The Talking Giraffe

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns. Connected Packaging allows brands to add real value...

📱 How important is design when doing packaging design, and how does it relate to connected packaging? 📦 📦 What is Connected Packaging? As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their con...

Andrew Manly, Communications Director/Packaging Consultant at AIPIA; Craig Stobie, Global Strategic Sectors at Domino Printing; Ali Azhar, Associate Product Manager at Tetra Pak; Güneri Tugcu, Senior Partner Manager, Transparency at Amazon; and Jenny Stanley, Founder and MD of Appetite Creative. Delving deeper into the significance of connected packaging in 2024 and beyond. What are the implicatio...

The Rise of Sustainability in Packaging - The growing importance of sustainability in packaging due to environmental concerns and consumer preferences. - Connected Packaging, its role in sustainability, and how brands can utilize it to communicate their sustainability initiatives. Sustainable Packaging Essentials - An overview of sustainable packaging and its significance in reducing environmental...

Appetite Creative's webinar explores the latest developments in Connected Packaging. Tune in for the discussion on how using unique QR codes and serialization in Connected Packaging is changing industries and creating opportunities for brand engagement and collaboration. The experts Craig Stobie - Global Sector Management and Development, Domino Printing and De Wet Snyders - ex Global Head of...

Sukhdev is a Packaging Professional with an experience of 18 years at Unilever, GlaxoSmithKline & General Mills. He is currently the Packaging leader at Colgate Palmolive managing Toothbrush Category. His areas of expertise include Packaging Strategy, Design Thinking and Sustainability. He has numerous accolades to his name including The CEO Award, Worldstar Packaging and Patents. He is a regu...

Claire is Co-founder and CEO of UK-based startup, Reath, a specialist software platform for scaling reusable packaging systems. Claire co-authored the Open Data Standard, http://reuse.id/, the first Open Data Standard for reusable packaging. Reath powers reuse systems for clients such as Marks & Spencers, Unilever and Google, and many pioneering SMEs.

Karan has over 18 years of experience building and investing in technology startups globally. Starting his career as a software engineer, he switched to finance, taking on various roles in private equity and investment banking in India and the UK. Post that, he built and scaled deep tech start-ups in Africa and UK and co-founded, a niche technology consulting firm leading digital transformation fo...

Virginia has more than ten years of experience working in the food-packaging technology sector, solving consumer and business needs. She is leading packaging innovation and circular economy projects. She is also responsible for the definition of packaging opportunities, which are fit for purpose and designed with sustainability in mind, as well as bringing ideas to life and ensuring that the techn...

Gregor is a skilled professional specializing in negotiating, account management, and data insight. With expertise in buying, forecasting, and pricing, he excels in driving sales through effective promotional and pack strategies. With strong leadership and coaching abilities, Gregor develops teams and implements successful commercial strategies. He is experienced in retail marketing, project manag...

Güneri Tugcu - Senior Partner Manager, Transparency at Amazon, Paul Jenkins - Founder and Managing Director at ThePackHub Innovation Zone, Lucas Gouvea Silva - Digital Transformation Sales Solutions Specialist at SIG Combibloc and Pippa Guerra - ex Global Marketing Senior Manager - Evian at Danone discuss Benefits, Reasons, and Future Potential of Connected Packaging.

Sriman Banerjee - Head of Packaging Development at Takeda Pharmaceuticals and Ryan Kiley - Director of Market Development at ePac Flexible Packaging, discuss Connected Solutions in Pharmaceutical Industry.

Ali is an experienced marketing professional that can handle product and service marketing with remarkable wisdom that stems from running on ground campaigns for diverse businesses. Since 2021 he has been driving Tetra Pak Connected Packaging Solutions, which is enabling marketing teams boost engagement and sales for the carton food and beverage industry.

Phil Archer joined GS1 - the standards body behind the barcode - in July 2017 to bring an in-depth knowledge of the Web to the world of supply chains for retail, healthcare and more. His role at GS1 is an application of work done previously at W3C, making product data more accessible and maximising its potential for brand owners, manufacturers, retailers and consumers. As well as work at GS1 and W...

A results-driven and enthusiastic sales professional with over 9 years of experience as a sales manager in the paper industry. In-depth knowledge of paper and what the current market needs are, allow her to exceed customer expectations. In her current role, she’s passionate about VelaTM bags, a sustainable alternative to single-use plastic bags developed by Seaman Paper. Together with other sustai...