The Value Pricing Podcast

Want more clients without spending more on marketing?   Could becoming a QuickBooks Online ProAdvisor be the answer?   Discover how certification can boost your visibility and credibility.   Learn the secrets to standing out and charging higher prices.   Get practical tips for passing the ProAdvisor certification with confidence.   Hear how one simple certification transformed a bookkeeping busine...

Do networking events fill you with dread? Discover why you're not alone.    Learn the simple networking secret that transformed Mark's confidence.    Are you asking the wrong questions when meeting new people?    Find out why "What do you do?" might be the worst networking question you can ask.   Discover the three biggest networking fears and how to overcome them.    Arrive ea...

How does someone go from addiction to becoming a leader in the accounting profession?    Seth David shares an extraordinary journey of resilience, recovery, and success.    What really happens when you sell your accounting firm and start over?    The biggest productivity breakthrough isn't the app you use.    A simple shift in thinking could transform the way you manage your work.    What doe...

What does it take to build a premier accounting firm? Roger Knecht shares the strategies firms are using to grow faster.    From advisory services to AI, this episode is full of practical ideas for accountants and bookkeepers.    Working too many hours? Discover the systems successful firms use to work smarter.    Learn why niching, networking, and expert positioning matter more than ever in today...

Could you launch a CFO advisory business in just 12 weeks?    Most business owners don’t want more reports. They want clarity and direction.    We talk imposter syndrome, cashflow, forecasting, and building real client confidence.    Hear how one stressed business owner completely transformed her business.    Discover the systems and frameworks behind successful CFO advisory services.    This epis...

Are you making the most of ChatGPT… or missing the details that make it truly powerful?   Discover how to turn difficult client emails into clear, confident responses using simple prompt tweaks.   Learn why AI “hallucinates”—and how one lawyer’s costly mistake proves you must stay in control.    See how the right tone, structure, and context can transform generic replies into professional, empathe...

Are you making the most of ChatGPT—or just scratching the surface?    Discover the latest updates, hidden features, and powerful tools that accountants and bookkeepers need to know right now.    From mobile apps and plugins to advanced data analysis and custom instructions—we break down what actually matters.    Learn how to save hours, automate content, and collaborate more effectively with your...

What does hiring look like in an AI-driven accounting world—and are you ready for it?    Discover how to build a smarter, stronger team using AI, not just more people.    The rules of hiring have changed… are you still playing the old game?    Learn how to attract the right people, not just more applicants, in a post-COVID, flexible world.    From job ads to interviews, see how ChatGPT can transfo...

Is AI about to change the future of business advisory for accountants?   In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory services faster than ever.   Discover how AI can help with research, financial analysis, KPIs, strategy creation, and growth planning for your clients.   What if you could walk into a strategic planning meeting a...

Is your website actually bringing you clients — or just taking up space?   In this episode, we unpack the 10 essential elements of a high-performing website.   You’ll learn how to define your ideal client, craft a powerful headline, position your authority, and use FAQs, social proof, and strong calls to action to increase conversions.   We also explore lead magnets, video, SEO, tracking, and how...

Is your pricing ready for the AI revolution?  In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creating more valuable services to designing smarter pricing packages.     Discover how to build compelling client options with ease and communicate value in a way that truly resonates.     Learn how to make your bookkeeping (and any service) stand out in a...

Struggling to get traction with your social media? What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits?   In this episode, we uncover how to connect social media to your broader marketing machine, the metrics that actually matter, and how to use ChatGPT to write posts that perform.   You'll hear real examples, powerful prompts,...

What if ChatGPT could do the work, not just talk about it? In this episode, we explore Agent Mode and how it automates real tasks inside your firm. From deep research to clicking through software, fixing issues, and building spreadsheets. We cover bookkeeping, competitor research, lead generation, and client advisory use cases. This is practical AI you can use right now. Fast. Powerful. Game-chang...

GPT-5 has changed the rules—are your prompts keeping up? Discover five practical prompting upgrades that dramatically improve results with GPT-5 and Agent Mode. Learn why prompt engineering is more important than ever, and how small structural changes can unlock better reasoning, accuracy, and control. We break down real examples, including meta-prompting and planning-before-execution techniques y...

Are you still using Google for everything? It’s time to meet your real digital assistant.  In this episode, we explore how to use ChatGPT in everyday life — from creating dinner with fridge leftovers to translating menus on holiday, planning your next trip, or understanding health data.  We’ll reveal clever ways to get personalised recommendations, decode legal documents, and even fix household pr...

Can you safely analyse client data with ChatGPT?  Only if you do THIS one critical thing.     We reveal a powerful use case for financial analysis—done in seconds.     But most accountants are breaking the rules without realising it.     GDPR, client consent, data security—it’s all covered.     Plus, the surprising fix that makes everything compliant.     This could change how you use AI forever....

What if you could turn referrals into a predictable, repeatable system instead of relying on luck?   In this episode, we explore how to win more high-quality clients through smart, structured referral marketing.   Discover the best times to ask for referrals — and how to make it effortless for clients to say yes.   We’ll show you how to create a service that’s so valuable, your clients can’t help...

Are you running a thriving practice, or just busy and broken?   Jeannie Savage reveals how she doubled her profits in just one year.   Discover the Bookkeeping Practice Blueprint , a powerful framework designed to help bookkeepers move from surviving to scaling.   We talk value pricing, productized services, and the future of bookkeeping.   Find out how AI can create new opportunities for advisory...

Are you still guessing with ChatGPT prompts?    Discover how prompt templates can save you time, deliver better results, and transform the way you work.    In this episode, we reveal three powerful prompts every accountant and business owner should know.   Learn why context, specificity, and role assignment are the keys to unlocking ChatGPT’s true potential.    You’ll also see how a simple “prompt...

What makes some accountants magnetic while others blend in?    This podcast dives into the power of personal branding.    You’ll discover how authenticity, values, and even your quirks can give you a competitive edge over faceless firms.   We share why video is powerful and why human connection matters in an AI world.    You’ll hear how accountants shape their brand around what matters most.    Th...

Are you drowning in endless ChatGPT chats and files?     Discover how Projects can transform chaos into clarity.  In this episode, we break down step by step how to build your own project, set smart instructions, and upload the right files.     You’ll see how accountants and business owners are already using Projects to save hours, stay consistent, and get better results.     Plus, we reveal the l...

Are you making the most of the latest AI tools for your business?   In this episode, we put ChatGPT and Claude head-to-head, testing their brand-new deep research and web access features.   You’ll discover how each handles integrations (or connectors), from Google Workspace to Dropbox — and which one might just transform your workflow.   We also dive into the surprising differences in speed, depth...

Want to turn your expertise into passive income?   Tired of trading hours for fees in your accounting firm?   In this episode, discover how to build recurring revenue and scale your knowledge with ease.   We explore why community is powerful, how to monetize what you know, and the tools that make it simple.   See real examples of accountants earning thousands through membership platforms like Skoo...

Ready to turn prospects into paying clients—on autopilot?   What if your lead generation, nurturing, and booking system could run while you sleep?   In this episode, we reveal a step-by-step automated journey from cold prospect to signed proposal.   Discover how to build a powerful lead magnet, write persuasive follow-up emails, and structure your ideal sales meeting—without starting from scratch....

Have you tried ChatGPT but not yet explored the power of Custom GPTs?   This episode unlocks how accountants can use them to automate tasks, save hours each week, and even create client-ready reports in minutes.   Learn how to build your own GPTs—no coding required—and see real-world examples like email responders, strategic planning tools, and custom software manuals.   Discover the secrets to wr...