The Shopify Growth Show

You've heard all seven laws. Here's how to find the one that will actually move your business. I'm taking on 10 companies to personally work with — we'll go through your business across all seven laws, grade where it's strong and where it's leaking, and pinpoint the single highest-leverage law you should focus on right now.  Because that's where exponential growth usually hides. If you're one of t...

If the business only grows when you push and stops when you stop, you haven't found real leverage yet. Law 7 is the unlock: multiplying through systems, teams, and assets instead of yourself. This is how seven figures becomes eight. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer than 5% of businesses...

Early adopters convert easily — which is exactly why founders get blindsided when mainstream traffic plateaus. Law 6 is removing every friction point between visitor and buyer so you convert at scale, not just with your fans. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer than 5% of businesses ever c...

If your growth dies the moment you stop paying for ads, you're renting your audience, not owning it. Law 5 is about building compounding traffic — the kind that creates more traffic — and shifting from rented attention to owned reach. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer than 5% of business...

You don't have to be better than your competitors — you have to be impossible to forget. Law 4 is how to escape the sea of sameness, stop competing on price, and become the brand people actually remember. Different beats better. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer than 5% of businesses eve...

Most founders fund growth out of pocket and pray the ads work. The eight-figure move is engineering a cash flywheel that pays for itself on day one. Law 3 breaks down the money model that never runs dry. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer than 5% of businesses ever cross $1M in revenue; l...

A high-margin product that depends on you — your time, your calls, your hands — isn't a scalable business. Law 2 is designing offers that deliver at scale without founder dependency. Here's how to spot the difference before it caps your growth. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer than 5% o...

The best team in the world can't win in a market with headwinds. Law 1 is about choosing terrain with tailwinds — a growing market with budgets that want to spend. Get this wrong and every other law gets harder. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer than 5% of businesses ever cross $1M in re...

The reason businesses stall between $1M and $5M isn't effort — it's leverage. In this intro, Jim lays out the seven laws that decide whether a company scales or stalls, and how to find the one you're breaking right now. Start here before anything else. About the book: The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.  Fewer t...

Imagine launching a brand and making a million in sales in just a week. In today’s episode, you’ll hear from Brian Lockard, who launched a brand that aims to bring nurses shoes that make them feel like the respected professionals they are. Listen to the episode to hear what Brian has to say about founding BALA shoes: why he decided to market to nurses specifically, what it was like to go in on the...

Most brands focus on what works in November. Smart brands plan for what happens in January. In Part 2 of our Black Friday Growth Series, Jim Huffman shares the strategic lens every DTC operator should adopt before running another BFCM campaign. Following up on the tactical BFCM episode, Jim goes deeper — exploring the downstream effects of your Q4 strategy and how to win long-term. He covers what...

Black Friday and Cyber Monday aren’t just about slapping on a discount. In this episode, Jim Huffman breaks down the offer-led strategies and conversion playbooks top DTC brands use to turn Q4 into their most profitable months - without relying on bloated budgets or ad spend. Originally aired as a guest appearance on the Ecwid eCommerce Show, Jim reveals the full GrowthHit playbook for building wi...

What happens when you build an 8-figure business in one of the most taboo industries - without a team, funding, or traditional ad channels? Brian Sloan did exactly that. And in this episode, he reveals the unfiltered story behind his wild entrepreneurial path. Jim sits down with Brian Sloan, founder of AutoBlow, to unpack how he built a global DTC sex toy brand that now generates 8 figures annuall...

What do you do when wholesale feels like success but starts killing your brand? For the founders of Mestiza, it meant rewriting the playbook. In this episode, they share how they survived COVID, pivoted to DTC, and built a multi 7-figure fashion business - while raising kids and refusing VC money. Jim is joined by Luisa Takas and Alessandra Perez-Rubio, the powerhouse duo behind Mestiza - a New Yo...

What if you could turn BBQ ribs into a $250K/month Shopify business? That’s exactly what Andrew Buehler did  and it started with crowdfunding, cold emails, and serious sales hustle. Jim sits down with Andrew Buehler to unpack one of the most unexpected eCommerce growth stories out there how he launched a premium BBQ brand and scaled it to $250K+ per month without outside investors. Andrew shares h...

This episode takes me back to the early days of Neat Apparel, when Claudio and I were just getting started. For those who don’t know, Claudio is my business partner on Neat - our sweat-proof Shopify brand and he has one of the most fascinating backgrounds of anyone I’ve ever worked with. He graduated from Stanford at 20. Climbed to the top of Wall Street. Then pivoted into entrepreneurship—first w...

Would you turn down funding after being featured on Shark Tank? Eric Bandholz did. In this episode, he breaks down how Beardbrand became one of the most iconic DTC companies 0 built on freedom, grit, and a wild Reddit strategy. Jim talks with Eric Bandholz, founder of Beardbrand, about the raw, real story of building a DTC cult brand from scratch. Eric shares how he turned a niche grooming obsessi...

What if you could build a $25M+ business without raising a single dime? Jesse Pujji has done it - multiple times. From bootstrapping his first agency to launching Gateway X and scaling productized services in the DTC world, Jesse has a blueprint for founders who want to build big without giving away equity. In this episode, he shares how you can do the same.   In this episode, Jim sits down with J...

They didn’t just launch a wine brand - they created a whole new category. In this episode, Kendra Kawala shares how Maker Wines went from cold outreach to category leader. Jim talks with Kendra Kawala, co-founder of Maker Wines, about how she turned B2B sales grit into DTC scale. From walking into wine shops cold to managing complex supply chains with 15 wineries, Kendra reveals the realities of l...

It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business. Jim sits down with Ryan Rock to tell the unconventional story behind Fatboy - a brand that started as a laugh between friends and ended up hitting six figures. From pop-up marketing to micro-infl...

What would make someone spend a small fortune on the domain Couch.com? In this episode, Alex Back reveals the real reasons  and how it helped him build and sell a 7-figure business. Jim sits down with Alex Back, founder of Couch.com and Apt2b, to unpack the journey of bootstrapping an eCommerce brand and exiting with impact. From domain strategy to traffic growth and earnouts, this is a masterclas...

Most brands start online. Robert Nelson did the opposite and it changed everything. He used real-world feedback, military discipline, and pop-up precision to launch a thriving DTC brand. In this episode, Robert Nelson of Just Mystic shares the unconventional path his brand took to gain traction - starting offline with brick-and-mortar and pop-up activations before ever building a Shopify store. Wi...

We bought a DTC brand. Now we’re putting it through the GrowthHit wringer. This is the actual strategy we’re using to scale Neat Apparel — and yes, we’re sharing everything. In this solo episode, Jim Huffman shares the full behind-the-scenes growth plan for Neat Apparel — a sweat-proof clothing brand recently acquired by GrowthHit. You’ll hear the exact tactics he’s using to revamp the site, incre...

Most founders talk about comfort. Aman engineered it. His Shopify brand took a pain point, added performance tech, and scaled to 8-figures. Aman Advani didn’t plan on launching a DTC fashion brand. But after hating his own suits while working in consulting, he co-founded Ministry of Supply - a menswear company built around comfort, performance, and design. In this episode, he breaks down how they...

No outside funding. No celebrity co-signs. Just grit, discipline, and branding. Bear Handlon built Born Primitive from a single product into a 9-figure eCommerce brand. Born Primitive started as a niche apparel side hustle — now it’s one of the fastest-growing DTC brands in the fitness space. In this episode, founder Bear Handlon shares how he scaled without a dime of VC money, built an operationa...