The Skin Edit

Skincare has quietly become one of the most meaningful gifts we give, but why? In this episode, I’m diving into the emotional side of skincare gifting. This is a cozy, reflective walk through how beauty culture shifted from shimmer palettes to soft self-care moments, and how a simple moisturizer can feel like a modern love note. If you’re craving gentle insight, storytelling, and a little beauty c...

In this episode, we’re talking about BYOMA — the brand that made barrier care cool again. From its neon packaging to its TikTok takeovers, BYOMA has mastered the art of looking fun while staying genuinely functional. I’ll unpack why this brand’s “less-is-more” approach feels so refreshing in an industry obsessed with 12-step routines — and what skincare founders can learn from how BYOMA turned sim...

Summer Fridays has us all in a chokehold. From beige tubes that make our bathrooms look calmer to blueberry masks that somehow feel like therapy, there’s something about this brand that just hits different. In this episode, Lorraine dives into The Summer Fridays Effect — why their aesthetic feels like a warm hug, how “calm luxury” became the new beauty flex, and what every skincare founder can lea...

When you’ve got sensitive skin, it can feel like the whole beauty industry forgot about you. But Tower 28 turned that struggle into their superpower. In this cozy, founder-to-founder chat, Lorraine dives into how Amy Liu built Tower 28 around real skin stories — not perfection. From the “It’s Okay to Be Sensitive” movement to dermatologist-backed formulas and inclusive casting calls, we unpack how...

In this episode of The Skin Edit, we’re getting up close with Rare Beauty — exploring how smart, thoughtful product design and packaging can turn everyday beauty into a brand experience. From inclusive design, accessibility, and sustainability, to storytelling through subtle details, we break down how Rare Beauty’s visuals do more than just look pretty. You’ll hear: ​ How Rare Beauty launched with...

In this premiere episode of The Skin Edit Podcast, I sit down with you (yes, you!) to unpack the rise of Rhode by Hailey Bieber — not just as a celebrity skincare line, but as a storytelling powerhouse. We trace how Rhode launched with a tight product line, leaned into aesthetic consistency, and created a narrative so strong people bought into the brand before ever trying it. You’ll walk away with...