The 'Simple Business' Manifesto

A very quick update for listeners about a forthcoming rebrand and renewed focus for the podast! Let me know what you think of the new direction!

The last part of the popular series, and the sound track of the video of the same name

The soundtrack from the video of the same name

The Sound track from the video of the same name 

In complex sales. its important to teach the customer how to buy, what to buy and how much to pay for it! 

Here are some ideas for sales people looking to get beyond their standard training! We look at why people hate sales people, the consumer buying journey and what to do about those pushy sales people!  This is the audio of a video of the same name on You Tube 

A fantastic chat with ex Chamber of Trade boss and Business Doctor Graham Morgan. Graham gives us the inside track on simple business tips covering everything from your strategic plan to you’re pricing. A must listen

The continuing exploration of why local advertising doesn't work. In this episode I look at a very specific type of adverting, so called direct response advertising. How to do it, and how to make sure it works. 

The second in a series of episodes exploring why we dont get the return on investment we once did from adverting. Including the new digital channels. And hopefully, some good suggestions about what we can do about that. 

Its a question that seems especially pertinent today, and this post is really aimed at local advertisers. Theres a big question around what works in marketing anyway, but this episode focuses on why ads aren't working in general. 

I hear this A LOT! "I don't do the hard sell, I dont like selling, selling makes me uncomfortable"... Sound familiar?  Good news! - You're wrong about selling. You're actually awesome at it. Here's why!  This is the audio track of the video of the same name on my YouTube channel. Please check it out!

Well, not fact really, its my opinion, and based only on my experience in the matter!  Check out my argument and see what you think?

Jonathan and I worked on digital transformation at a regional newspaper business. Here he talks about the reason for the changes, the impact of the changes and the way he lead the teams through the digital transformation.  

A quick interview with Michell Beer of www. Shoutout. Wales about the power of local marketing and PR! Some hints and tips about building your businesses profile from one of the experts.  (Audio recorded in the lobby of Swansea University SOM - Not awesome quality!) 

My chat with Chris Roberts of Cybata. Chris is founder of the GDPR Alliance and has worked in the cyber, IT, and data protection sectors for years.  In this conversation, I challenge him to explain why data protection isn't boring. I think his answers will convince you too. 

The Simple Business Manifesto is a call to simplify your business and your life. In this episode I talk more about what this means to me, and my forthcoming book on the subject.  I also quickly review the excellent 'Book Yourself Solid' by Michael Port. 

I HATE networking! Large crowds of people intimidate me, and if there is a crowd I find it really difficult to concentrate on what the person I'm talking to is saying.  So when i found these great tips on networking from Michael Port in his 'Book Yourself Solid' book, I was super pleased!  This is an audio track of the video of the same name. 

Business plans can be complex and huge! Thats why so many people get someone in to help write one. But if you take a look at the basic principles, you may find you've the confidence to try it yourself!

Find out about the difference between the most basic of human motivations, and the more sophisticated motivations of modern psychology! And why you need to know the difference.  An audio track of the YouTube video 

Audio of a talk given at the Royal Mint on the role of people in the transformation process for the ION leadership programme at Swansea University. 

Everyone know what a budget is right? Well if not, have a listen, I won't tell anyone! An audio file of the Youtube video 

One of the most important documents in the business! But what is it?  An audio track taken from the Youtube video 

All entrepreneurs have the same problem. They ARE their business. And if they fall over, the business can fall with them.  This is an audio track of the Youtube video of the same name. 

Are there any drawbacks to the whole online personal brand? This episode thinks so! This is the audio of a Youtube video of the same name 

Get yourself in the right frame of mind to handle that all important client meeting.  This is the audio track of my YouTube video of the same name