The Stephanie Kase Podcast

If you dread editing your YouTube videos, the fix usually starts while you're filming, not in the editing software. In this episode I share the three habits that make my edits small, from planning with an outline instead of a script, to filming like you can't redo it, to cutting back on filler words, for business owners who film their own videos. LINKS MENTIONED: Free YouTube Class Descr...

In this episode, I answer a question from a web designer about how YouTube and organic marketing are shifting in 2026, starting with the two forces reshaping online business right now: a flood of AI slop and a growing trust recession. I share why getting on camera is the biggest competitive advantage for coaches, consultants, and course creators this year, how to do it in just one or two filming d...

I ran a 5-day launch that brought in $14,686 from a course I've been selling for over two and a half years, without a live challenge or a live webinar. In this episode I break down why I raised the price on YouTube for Business, how I pitched two offers side by side to two different slices of my audience, and the daily emails, Instagram stories, and warm Meta ads behind it, plus the real numb...

I don't script my videos, and I think scripting is exactly why so many people sound stiff on camera (it's even worse now that everyone's letting AI write for them). So I'm walking through what I actually do instead: the outline I use before I ever hit record, how I protect my mindset and my filming time, and the specific habits around my voice, my hands, and eye contact that ma...

There's advice going around that new online business owners shouldn't bother starting an email list yet, and I could not disagree more. In this episode I'm walking through the four reasons I'd tell anyone to start collecting emails on day one, starting with the big one: your email list is the only audience you actually own. No algorithm deciding who sees you, no getting logged...

Most business owners start a YouTube channel by making videos about the thing they sell, then wonder why nobody buys. The fix is simple: make videos for the stage right BEFORE someone needs your offer. That's where she's searching, that's where she decides who to trust, and that's where you win her. In this episode, I break down the four video types that turn viewers into buyer...

Someone in my audience DM'd me asking how she'd even start with digital products when she has no idea what to sell or what her niche would be. I've been selling low-ticket courses and digital products for over six years, so in this episode I'm answering her the way I'd answer a friend over coffee. I walk through how to pick your niche when you're starting from scratch...

No ads. No posting "join my newsletter" every other day. In this episode I'm walking you through how to grow your email list passively, using the reach you're already getting on the platforms you already have. Because right now there are people finding you online who would happily hand over their email address, and they're not, because you haven't made it easy or obvi...

I don't wake up to an alarm, I work around 20 hours a week, and my business has brought in multi-six figures for years now, all while raising three little ones at home. In this episode I'm sharing the 10 habits and routines that make that kind of part-time, full-income business actually work. We get into slow mornings, building your work rhythm around your season of motherhood, protectin...

After reaching 100,000 YouTube subscribers, I’m breaking down how my channel generated approximately $750,000 in business revenue through course sales, digital products, AdSense, and affiliate marketing. You’ll learn how to use YouTube to attract ideal clients, grow your email list, build trust with viewers, and turn evergreen content into consistent sales without relying on viral videos or sponso...

This episode breaks down exactly how I’m marketing my online courses and digital products in 2026 using organic content, Meta ads, and email marketing to generate multi-six figures in about 20 hours a week. I’m sharing the specific strategies behind my YouTube content, Instagram growth, low-ticket offer funnel, paid ads, and email sales system so you can see what’s actually working right now for s...

Stephanie explains why she walked away from a 200K+ mom influencer platform due to the pressure, lack of privacy, and limitations of brand deal income. Instead, she shifted to building an online business selling courses and digital products, which offers more flexibility, control, and scalable income for moms and online entrepreneurs. LINKS MENTIONED: Download my FREE step-by-step Passive Income G...

Learn how to create a clear, high-converting Instagram bio using a simple four-line template designed for business owners and personal brands. This episode covers how to define what you do, highlight your unique value, add credibility, and drive action so you can attract the right audience and grow your online business. LINKS MENTIONED: Stephanie's “Click me” page from her Instagram bio: http...

Online courses are not dead, but the industry has shifted away from one large course that teaches everything to smaller, hyper-specific courses that solve one clear problem. In this podcast, you’ll learn why low-ticket, focused courses with optional add-ons, upsells, and regularly updated content are becoming the most effective way to sell courses and build trust with your audience in today’s onli...

Learn a simple Instagram Stories strategy that uses one strategic story slide per day to increase views, spark replies, and grow your email list. This method uses strong hooks, curiosity-driven “open loops,” and DM automation to turn story engagement into subscribers and sales. LINKS MENTIONED: Free 10-Day Instagram Story Plan: https://stephaniekase.com/instagramplan/?utm_medium=social&el=podc...

Thinking of starting a YouTube channel in 2026 to grow your business? In this episode, I'll walk you through how to pick the right audience, create binge-worthy content, and turn each video into 15+ pieces of content across many platforms to turn it into a marketing system. Learn what gear you actually need, how to keep your videos simple and effective, and how to use YouTube to consistently...

Want ChatGPT to start recommending you and your content? In this episode, I break down exactly how I've optimized my brand, website, and content to drive thousands of visitors from AI tools like ChatGPT.  Essentially, how to start with "AEO", which stands for "answer engine optimization." This is AI's version of SEO.  You'll learn how to structure your messaging,...

I got a really honest question recently about *how* I run a business as a mom, so I wanted to bring that conversation to an episode here!! I could talk about this all day... I'm sharing how I run a part-time online business while raising three kids, including the systems, mindset shifts, and routines that make it sustainable. I also chat through how it's looked different through differen...

🎉 Starting this Monday! View the Black Friday catalog here: https://stephaniekase.com/blackfriday2025 Questions? Don't hesitate to reach out via email (support@stephaniekase.com) or Instagram DMs ! :) 

If you're struggling to turn your audience into consistent course or digital product sales, this video breaks down a step-by-step strategy using organic marketing, email marketing, live launch campaigns, and simple sales funnels. We're diving into how to clarify your offer, grow your email list, and build a sustainable system that actually converts!! It's basically my entire busines...

This is a replay episode , of one of our TOP downloaded episodes in the past! Enjoy! LINKS MENTIONED: 50% off your first year at Flodesk: https://stephaniekase.com/flodesk Watch the client testimonial video from my photography days: youtube.com/watch?v=sFGGY62gYWo&feature=youtu.be

Learn the exact Instagram Story strategy that helped me jump from 200 to over 2,000 views per story—and get 100+ replies using simple ManyChat DM automations. I’ll walk you through real examples, high-converting hooks, and how to turn story engagement into leads, email signups, and sales. LINKS MENTIONED:  10 Day Instagram Plan: https://stephaniekase.com/instagramplan  Free Passive Income Guide: h...

If your online course isn’t selling, this video breaks down exactly why—and what to do about it. Learn how to do real market research, test your course idea with your audience, and structure your content in a way that appeals to different learning styles.  Links Mentioned: Free Google Doc: https://stephaniekase.com/coursethatsells Create It Bot Squad: https://stephaniekase.com/createitbotsquad Vid...

Ready for a step-by-step guide to creating a social media marketing strategy that actually grows your online business? In this episode, you’ll learn how to create a fast, simple, and effective content strategy that consistently generates email leads and sales, including: Where to post, engaging ideas, short vs. long form content, evergreen systems repurposing, & more. Links Mentioned: Free Pas...

In this episode, I'll walk you through what it's like for someone to view your IG account for the very FIRST time. We'll talk about what makes yours the right account for that person, and how exactly to make them hit the follow button! (This is a replay episode that is one of our most popular SK episodes to date! Enjoy!) SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: FREE QUIZ...