This Might Be Wrong

Are you unknowingly pushing customers away? In this episode of This Might Be Wrong, we break down the top 5 things businesses need to STOP doing in 2026—from outdated practices to straight-up customer turnoffs that are costing you money, trust, and repeat business. These aren’t theories. These are real-world frustrations customers deal with every day.👉 Inside this episode:-Why charging card fees...

In this episode of This Might Be Wrong, I share my personal experience with SEMrush Ads and how it has completely changed my approach to pay-per-click advertising, making Google Ads less appealing to me. By utilizing SEMrush Ads, I've been able to optimize my ad budget, resulting in a higher click-through rate and more effective retargeting campaigns. If you're struggling to get the most o...

Discover the best content management system for 2026 and why it outshines the competition. In this video, we compare top CMS platforms like Wix, Squarespace, and Wordpress to determine which one comes out on top. Whether you're a blogger, entrepreneur, or developer, choosing the right CMS is crucial for your website's success. We'll explore the features, pros, and cons of each platform, and explai...

Most people think marketing has to be loud. Big ads. Big budgets. Big announcements. But some of the most effective marketing happening today is almost completely invisible . It’s the helpful video that answers a question before someone even knows they’re a customer. It’s the article that solves a problem. It’s the brand that consistently shows up with value long before the sale. In this episode,...

There’s a myth in business that logos are sacred. Untouchable. Never altered. Never interpreted. But strong brands don’t treat their logos like fragile museum pieces. In this episode, we look at the recent McDonald’s / Minecraft collaboration and what it reveals about how the strongest brands in the world actually think about their identity. Instead of protecting their logo at all costs, they’re w...

Marketing didn’t destroy traditional media. Attribution did. In this episode, I argue that we’ve confused what’s measurable with what’s valuable — and that obsession has caused a lot of marketers to undervalue print, radio, billboards, and sponsorships. Not everything that works in marketing shows up in a dashboard. Traditional media:• Builds familiarity• Signals stability• Lowers perceived risk•...

LinkedIn is supposed to help small business owners grow. So why does LinkedIn feel so… fake? In this episode of This Might Be Wrong, I break down my honest thoughts on LinkedIn for small business, personal branding, and the culture of “thought leadership” that dominates the platform. If you’ve ever wondered:How to use LinkedIn for businessWhether LinkedIn marketing actually worksWhy LinkedIn conte...

If you’re stuck in the Google Business Profile verification process, you’re not alone. In this episode of This Might Be Wrong, I break down what happened when Google wouldn’t verify a business listing — including video verification issues, repeated rejections, and the frustrating back-and-forth that so many local businesses deal with. If you’ve searched:“Google won’t verify my business”“Google Bus...

In this episode of This Might Be Wrong, we break down why targeting can help prevent waste—but doesn’t create intent, trust, or urgency. Platforms are good at guessing interests, but they’re terrible at predicting timing. You’ll learn: Why tighter targeting often makes ad performance worseThe difference between being the right person and the right momentWhy “in-market” doesn’t mean ready to buyHow...

Ads matter. But your best leads rarely come straight from one. The leads that close faster, trust you more, and don’t price-shop you to death usually already knew who you were before they ever reached out. In this episode, we break down why ads are often just the *first touch* — not the reason someone chooses you — and how familiarity, consistency, and recognition do the real work behind high-qual...

AI avatars are everywhere right now. And I really wanted them to work. In this episode of This Might Be Wrong, I talk through my firsthand experience testing AI avatar tools like HeyGen, Hedra, and others — the promise, the convenience, and the very real limitations that still exist. For short clips? They’re getting close. For real conversations, nuance, and trust-building? Not yet. We’ll dig into...

Most people don’t convert right away-unless you’re selling snacks, t-shirts, or something cheap and low-risk. Don’t make the mistake of assuming your marketing plan isn’t working. Give it some time before you abandon ship.

You might be asking for too much information, too soon.

If you aren’t measuring your ads, you have no idea what’s going on.