The Shift Spotlight!

Get ready for an enlightening episode of The Shift Spotlight! Host, Winter Baserva, delves into a captivating conversation with Ken Paskins , the dynamic CEO of GCE Strategic Consulting. Ken's transition from the corporate world to entrepreneurship is nothing short of inspiring, and his dedication to supporting CEOs and business owners shines through in every word. Armed with over a decade of expe...

Your host, Winter Baserva, talks with the Founder and CEO of Authentically American, Dean Wegner. Dean's journey is as remarkable as the man himself. After graduating from West Point in 1993, he chose aviation and learned to fly helicopters. His military career also included a stint at the Army Special Forces Ranger School, an experience he later found invaluable when leading a startup. Six years...

In this episode of The Shift Spotlight, host Winter interviews Victoria Kennedy, CEO of Victorious PR. Victoria shares her unique journey from convent to entrepreneurship, revealing her company's impressive $2.3 million annual revenue. She discusses the importance of personal branding, authenticity, and mentorship in business success. Victoria also highlights the challenges of rapid growth, includ...

Winter engages in a vibrant conversation with Todd Krause, the mastermind and owner behind The Cleaning Authority, Fisher’s location. Get ready for an inviting journey through Todd’s entrepreneurial story, filled with unexpected twists, turns, and valuable insights that'll leave you inspired. From Todd's innovative strategies for building a culture of empowerment to his savvy financial maneuvers,...

In this podcast episode, Winter Baserva interviews Ruby Powers, CEO of Powers Law Group. Ruby shares insights into her journey as an immigration attorney, drawing from her diverse background and experiences living in six countries. She discusses the complexities of government policies on her industry and the need for business owners to adapt to changing landscapes. She also dives into how to lever...

In this podcast episode, Winter Baserva interviews Rick West, CEO of Field Agent. Rick shares insights into his entrepreneurial journey, emphasizing the importance of relationships and seizing opportunities. He discusses Field Agent's innovative approach to data collection, highlighting their ability to provide real-time data at scale. Rick also shares valuable lessons learned, such as the power o...

In this podcast episode, your host, Winter, interviews the CEO and COO of Stafi, Raquel Gomes & Demetrio Rico. Stafi is transforming the way businesses handle staffing needs, particularly in the realm of remote work. Raquel and Demetrio dive into the unique challenges business owners face when it comes to hiring and managing talent, and how Stafi's innovative approach addresses these pain poin...

In this podcast episode, your host, Winter, interviews the CEO of Jetset World Travel, Lindsey Epperly. Lindsey shares her journey from accidental entry into the travel industry to becoming a pioneering force in modern travel agency practices. Discover how Jet Set World Travel revolutionizes the travel agency model, focusing on personalized, relationship-driven experiences rather than transactiona...

In this podcast episode, your host, Winter, interviews the CEO of Loyalty Brands John Hewitt. With decades of experience in building successful franchise systems, John shares his insights into the world of franchising, business ownership, and scaling for success. From his early days in the World Series of Poker to founding multiple top franchise brands, John discusses the challenges and triumphs o...

In this podcast episode, your host, Winter, interviews the CEO of Three Doors, Jim Manning. Jim shares his journey from humble beginnings to founding five successful companies in the real estate sector. With over 3,500 deals under his belt, Jim provides invaluable insights into the ever-changing landscape of real estate investment. In this candid conversation, Jim reflects on his experiences, incl...

In this podcast episode, your host, Winter Baserva, interviews the Founder and Co-Owner of Royal Restrooms, David Sauers. David outlined his role in Royal Restrooms. His day-to-day responsibilities are diverse, ranging from selling franchises and handling administrative tasks to innovating new trailer designs. The goal? To ensure that Royal Restrooms remains a leader in the luxury portable restroo...

In this podcast episode, your host, Winter Baserva, interviews the President and CEO of Lockers Unlimited, John McLaughlin. John's journey began in the most humble of settings – his family's dining room. Fresh out of college, he was skeptical about joining his father's fledgling business. With the high failure rate of small businesses looming over his head, John agreed to a two-year stint to learn...

In this podcast episode, your host, Winter Baserva, interviews the Chairman and Investor of WorkBetterNow, Rob Levin. Rob's journey from promoting concerts for legendary artists to revolutionizing the way small and mid-sized businesses hire talent is nothing short of inspiring. In this blog post, I'll share the insights and stories from our conversation, offering a glimpse into the mind of a true...

In this podcast episode, your host, Winter Baserva, interviews the Managing Director of Konverge Digital Solutions, Sonia Couto. Eighteen years ago, Sonia embarked on a career that would see her rise to the helm of Konverge, a company that would not only survive a significant shift but thrive as a global player in the SaaS product space. As a founder of two successful products under Konverge, Soni...

In this podcast episode, host Winter Baserva interviews the President of ShopX, Eric McHugh. ShopX stands at the forefront of web3 e-commerce, offering a suite of products designed to help brands interact within the web3 space and reap various benefits. Their flagship product, Reserve X, is an NFT-powered loyalty program that provides exclusive advantages to both brands and their customers. Since...

In this podcast episode, host Winter Baserva interviews the Co-Founder and CMO of Peel, Ben Hindman. One of the key takeaways from the conversation with Ben was the significance of fun in the workplace. Ben's approach to work is refreshingly simple yet profound: if he's having fun, he's on the right track. This philosophy serves as a barometer for his professional activities. When the fun seeps aw...

In this podcast episode, host Winter Baserva interviews the Founder and CEO of AdaptAbilities, Michelle Hordal. AdaptAbilities is a beacon of hope for families with children who have diverse abilities or special needs. Michelle, a former teacher, was moved by the struggles and frustrations of families with children with disabilities. This led her to establish AdaptAbilities, with its main service...

In this podcast episode, host Winter Baserva interviews the Founding Partner of Gearhart Law, Richard Gearhart. Richard explained that his job involves protecting people's ideas, including inventions, company brands, and creative works, through patents, trademarks, and copyrights. Richard clarified a common misconception about the use of the copyright symbol. He explained that a creative work auto...

In this podcast episode, host Winter Baserva interviews the CEO of Triangle ABA, Amber Nelms. Amber revealed that she lived in India for five years and is passionate about fitness and mindset training. As a behavior analyst, Amber incorporates the science of behavior into her work. She believes in the power of training the mind and visualizing the person one wants to become. Amber's unique perspec...

In this podcast episode, host Winter Baserva interviews Leigh Feldman, the CEO of Bishop's Cuts in Color. Bishop's Cuts in Color is a franchise organization that helps owners bring the Bishop's brand to their markets. Founded in 2001, the company's mission is to provide salon-level services at appropriate pricing, creating a safe and welcoming space for all types of people. What sets them apart is...

In this podcast episode, host Winter Baserva interviews Colin Sanburg, the founder of FinElevate, a company that provides financial strategies for entrepreneurs. Colin, a multi-business owner with an executive MBA, shares his journey of entrepreneurship, emphasizing the importance of financial focus. He discusses the growth of his first business, his goals for FinElevate, and the challenges he fac...

In this episode of The Shift Spotlight, host Winter interviews Victoria Kennedy, CEO of Victorious PR. Victoria shares her unique journey from convent to entrepreneurship, revealing her company's impressive $2.3 million annual revenue. She discusses the importance of personal branding, authenticity, and mentorship in business success. Victoria also highlights the challenges of rapid growth, includ...

Your host, Winter Baserva, talks with the Founder and CEO of Rent To Retirement, Zach Lemaster. Zach is the brains behind Rent to Retirement, a company that has carved a niche for itself in the real estate investing landscape. They identify promising real estate markets across the country, build local teams, and offer package deals to investors who prefer a hands-off approach. From building or ren...

Your host, Winter Baserva, talks with the CEO of OnBoard Legal, Richard Brock. Richard's venture, OnBoard Legal, is an executive search firm and consulting company for the legal industry. They work with law firms and corporate legal departments across the country, helping them add talent to their firms, providing strategic consulting, and facilitating mergers and acquisitions. One of the common pr...

In this podcast episode, Winter interviews Carlos Frank Rodriguez, the CEO of Parachute Group Echo. They discuss Carlos' military background and its influence on his business, which aims to empower small businesses and rural communities through technology. Carlos shares his experiences with ADHD and PTSD, and how understanding his neurodivergence has helped him navigate life's challenges. He also...