and Edwin Kramer to break down three major stories reshaping the travel and hospitality world. From Chase’s surprising 2026 travel and dining predictions, to Virgin Hotels’ sudden CEO transition, to Hilton’s sweeping overhaul of its Honors loyalty program — this week offers big questions, bold moves, a...

In this episode of This Week in Hospitality, Zach Busekrus sits down with Scott Eddy, Ben Wolff, and Edwin Kramer to unpack three major stories dominating the travel and hospitality world. From Sonder’s dramatic collapse following Marriott’s termination, to Hilton’s launch of the Outset Collection, to Airbnb’s bold embrace of hotels — this was one of the most consequential weeks the industry has s...

Every Friday morning, This Week in Hospitality brings you the most important stories, insights, and innovations shaping the global hospitality industry — distilled and discussed by people who actually build within it. Hosted by Ben Wolff, Scott Eddy, Edwin Kramer, and Zach Busekrus, this weekly conversation is crafted for the founders, operators, and dreamers creating the next generation of hospit...