The Simpler Business Podcast with Marissa Roberts

Running a business doesn’t have to feel like a constant uphill battle. When I started aligning my business with my natural energy, strengths, and true self, I found it became so much easier to show up, stay consistent, and actually enjoy the process. When you design your business to fit who you are - not what others expect or what someone else is doing - it becomes easier to show up, stay consiste...

Affiliate marketing is a fantastic way to add an extra income stream to your business without a tonne of effort after the initial set up. Once your affiliate links are ready to go, they work quietly in the background, earning you extra money over time. The beauty of affiliate marketing is its compounding potential - you can add links to your content now, and as your audience and following grows, s...

So many entrepreneurs dream of a business that fuels both financial success and personal fulfilment. But often, the journey gets overshadowed by a constant to-do list and the pressure to be everything at once.  Reaching true profitability - mentally, emotionally, and financially - feels like a BIG goal! But it’s possible to achieve it  - the key lies in building a business that aligns with who you...

Sales can feel nerve-wracking, especially when the idea of not converting the sale feels personal. But your sales numbers aren’t a reflection of your worth or value. They simply show how clearly your audience understands the value you bring, how your product or service can make a positive change, and how effectively you’re reaching the right people. If selling is uncomfortable for you right now, w...

Paid vs. organic marketing - which is better? If you’re looking to grow your audience and attract high quality clients, you’ve likely asked yourself the same thing. Paid advertising seems to promise quick results, but the tech can be confusing, it can eat up your budget fast, and it doesn’t always translate to long-term relationships.  Organic marketing is a great way to build trust and engage you...

I remember what it was like to be tapping away on my laptop at midnight while the rest of my family was asleep, burning myself out with my business, and I never want to go back to that! I like my businesses to run as automated and as smooth as possible, I like a lot of down time, and I like to ENJOY my time on socials, not feel like it’s another big To Do I have to cross off on my list each day. I...

Setting boundaries is one of the most empowering moves you can make as a business owner. Not only do boundaries protect your time, energy, and focus, but they also ensure that you can deliver quality services to your clients without compromising your personal life or well-being. Whether you're a consultant, coach, or freelancer, I have five boundaries I’m going to share with you today that will he...

Black Friday and Cyber Monday are on their way! It’s a great opportunity to make a lot of money in a short time if you’re ready for it. But prepping for it can feel like a huge job, and it can be hard to stand out in a sea of great offers. I like to make the most of Black Friday and Cyber Monday with a couple of simple strategies that boost my income without adding too much workload. Today, I’m sh...

Launching an online program can be an exciting, yet overwhelming process. But what if you could make sales before you even create the full course? That’s where pre-selling comes in. It’s a strategy that allows you to validate your program idea, gauge interest, and generate revenue upfront—all before investing time and effort into building the entire course. There are lots of benefits to pre-sellin...

My guest today can speak from first-hand experience about juggling work and family life, and how tricky that can be! Many of us start our own business because we’re looking for more flexibility, the opportunity to work from home, around the kids and other personal commitments. And while it’s certainly worth it, it’s not easy - especially in the first few years of building your business! The pandem...

If you're a service provider or coach, you know that the first impression you make with your clients is important. A smooth and efficient onboarding process sets the tone for your entire working relationship and can mean the difference between a loyal client and one who feels frustrated or unheard. The onboarding process can be time-consuming, especially if you're doing everything manually. But th...

One of the most powerful things you can do as a business owner is learn from other people’s experience. Not just the How To’s of what they do, but who they are, what they’ve lived through, where they started and what they learnt along their journey to success! You get more of what you focus on, so I like to focus on the amazing positives that are out there. When I hear other people’s business jour...

I’ve been running my own businesses more than 12 years now, juggling them around family responsibilities and all the other life admin, and one of the things that’s always popped up for me is this feeling of being just a little bit behind, like I’m trying to keep up but never quite getting everything done. I don’t think I’m alone there. I’m really only just realising now that there’s not going to b...

As a coach, service provider, or course creator, you've likely poured hours and hours into building and working on your business already. And when you’re passionate about what you do, you’re fine with that! But imagine how great it would be to be able to help more people and make more sales (and more money) while working less hours and having more freedom for the fun parts of life! I love goin...

Today we’re diving deep into a topic that has the power to transform not just your bank account, but your entire life—financial wellness.  When you have a great relationship with money, you can manage your business and your life with more of a sense of control and confidence. Your money works for you, and the peace of mind you get from having your finances well organised as a business owner really...

Hitting $10K months as a service provider sounds fantastic! But how you get to that 10K can have a big impact on your wellbeing, especially when you're already balancing existing client work with personal life tasks like running a household, raising a family, you might already feeling stretched a little too thin. The good news is, with some strategic planning, a little mindset work and a coupl...

Let’s talk launches - do you love them or hate them? Lots of business owners, coaches and course creators approach them with a mix of excitement (potential for great sales) and dread (it’s a ton of work and what if it doesn’t bring in the numbers we’re hoping for?) Launches can feel quite overwhelming because there are typically a lot of moving parts to set up behind the scenes for something that...

Changing your outer world begins with rewiring your inner world and sometimes, that means leaning into temporary discomfort in order to set yourself free. As business owners, entrepreneurs, mothers, as people - I think we’ve all experienced what it’s like to have a goal or vision for your business or your life and feel like you’re working at it 24/7 but not really getting anywhere. You want to mak...

Sarah Walton is back on the show this week and I’m so excited she’s here! Sarah is a business coach and sales expert who’s been featured on The Today Show, speaks at women’s conferences all over the world and has helped hundreds of women start and grow businesses they LOVE. She works with a handful of 1:1 clients, runs The Sales Mastermind and leads her exclusive Abundance Academy for women in bus...

Want to get more done, in less time, with less effort? Me too! I’m big on efficiency for two reasons, I want to deliver a quality service to my customers, and I like a lot of free time. No matter what kind of business owner you are - a coach, a service provider, a course creator - we often find ourselves juggling multiple tasks, feeling pulled in different directions, waking up with a to do list r...

If you’re a business owner, course creator, service provider, or coach who has been in business for at least a couple of years, you’ve probably realised that striking a balance between making great money and working hours that suit you can be a bit of a juggling act.  But it is possible!  I like to work mornings and take the afternoons & evenings off and I like going to the movies on Thursdays...

As small business owners, whether we are content creators, service providers, or coaches we often shy away from actively selling. I don’t want to be pushy, what if they don’t like it, I’m not natural sales person, I don’t know enough about my topic yet, rejection feels personal - any of these sound familiar? I’m too busy, I don’t know what to sell, how to price it, or how to get it in front of peo...

School holidays can be a particularly challenging time for business owners who also have young children. Primary school parents, this episode is for you! Balancing work and family life requires some major time management hacks but it’s so worth it because you’ll be just as efficient without feeling stressed, rushed or chaotic. Here are some of my favourite strategies to help you get everything don...

Running a small business is incredibly rewarding but often comes with a heavy load of responsibilities that can lead to burnout. If you're a small business owner feeling the weight of stress and fatigue, you're not alone. I think we all know what it feels like! I remember almost completely burning out just a few months into running my organising business, and it was a big wake up call for...

When I do my business planning, I want it to be productive and efficient and successful, but I want it to be fun as well! For me, business planning is more than just setting goals , it's also about creating a vision that makes me feel excited, inspired and confident.  Today I thought I’d share with you how I create a simple 6 month plan for my business to make the most of the rest of the year!...