The WP SEO Show – Demystifying SEO for WordPress Websites

In this episode, Pete and Jeff discuss how to implement effective SEO strategies even with limited resources. They break down the essential elements of budget-friendly SEO and provide actionable advice for agencies and clients. Key Topics Covered Site Speed Optimization Best practices for plugin management Implementing proper caching and image optimization Importance of quality hosting Benefits of...

In this episode, Pete and Jeff talk about the practicalities of running SEO retainers for your clients – the good, the bad, the ugly, and som tips from their own experiences. Key talking points include 1. The Importance of Weekly Client Management Monthly retainers shouldn’t mean monthly attention Regular monitoring helps catch issues early Allows for better tracking of algorithm updates across cl...

This episode delves into how the drama may reshape the WordPress ecosystem and its potential business implications for agencies and developers. Main talking points include: WP Drama Overview : Ongoing tensions between WordPress founder Matt Mullenweg (Automattic) and WP Engine, a major hosting company, have escalated. WordPress Plugin Repository Conflict : Automattic blocked WP Engine from the Wor...

Main talking points include: Conversion Rate Optimization (CRO) : Importance of optimizing websites to help users take desired actions (leads, sales, etc.). CRO and SEO Link : Driving traffic through SEO is ineffective if visitors can’t convert due to website issues. Common CRO Mistakes : Broken contact forms or inquiry forms. E-commerce checkout issues (not verifying if payments go through). Miss...

Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad of topics, the main talking points include: Importance of Managing Brand SERPs The Role of Google's Knowledge Graph Modern SEO and Entity Management The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthin...

Main talking points: In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes: Shift in the Link Outreach Landscape Why Link Outreach, Not Link Building Challenges of Link Outreach Link Outreach is Still Relevant but Contextual Citation Building Evaluating Link Outreach Opportunities Associated Costs

In this episode, Pete and Jeff chat through the benefits and the process that moves an agency away from just being a "website provider" to a "trusted advisor" for your clients. They also discuss why this is sometimes out of our comfort zone and give some strategies and tips on where to start. Main Talking Points Include: Understanding Client Needs Recurring Revenue and Growth Plans Client Communic...

Main talking points include: In this episode, Pete and Jeff cover the following: The problem with selling SEO on its own Why broadening the scope beyond SEO is a good thing Why SEO should be part of a larger growth strategy The importance of having an initial discovery process / triage process Building recurring revenue  Building long-term relationships with clients

Main talking points include: Setting Expectations and Discovery Process Managing Client Relationships Scaling Services Client Communication Handling Large Clients Financial Impact of Client Loss Client Lifecycle  

Main talking points In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include: Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability. The risks of not having a structured offer and how clients can influence the services' scope with...

In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business. The main talking points include: The importance of keywords in SEO Choosing the Right Keywords Keyword Research and Strategy Understanding Traffic and Relevance Balancing Keyword Difficulty and Search Volume Expectations...

Main talking points: In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content. This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting expired domain abuse, scaled content abuse, and s...

Main talking points include: In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition. The conversation revolves around how SEO is a game of displacement, so as a web professional, it is your job to review the competition and put a su...

This show sees our first ever guest to The WP SEO Show - Matt Lasky.  Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction. M...

Our 5-minute SEO Assessment of any client website!   Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context.  Website structure User exper...

Following on from a comment made by Google's John Mueller on X, formerly known as Twitter, Pete and Jeff have an honest discussion about whether you can ever guarantee SEO Results?  Main talking points include: Why you can never guarantee SEO results How to talk to clients about SEO results and how to tie them into commercial metrics The risks of relying too much on a single platform for busi...

In this episode, Pete and Jeff explore a real example of a content AI checker, and how a client interpreted the results. Needless to say, the outcome wasn’t exactly “easy” to understand, so they chat through the results, the pitfalls and how these checkers are placed in the market at the moment.

Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years... In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's current business state, objectives, and expectation...

Main talking points include:  Our first show of 2024 focuses on three core SEO principles expected to be significant in the year. The first is the enduring importance of content, especially in the context of AI's growing influence and the need for authentic, human-generated material. Secondly, technical SEO – emphasizing the increasing relevance, especially given the rise of AI-generated cont...

Overview of Core Web Vitals : We kick off this episode walking through the six Core Web Vitals – a set of metrics used by Google to evaluate the user experience of a website. These are: First Contentful Paint (FCP) Largest Contentful Paint (LCP) Time to Interactive Speed Index Cumulative Layout Shift (CLS) Total Blocking Time (TBT) Each vital is then discussed in detail, explaining what they measu...

In this episode, Jeff and Pete discuss the concept of "Paid Discovery" in SEO projects. They delve into why it's crucial for agencies to charge for the discovery phase of an SEO project, how it benefits both the agency and the client, and best practices for implementing this approach. Key Points Discussed: What is Paid Discovery? Getting paid to figure out if you'll work with a client and cover th...

In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site. Key Takeaways on Post Types, Categories, and Archive Templates: Post Types - The Highest Level of Organization Post types are the highest level for categorizing different content across your site, like pages and posts. Avoid going overboard and creating a...

In this episode, Pete and Jeff muse about the trials and tribulations of WordPress Core Updates and how the latest release – WordPress 6.4 – went, as it wasn't as smooth as others have been.  They cover:  What core updates are and why they're important Best practices when performing WordPress updates What to do to ensure nothing goes wrong

We come into contact with a LOT of websites – we audit them, we optimise them and we work hard to get them ranking in the SERPs.  In this episode, Pete and Jeff take a look through the top 10 most common SEO mistakes they come across in dealing with client websites.  ** SPOILER ALERT – here's the list **  Unchecking "Disallow the search engines from indexing this site" Not undertaki...

In a change from the usual schedule, now we're 10 shows in we thought it was prudent to introduce us and our company, SEOHive, a little more.  In this episode, we chat through exactly how Pete and Jeff met, how SEOHive was started and what it is that we offer today.  If you would like to discuss how SEOHive can help you, schedule a 20 minute intro call today!