The TAG Collab Podcast

By: Teri Arvesú González and Edna Uribe Disruption is new for many industries. It was normal for ours. We built our careers at the front edge of one of the most deeply disrupted industries. In media, the ground was always moving. Technology changed. Audiences shifted. Business models evolved. Revenue priorities intensified. And the skills that created success one year could become insufficient the...

By: Teri Arvesú González Have you ever walked out of a meeting wondering how a weaker idea got more support than yours? Midway through my career, something clicked—and it changed how I prepared, positioned ideas, and showed up in rooms. Up until then, I believed hard work was the answer. Stay late. Build the best deck. Know your material better than anyone else. Deliver it flawlessly. I did all of...

By: Teri Arvesú González Human beings are wired for belonging. Long before political parties, ideologies, or online discourse existed, survival depended on group membership. If your tribe rejected you, your chances of survival plummeted. The brain evolved accordingly. It developed powerful neural shortcuts to rapidly categorize people into us and them . Today, those same ancient mechanisms operate...

By: Teri Arvesú González What we’ve been unpacking in this series is simple—but not easy. In Part 1, How Artificial Intelligence Might Be What Allows Us to Become More Human. we explored a different way to think about AI—not as something to fear, but as an opportunity to become more human by giving us back time, space, and cognitive capacity. In Part 2, How to Adapt to the AI Shift (Even When the...

By: Teri Arvesú González There’s a famous psychology experiment that once claimed it could predict future success: the marshmallow test. A child is offered a treat and given a choice: eat it now, or wait and get two later. Then the adult leaves the room. What happens next is the real experiment. Some kids eat it immediately. Others struggle. And some find creative ways to hold out—turning away, si...

Correction: An earlier version of this article and podcast was delivered less polished than I would like. So here’s take two - the right video and a cleaned up unique article that takes you beyond the video! By: Teri Arvesú González Your greatest asset can often become your greatest defect. One night, I was talking to one of the best leaders I know — someone incredibly strategic and empathetic. He...

By: Teri Arvesú González We are living in the most information-dense moment in human history. Every day, we are surrounded by messaging designed to inform, persuade, sell, mobilize, and influence. Some of it is helpful. Some is neutral. Some is harmful. Most exists somewhere in the gray. Influence is not going away. Information is not slowing down. Technology is not becoming less persuasive. So th...

By: Teri Arvesú González I asked myself that exact question when I made a major career change. A bold one. A scary one. A “what am I doing?” one. And I’ll be honest: I’m still in the transition. Which is precisely why I want to write this—for anyone who needs language, science, and strategy to name what’s happening inside them… and decide what to do next. Because survival mode is sneaky. It can lo...

By: Teri Arvesú González Sustainable marketing didn’t die. It just stopped being a “marketing” department problem and became a business operating system. The “Adjective Era” died because adjectives are easy to hijack. In 2026, an adjective like “sustainable” is a target for political backlash; a fact like “90% recycled aluminum” is just a spec sheet. By stripping the adjectives, you move the conve...

This is a free preview of a paid episode. To hear more, visit thetagcollab.substack.com By: Teri Arvesú González For most of my career, learning was the currency. Learn the system. Learn the rules. Learn how things have always been done. When I first walked into a newsroom, the most senior person in the room seemed to have all the answers. Experience equaled authority. Tenure equaled credibility....

By: Teri Arvesú González I’m drawn to write about rejection today for a few overlapping reasons. One is theory — the management research I remember studying early in my career about why some high-performing executives get derailed . Another is personal — my son is a senior, surrounded by friends refreshing college portals, trying to decode what each acceptance or rejection “means” about who they a...

By: Teri Arvesú González There’s a moment in every leader’s journey when you realize the very thing that made you successful is also the thing that holds you back. For me, that moment arrived wrapped inside a leadership training—and it hit harder than I expected. If you know me, you know I’m mama-bearish by nature . Protective. Hands-on. Wired to jump in, shield my team, and solve whatever problem...

TLDR: Innovation isn’t just about fixing what’s broken — it’s about defining the problem with sharper intelligence. In this piece, Teri Arvesu unpacks the classic “slow elevator” story to show how great leaders think: they challenge assumptions, they reframe the real issue, and they solve for human experience, not just mechanics. It’s a masterclass in innovative leadership — and a reminder that th...

TDLR: “The Lotus Strategy: Thriving in the As-Is Reality” by Teri Arvesú González explores how realism, non-conformism, and idealism coexist as a framework for leadership, innovation, and resilience. Drawing on design thinking, behavioral science, and everyday reflection, it challenges readers to stop waiting for perfect conditions and learn to thrive within their current environment. Using the sy...

A leadership story about negotiation, trust, and long-term value. Former media executive Teri Arvesu shares how a Yale professor turned intuition into data — proving that real success isn’t about who wins the deal, but how much value both sides create together. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thetagcollab.substac...

by: Teri Arvesú González TL;DR: You can’t lead with clarity or be empowered if you’re financially in the dark. Whether at home or work, knowing your numbers is essential to leadership and long-term freedom. This is your roadmap to financial empowerment—without shame, jargon, or overwhelm. “You Got to Know Your Numbers” A mentor of mine used to say this one thing over and over again: you need to kn...

by: Teri Arvesú González Most people think career reinvention means burning it all down. It doesn’t. Sometimes the smartest move is staying in the same role—but taking your talent to a new industry. If you’re craving new energy, fresh ideas, or a culture that fits who you’ve become, here’s how to make the shift with confidence and credibility. Step 1. Define Your Motivation and Anchors Before you...

By Teri Arvesu Gonzalez On paper, that sounds impossible. But to me, it’s simply reality. I wasn’t born in Cuba, yet I’m called Hispanic. And to some born in their countries of origin, I’m “too American.” I live in this liminal bicultural space where I’m never entirely from here or entirely from there. But here’s the truth: living between worlds isn’t a deficit. It’s a superpower. Why Integrative...

by Teri Arvesú González TL;DR: ¿El Que Dirán? —“What will they say?”—is the cultural script that quietly fuels imposter syndrome and self-doubt for many Latinas. It keeps us playing small, silencing our voices, and questioning our worth. But by naming the script, building psychological safety, and rewiring through action, we can transform fear into fuel. Change isn’t betrayal—it’s evidence of grow...

By Teri Arvesu González Latina media executive | Innovation strategist | Founder of The TAG Collab In seventh grade, I signed up for cross country. I’d done some running in PE, and my father—an avid runner—inspired me to give it a shot. I had no idea that those laps around the field would become one of the most enduring metaphors for how I live, lead, and innovate. By the end of the season, I beca...

by Teri Arvesú González When I was in Catholic school, there was a simple song we used to sing in kindergarten: “This little light of mine, I’m gonna let it shine.” At the time, it felt like just a children’s song. But as I’ve grown, I’ve come to believe it carried a deeper truth. That “light” wasn’t something I had to invent. It was something God had already given me. That light shows up in the f...

I am the evidence. Of a dream spoken in Spanish. Of freedom sought, not fortune. Of grandparents who lost everything but their dignity—and chose exile over submission. They didn’t flee poverty. They fled repression. They left homes, titles, property. They left behind the familiar, knowing the state could claim their children, strip their rights, and erase their voice. They arrived in this country...

There comes a moment in both professional and personal life where the story shifts. For some, it happens suddenly—a role ends, an industry changes, a door closes. For others, it happens quietly, with a sense that what once felt fulfilling no longer fits. Either way, the feeling is the same: what now? For some reason both on my algorithm on social media and in the personal conversations I am having...

For years, SEO (Search Engine Optimization) has been the gold standard for discoverability. We've obsessed over keywords, backlinks, metadata, and search rankings—rightfully so. Google search has been our main highway for visibility, and mastering its rules meant driving traffic, building authority, and growing business. But here's the shift: we are no longer just optimizing for Google. We are now...

By Teri Arvesu · The TAG Collab TL;DR (Too Long;Didn't Read) Starting strong isn’t just good advice—it’s brain science. The first two weeks of a new season, semester, or chapter are a neurobiological sweet spot . This post breaks down why timing matters, how early habits shape identity, and how to build momentum that lasts. For Latinas navigating ambition, duality, or change—it’s not about perfect...