The TAG Collab Podcast

by Teri Arvesú González When I was in Catholic school, there was a simple song we used to sing in kindergarten: “This little light of mine, I’m gonna let it shine.” At the time, it felt like just a children’s song. But as I’ve grown, I’ve come to believe it carried a deeper truth. That “light” wasn’t something I had to invent. It was something God had already given me. That light shows up in the f...

I am the evidence. Of a dream spoken in Spanish. Of freedom sought, not fortune. Of grandparents who lost everything but their dignity—and chose exile over submission. They didn’t flee poverty. They fled repression. They left homes, titles, property. They left behind the familiar, knowing the state could claim their children, strip their rights, and erase their voice. They arrived in this country...

There comes a moment in both professional and personal life where the story shifts. For some, it happens suddenly—a role ends, an industry changes, a door closes. For others, it happens quietly, with a sense that what once felt fulfilling no longer fits. Either way, the feeling is the same: what now? For some reason both on my algorithm on social media and in the personal conversations I am having...

For years, SEO (Search Engine Optimization) has been the gold standard for discoverability. We've obsessed over keywords, backlinks, metadata, and search rankings—rightfully so. Google search has been our main highway for visibility, and mastering its rules meant driving traffic, building authority, and growing business. But here's the shift: we are no longer just optimizing for Google. We are now...

By Teri Arvesu · The TAG Collab TL;DR (Too Long;Didn't Read) Starting strong isn’t just good advice—it’s brain science. The first two weeks of a new season, semester, or chapter are a neurobiological sweet spot . This post breaks down why timing matters, how early habits shape identity, and how to build momentum that lasts. For Latinas navigating ambition, duality, or change—it’s not about perfect...

TL;DR : AI isn’t a threat—it’s a support system. For overwhelmed moms, especially Latinas, it can ease mental load, reduce stress, and make space for joy. From meal planning to email drafting, AI gives back time and headspace. This isn’t a tech tutorial—it’s permission to be resourced, not just resilient. This isn’t a tech tutorial. It’s a reframe—a cultural, emotional, spiritual, and practical re...

Let’s start with a truth I wish someone had said to me earlier in my career: Trying in public is not embarrassing. It’s brave. And for many of us—especially women, especially Latinas, especially the daughters of immigrants— being seen trying is the most radical thing we can do. Because we weren’t taught to try in public. We were taught to perform in public. To arrive , not experiment .To be polish...

Recently, my daughter took an AP exam. When I picked her up from school that day, she got into the car and said quietly, “I don’t think I passed.” Her voice was low. Her energy was dim. She had already decided the outcome—and it wasn’t going to be good. Weeks later, the score came in: She passed. There was a flicker of joy—surprise, even. But almost immediately, she started scanning: “Do colleges...

Let’s talk about something that’s everywhere right now: The We Do Not Care Club. It’s catchy, it’s comedic—and it’s also deeply rooted in psychology, sociology, and our human need for freedom and truth. Because here’s the secret: Whether we’re shouting our truth—or choosing not to waste our precious f*cks—it’s all about reclaiming power, peace, and connection. Video of the Do not Care Club Cogniti...

By Teri Arvesu I’ve spent my career straddling cultures—100% American, 100% Latina, and often feeling like I’m riding two horses with one seat. It’s taught me a lot about the invisible threads that hold people, teams, and businesses together. One of the biggest is trust. But here’s the catch: Not every culture builds trust the same way. Some cultures build trust through reciprocity —you do your pa...

When Is It Enough to Feel Enough? I’m a sixth-generation college graduate. Third-generation woman in my family to hold a master’s degree. I won’t even be the first Latina CEO in my family. I was born and raised in the United States to parents who were basically raised and educated here too. On paper, my story is one of progress fulfilled—a multigenerational climb that should have erased doubts and...

I found myself in a conversation with my parents about my childhood. Out of nowhere, my father offered an unsolicited apology for things that, truthfully, I’d never held against him. I turned to him and said: “You don’t need to apologize. If I’m still blaming you for my problems at 45, the problem is me now, not you.” This Substack is reader-supported. To receive new posts and support my work, con...

We were at the grocery store checkout line, me and my son Santino. He was three or four years old. Like good Hispanics in Miami, we had only spoken Spanish at home. English was brand new since he started school. Then, with complete innocence and the timing only toddlers have, he turned to me and asked: “Mamá, ¿cómo se dice c*ño en inglés?” I froze—not because I didn’t know the answer, but because...

I’ve spent my life surrounded by generous, selfless, hardworking Latinos—people who would give you the shirt off their back and a cafecito to go with it. But ask them to receive help? That’s a different story. There’s often a hesitation. A pause. A quick “No, gracias” even when they’re drowning. And I get it. Because I’ve done it too. For many of us, especially those raised in Latino households, h...

In the newsroom, we have a saying when we’re chasing a story or trying to crack a new angle: “Throw all the spaghetti up against the wall and see what sticks.” It’s a funny visual—no one wants pasta on their newsroom walls—but it’s the best way I know to describe experimentation. And it’s not just for journalists. It’s for anyone stepping into leadership, turning a page in their career, or writing...