The Small Business Saturdays Podcast with Aaron Montgomery

This episode of the Small Business Saturdays Podcast hosted by Aaron Montgomery is featuring guest Nick Keyes. Nick shares his personal story of losing a child and how it inspired him to leave his role as a pastor and become a Health and Life Insurance Broker. Nick explains how his experience and resources can help small businesses plan for the unexpected and be better prepared for whatever comes...

One of the best ways to create a complete vision of what success is for you is to create a comprehensive list of everything you dream of accomplishing. This is a powerful opportunity to go BIG. As Michelangelo said, "The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark." By creating a vision of your ideal b...

As business owners, calm can instantly turn to chaos. The supplies don't arrive correctly, employees don't show up, or any number of other things can upend us. You need a strategy to get back into the "zone" as soon as possible. When we are calm and focused, we can trust our instincts, make decisions faster, and accomplish more of the right projects. From Neuro-Linguistic Programming (NLP), there...

Zig Ziglar famously said, "You don't have to be great to start, but you have to start to be great." In the years that Aaron has supported small businesses, action has been the common missing link for most small business owners. Many small business owners think that consuming and staying in their comfort zone by doing busy work is action, but that is stasis. How can we get into action and out of ou...

Ready to take action? Do you think willpower is enough to get you to your goals? Science has proven that it takes more than just willpower. Aaron has spent a lot of time trying to figure out how to reach his goals and what he learned is that there is a lot of brain science we need to understand. Figuring out why our subconscious brain doesn't always play nice and why our conscious brain is not alw...

The lucky number is 13. Since Aaron was born on Friday the 13th (many moons ago), he felt like a list of 13 habits we can all cultivate to become more successful would be appropriate. On this Small Business Saturday's episode, we will walk through the list of 13 habits, talk about why they are important for everyone, and discuss strategies to set these up in your life. These are habit people like...

The stresses, strains, and challenges of running a small business in a constantly challenging marketplace continue to grow. The OSG Community is feeling the effects of inflation, supply chain issues, their growth cycle, and their desire to reach their idea of success. According to a new national survey of small business owners, 42% said they have experienced burnout in the past month, and 24% repo...

Are you regularly dealing with negativity, either by your own creation or through the relationships that are part of your daily life? This negativity IS having an impact on your mindset and your ability to show up as your best self. Let's discuss protecting ourselves from negativity and transform toxicity into YOUR power. Surrounding yourself with people who do what they say they will do and act a...

Perfectionism is an excuse. There I said it, and while that may be jolting, you know it is true deep down. It is an excuse not to move forward, deal with your fears, and put yourself out there. But when we know how to deal with our ego, we can be the masters of our universe and fail forward faster. We have to master the ability to do a cost-benefit analysis quickly and then take control by choosin...

Human nature is so funny sometimes. We are built in many ways to look out for number one, and we are competitive and will hoard it all when we are in a fixed mindset. But the way that humans have come to be the dominating species on earth is through cooperation, teamwork, and lifting each other up. Many people have heard Aaron say, "A rising tide lifts all boats," but what does that mean? In this...

It's spooky season, and one of my scariest thoughts is the nightmare I have where small businesses have no plan. Without a plan, small business owners are wasting money, time and potentially heading down the wrong path, only to find out once it is too late. In this episode, we will explain why this is so scary and then discuss how easy it is to make a plan. Aaron will also cover why planning seems...

Ready to discover how to overcome your fears around SELLING so that YOU can generate WEALTH doing what you LOVE? Aaron welcomes his friend and fellow Canfield Trainer, Shawna Roch, to help us tackle this topic. She had a successful 25+ year career in sales and marketing and wants to share how you can avoid feeling icky, slimy, and gross when it comes to selling. With her Aligned Selling Mindset 5-...

How should you look at your business? As a sprint, a marathon, or both? Most of the success seen in the world only shows off the last kick of effort that brought them to success. But what about the first mile or the wall at mile 20? How can we manage that effort, stay motivated and still have enough left to push that final kick until we reach our turning point goal? Aaron Montgomery or Our Success...

Can we speed up success? We often see what looks like an overnight success and wonder why things don't happen like that for us. But we must remember that those successes are based on years and years of trials and tribulations. When we get frustrated with the pace our success seems to go, it can be depressing and cause us to throw our hands up in the air. But Aaron has learned those moments are typ...

We just wrapped up a very successful 5 Keys of Marketing Workshop the day before, and Aaron wants to share with you the highlights and run down what you should be looking at for a 12-week marketing sprint. From defining your customer to the implementation and review. What do small businesses need to focus on to get the most bang for their marketing dollar and time? This will get you to look at a n...

Today's show is going to be twofold. With a 2 week break for SBS coming up after this episode we want to look back on some of the ground we covered in the previous episodes. We will review some of the more important information that Aaron hopes helped you reach towards achieving your idea of success. Secondly, Aaron will walk you through his year-end review process and give you some tips on questi...

Peter F Drucker once said, ‘the purpose of business is to make and keep a customer.’ The art of keeping customers and doing business with them over and over is the most profitable business you can do over time. To do this, we must be able to listen to our customers and their needs. Aaron will share ways to better listen to our customers and what to do with that valuable information this week..   L...

Getting from side hustle to full-time business ownership can be a challenge. I want to talk about 5 common obstacles and how to overcome those obstacles. These common issues can be so overwhelming that they can keep us stuck and even make us self-sabotage a potentially lucrative business opportunity. Then we avoid success and stick with the J.O.B (just over broke). Being a business owner, particul...

We all spend so much time either fretting over our past or pondering the future. But to really achieve success, we need to get our minds in the same places as our bodies - NOW. By following these tips to remain in the present, you will greatly increase your productivity and have a greater sense of fulfillment. Let's take back control over our fears, worries, and regrets and trust the future by foc...

When we put stuff out into the world, there can be a lot of fear that goes along with that. For some, it stops us from even doing anything, and for others, we cling to the self-impression of "well that is just who I am, and it is as good as it will get." But the good news is there is a very slight difference between good and great, that doesn't require much from us. Really we just have to be proud...

Doing business with existing customers is much more profitable for businesses, hands down. Plus, when we work with existing customers more, we improve our business through streamlining and getting good at what we do. This allows us to attract more customers like those existing customers we love doing business with. A customer loyalty program is one of the best ways to keep those customers returnin...

When we put stuff out into the world, there can be a lot of fear that goes along with that. For some, it stops us from even doing anything, and for others, we cling to the self-impression of "well that is just who I am, and it is as good as it will get." But the good news is there is a very slight difference between good and great, that doesn't require much from us. We just have to be proud of wha...

Aaron is excited to welcome back to the show his friend, Mike Wilkerson. Mike has provided the SBS Community with great information on Podcasting in the past, but he is also a wealth of information when it comes to marketing. Aaron and Mike are going to discuss what happens after you launch your marketing campaign. The common mistakes and the ways to amplify your message. There is a lot to unpack,...

Subscribe to & Connect with The Host of This Podcast! The marketing funnel has been a popular tool of many marketing folks to drive more leads into the organization that are more likely to be closed by the sales team. The “Bro Marketing” people have billed the funnel as the one true marketing model. But […]

Subscribe to & Connect with The Host of This Podcast! ROI or Return on Investment is a term used pretty freely in business. It means what do you get in return for an investment you have made into something. So if you spend $10, you might expect to get $100 worth of value to serve […]