The Sales Spark

In this episode, sales extraordinaire and mental health advocate Brad Ton joins Jason Barnaby to discuss the power of authenticity and grit. Brad shares how human connection and "showing up as your messy self" are the ultimate differentiators in an AI-driven world. Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact🔥 KEY POINTS🔥 The Underdog Mindset: How...

In this solo episode of Sales Spark, Jason Barnaby cuts through the noise with a quick and dirty challenge for sales leaders. It’s easy to blame a team for missed targets, but Jason argues that the breakdown usually starts with a lack of individual insight. If you’re tired of hiring "smart, successful people" who aren't delivering, it’s time to take an honest inventory of your people...

In this solo episode, host Jason Barnaby dives into a powerful framework for starting 2026 with intention: Word In and Word Out. Jason explains why the thinking that got you here won't get you there, and shares his personal journey of choosing "Expanding" over "Shrinking" for the year ahead. Schedule a FREE Discovery Call with Jason: https://www.firestartersinc.net/contact...

In this episode of the SalesSpark Podcast, Jason Barnaby sits down with Lindsay Tjepkema, a marketing powerhouse. Lindsay pulls back the curtain on the "founder gauntlet," sharing her journey from launching a B2B podcast in 2017 to navigating the highs and lows of scaling a tech startup. Together, they dive into the essential role of human connection in a world increasingly dominated by...

In this episode, startup founder Simon Ooley joins Jason Barnaby to unpack what it really takes to build resilience and empathy in sales. From dialing 100 calls a day to launching a Y Combinator startup, Simon shares how staying coachable and asking for feedback fueled his growth, and why the unknown might be your greatest strength. Schedule a FREE Discovery Call with Jason: https://www.firestarte...

In this powerful solo episode, Jason Barnaby delivers an important piece of advice to every presenter: You are the presentation, not the PowerPoint deck .   Jason exposes the insulting, trust-killing habit of reading slides word-for-word and why statistics and facts are instantly forgotten. Learn how to ditch the deck dependency, embrace storytelling, and use the presentation as an enhancement, no...

In this episode, Dave Won opens up about how hidden beliefs silently steer our sales decisions. From almost selling his home to escape anxiety to reframing the word “expensive,” Dave shares how self-awareness transformed his career, and how you can do the same.  Schedule a FREE Discovery Call with Jason:  https://www.firestartersinc.net/contact KEY POINTS: 🔥 How Dave’s panic attacks revealed deep...

In this powerful solo episode, Jason Barnaby breaks down one of the most overlooked superpowers in sales, curiosity. If you’ve ever rushed to pitch before understanding your prospect, this episode will stop you in your tracks. Learn how to reflectively listen, get comfortable with silence, and build the kind of trust that closes deals naturally, no manipulation required. Schedule a FREE Discovery...

In this game-changing episode, Jason Barnaby sits down with fractional sales leader Evan Triggs to explore the journey from elite athlete to sales leadership expert. This isn't just another sales conversation - it's a masterclass in leveraging relationships, building scalable systems, and the mindset shifts required to go from individual contributor to executive leader. Schedule a FREE Dis...

In this fired-up episode, fractional sales leader Jason Barnaby exposes the two most toxic behaviors destroying sales relationships: LinkedIn pitch slapping and the dreaded "show up and throw up" sales approach. This isn't just another sales training video; it's a passionate wake-up call for anyone guilty of these relationship-killing tactics, plus the proven strategies that actu...

In this deeply personal episode, Jennifer Chapman shares her incredible sales journey from crushing it in the beer and wine industry to rebuilding her career after a major stroke at 34. This isn't just another sales success story - it's a raw conversation about vulnerability, resilience, and how authentic relationships drive real sales results. Schedule a FREE Discovery Call with Jason: https://ww...

In this powerful episode, Jason Barnaby introduces his groundbreaking concept of "What If Abouts" - the limiting beliefs that kill your sales success within 45 seconds. This isn't just another mindset episode; it's a raw, honest look at the mental fire extinguishers that keep us stuck and afraid, and exactly how to overcome them. Schedule a FREE Discovery Call with Jason: https:/...

What does it take to make 75 cold calls a day for 90 days straight before getting your first sale? Sales coach Ashley Beck Cuellar lived it and turned that grit into a $49 million career. In this episode, Ashley shares her incredible journey from brutal cold calling in 2007 to building Sales Spark Coaching and growing her LinkedIn following by 10,000+ in just 18 months. KEY POINTS: How to survive...

In this episode, Jason shares his deeply personal story of receiving foreclosure papers while battling undiagnosed depression for over two years. This raw, honest conversation breaks down the stigma around mental health in leadership and provides hope for anyone struggling in silence. WHAT YOU'LL LEARN: How depression can silently destroy a leader's effectiveness for years The warning sign...

In this power-packed inaugural episode, Jason Barnaby welcomes 19-year sales veteran and NFL referee Bryan Neale for a conversation that will fundamentally shift how you think about sales success. WHAT YOU'LL LEARN: The 75-25 rule that reveals the true value of your expertise Why building internal foundation beats learning external tactics The A.I.D. Framework for unshakeable sales performance...

Welcome to Sales Spark Podcast! Host Jason Barnaby shares his sales journey from childhood newspaper carrier to VP of Sales, revealing the foundation of "actionable inspiration" that will transform your sales approach. WHAT YOU'LL LEARN: The power of reframing sales conversations to focus on helping others. Why listening skills are the #1 area where salespeople fail. How to develop &...