The Relay

AI is everywhere—but very few law firm owners have actually rebuilt their business around it. In this episode of The Relay , Gabriel Stiritz sits down with Jacob Malherbe, founder of Mass Tort Ad Agency and one of the earliest pioneers of Facebook advertising for plaintiff law firms, to explore what happens when AI moves beyond experimentation and becomes part of your daily operations. After reduc...

What happens when a trial lawyer gets so frustrated with a broken legal process that he decides to rebuild it from scratch? In this episode of The Relay , Gabriel Stiritz sits down with Eric Voogt, founder of Proof and former trial lawyer, to discuss how technology is reshaping legal services, why operational efficiency matters more than ever, and what the future of law firms may look like in an e...

What can a personal injury law firm learn from DoorDash? More than you might think. In this episode of The Relay , Gabriel Stiritz sits down with Viraj Bindra, Founder and CEO of Finch Legal and former DoorDash product leader, to explore how lessons from one of the fastest-growing technology companies in the world are reshaping law firm operations. Before launching Finch, Viraj spent nearly a deca...

Private equity may be dominating the legal conversation right now but another major shift is happening underneath the surface of law firm operations: AI is becoming directly integrated into the tools firms already use every day. In this episode of The Relay , Gabriel Stiritz sits down with Tyler Stillwell, founder of Banjaxed Solutions, to break down Anthropic’s launch of Claude for Legal, legal A...

Private equity is rapidly changing the personal injury landscape — but what do these deals actually look like behind the scenes? In this episode of The Relay , Gabriel Stiritz sits down with Chad Dudley, partner at Dudley DeBosier Injury Lawyers, to break down one of the first major MSO deals in the space. Chad shares how his firm partnered with Uplift Investors to form Orion Legal MSO, and what l...

In this conversation, Gabriel Stiritz and Justin McCallon discuss the evolving landscape of AI in the legal sector, particularly focusing on litigation workflows. They explore the divide between firms effectively leveraging AI tools and those hesitant due to concerns like hallucinations. Justin shares insights on StrongSuit AI's approach to creating a comprehensive toolkit for litigation, emphasiz...

In this conversation, Gabriel Stiritz and Tom Lenfestey discuss the evolving landscape of law firm transactions, particularly in the personal injury sector. They explore the impact of private equity on law firms, the emergence of Managed Service Organizations (MSOs), and the challenges faced by sellers in understanding their firm's value. The discussion also highlights the importance of strategic...

In this episode, Gabriel Stiritz (CEO, Lexamica) and Glen Lerner (Founder and Partner, Lerner and Rowe) explore rapid changes in the legal business landscape due to AI and market dynamics. The conversation highlights the importance of adaptation in order to thrive in this evolving environment, including the increasingly vital role of referrals as a key part of a sustainable business strategy. Gabr...

In this episode of The Relay, host Gabriel Stiritz interviews Nate Skinner, Chief Marketing Officer at 8am (formerly AffiniPay), about the recent rebranding of the company and its implications for law firms and the legal technology industry. They discuss the importance of a unified brand, the value of brand equity, and the long-term impact of brand investment. Nate shares insights on how to build...

In this conversation, Gabriel Stiritz interviews Ethan Hilton, founder of Caseflood.ai, discussing the transformative impact of AI on the legal industry, particularly in the intake process for personal injury law firms. They explore the current state of voice AI technology, its capabilities, challenges in adoption, and the future of AI in legal decision-making. The discussion highlights the need f...

In this episode of The Relay, host Gabriel Stiritz speaks with Zach Posner, co-founder and managing partner of The LegalTech Fund, about the current trends in legal technology, the impact of AI on the legal industry, and the future of law firms. They discuss the importance of evaluating legal technologies for long-term value, the rise of voice AI in legal intake, and the changing landscape of lega...

In this episode of The Relay, host Gabriel Stiritz interviews Ken Levinson, a leading personal injury attorney, about the importance of building authentic relationships in the legal field. Levinson shares insights on how intimate dinners can foster meaningful connections among lawyers, emphasizing the value of face-to-face interactions over traditional marketing methods. The conversation highlight...

In this episode of The Relay, host Gabriel Stiritz speaks with John Nachazel, COO of Mike Morse Law Firm, about the evolving landscape of personal injury law firms. They discuss the challenges of rising operational costs, the importance of branding versus paid advertising, and the impact of AI on legal operations. John shares insights on how law firms can navigate these changes, emphasizing the ne...

In this episode of The Relay, host Gabriel Stiritz speaks with Ben Glass, a seasoned personal injury lawyer, about the evolving landscape of the legal industry. They discuss the impact of private equity, the importance of customer experience, and strategies for independent law firms to thrive amidst competition from larger firms. Ben shares insights on building local connections, leveraging person...

Chris Keller, of Keller Swan Injury Attorneys, shares with Gabriel how his firm is using conversational AI to solve intake challenges, reduce missed calls, and scale efficiently—highlighting real results, compliance strategies, and the future of AI-driven legal operations.

In this episode, Gabriel Stiritz and Tim McKey discuss the essential Key Performance Indicators (KPIs) that every personal injury law firm owner should understand. They delve into the critical metrics that determine the financial health of a law firm, including expense categories, attorney compensation, marketing costs, and profit margins. The conversation emphasizes the importance of knowing thes...

In this episode, Gabriel Stiritz interviews Tim McKey about sustainable growth strategies for law firms. They discuss the importance of understanding financial metrics, the four key strategies for growth, common mistakes law firms make, and how to identify operational cracks that hinder growth. Tim emphasizes the need for effective systems and processes to handle cases efficiently and increase cas...

In this episode of The Relay, host Gabriel Stiritz speaks with Michael Mann, lead strategist at Scale Marketing, about the transition from passive to active marketing in the legal sector. They discuss the importance of leveraging data for optimization, measuring growth, and the need for a holistic view of marketing strategies. Mann emphasizes the significance of understanding client demographics a...

In this conversation, Gabriel Stiritz provides an in-depth overview of the operations of personal injury law firms, focusing on the client journey from initial contact through to case resolution. He discusses the importance of understanding the operational flow, the client intake process, medical management, and the negotiation with insurance companies. The conversation highlights the evolving lan...

In this episode, Gabriel Stiritz interviews Mathew Kerbis, founder of the Subscription Attorney, discussing the innovative subscription billing model for legal services. They explore the benefits of this model, including predictable revenue, efficiency, and improved client relationships. Mathew shares insights on the challenges faced by lawyers in adopting this model and the potential of AI to enh...

In this conversation, Gabriel Stiritz and Matt McClellan discuss the evolving landscape of legal technology and the changing expectations of consumers in the legal field. They explore the importance of effective communication, client education, and the integration of video content to enhance client experience. The discussion highlights the need for law firms to adapt to modern consumer behaviors a...

In this episode, Gabriel Stiritz discusses the upcoming FCC one-to-one consent rules that will significantly impact how personal injury law firms manage marketing and client communication. The conversation covers the implications of these rules, the necessary technology updates, and best practices for compliance to ensure a smooth transition by the January 2025 deadline.

In this episode of The Relay, host Gabriel Stiritz interviews Seth Price, founder of Price Benowitz and BluShark Digital Marketing. They discuss the importance of networking, the value of showing up at conferences, and how to balance business responsibilities with relationship building. Seth shares his experiences in leveraging interpersonal connections for business growth and the role of curiosit...

In this episode, Gabriel Stiritz and Mathew Kerbis discuss the transformative impact of AI on the legal profession, particularly for personal injury law firms. They explore various AI tools, including Paxton, and their ability to enhance efficiency and productivity. The conversation also delves into the future of agentic AI, which promises to automate tasks and reduce workloads for lawyers. Key ta...