The Real Concrete Coating Talk Pod

Welcome to yet another enlightening installment of the Real Concrete Coating Talk Podcast! Join your host Rudy Hettrick, the creator of Floor Coating Marketers, as we delve deeply into the transformative potential of Virtual Assistants in the concrete coating industry with Angela Schroeder, the pioneering founder of Unique Genius Virtual Assistants. In this episode, Angela unfolds her extensive en...

Welcome to the Real Concrete Coating Talk Podcast! Our special guest, Chuck Thokey, will explore the world of sales strategies for concrete coating projects. He brings decades of experience in high-performance sales training, making him a giant in the home improvement industry. Chuck's journey from owning a floor coating business to coaching thousands of organizations across North America give...

Join us on the latest episode of Real Concrete Coating TalkPod, where we delve into the fascinating entrepreneurial journey of Josh Latimer, a speaker whose story resonates with many in the business world. With insights from his mentor, Latimer’s narrative inspires all entrepreneurs and emphasizes the unity within our community. Latimer enlightens listeners on diverse marketing perspectives throug...

Join us on the latest episode of Real Concrete Coating Talk Pod as we delve into the inspiring journey of Matt Budahn, the visionary owner of Bay Custom. In this captivating episode, Budahn shares his remarkable transition from a 16-year career in an entirely different field to becoming a pioneering force in the concrete coating industry. Throughout the episode, Budahn unveils the five pillars und...

In this episode of "The Real Concrete Coating TalkPod," our host, Rudy Hettrick, warmly welcomes the esteemed Tanner Mullen, a leading figure in the concrete coating industry. Tanner shares insightful experiences that have been buzzing across online forums, capturing Rudy's keen interest in exploring the wealth of information Tanner brings to the table. Rudy spotlights Tanner's r...

Join us in this episode of "The Real Concrete Coating TalkPod" as the host welcomes a special guest, an owner-operator in the trades industry, who shares a compelling entrepreneurial journey inspired by his father's window cleaning business. Overcoming challenges and taking responsibility for his family, the guest started with a $60,000/year business he took over from his dad and gre...

In this episode, we are joined by a highly esteemed guest, renowned in the digital marketing space and known for his expertise in the service industry. Our guest has made significant contributions in helping business owners gain a better understanding of SEO and holding their agencies accountable. Our guest, Dennis, brings a unique perspective to the conversation as a search engine engineer with a...

We already know there’s been a huge uptick in spammers and scammers over the past five years. I have noticed even more within the past two years. While this has been happening for decades, techies, hackers, spammers, and scammers who like to fool people into giving them money by using A2P technology (app to consumer calls and texts - think VOIP) has ruined it for the rest of us.  Now the carriers...

If you're struggling with low close rates and/or people not answering the phone... It could be that your competitors are taking the business faster than you can get to them. It could be that the prospects are getting more quotes before you even made the on-site appointment. It could be that you have to discount your services to compete. If this sound familiar then listen to this episode. I wil...

From living on the streets to owning 2 service businesses with combined revenue of $1m/yr in less than 4 years, Ryan Murphy and I discuss strategies around branding and answering the phone and how important presentation is.   Ryan launched his coating business only 6 mths ago and is already at $300k for the year. Listen to Ryan's story for inspiration. You can also check out his coating busin...

Wondering how to 10X your revenue just like Denver Metro Sealing within a year?  Join our private Facebook group exclusively for concrete coating contractors, where you can steal all the marketing strategies your competitors are using. https://www.facebook.com/groups/concrete.coating.marketing

In this client interview, you will hear German Ortega, owner of Proline Coatings, share how he went from $5k a month to $30k a month with us (Floor Coating Marketers) in 6 months! German has been with us for about 8 months now and it has always been a pleasure working with him! For more updates on marketing content for concrete coating contractors, subscribe to our channel.    Join our p...

In this Podcast: Concrete Coating Sales Call Audit Series - Episode # 4, you're going to hear me go through one of the close-to-perfection sales calls by one of my clients. You want to engage the lead and get them excited about what you have to offer, but you don't want to come across as pushy or sales-y. Most of the time, leads are approached in one of two ways: by being sold to or by being asked...

In this Podcast: Concrete Coating Sales Call Audit Series - Episode # 3, you're going to hear me give a live demonstration of what not to do, ever, if you own a concrete coating business! Letting your calls go to voicemail is like setting yourself up for failure because guess what, the customer is not going to wait around for you to call back, they will move on to your competitors.  All your...

In my latest episode of The Sales Call Audit Series, I talk about taking control of the SALE. This podcast is a perfect example of a call where you're not in control of the SALE. When your customers do all the probing and you are just responding for the sake of responding, know that the ball is not in your court. The key to solving a customer's problem is listening. It may seem like the best way o...

In my latest podcast series The Sales Call Audit Series , I will share with concrete coating businesses: how to handle sales objections. I listen to my clients' sales calls to ensure they're running smoothly and that my clients understand WHAT their leads are trying to tell them. In this first episode, I have targeted how you can turn those sales objections into closed deals - so you can finally s...

I had the pleasure of talking with Trevor during our monthly kick-off meeting, where we go over results for the month.  We ended up having a great discussion about mindset and the fears many concrete coating contractors, or any service business owner, have when it comes to growing their business and reinvesting money to grow it.  You can't grow your business unless you're willing to sacr...

- How to get ranked for your most profitable concrete coating keywords? Hint: You need to think beyond just "concrete coating."  - How to build authority so that the pages on your website rank  - How to create relevant links that will move the needle in the Google search listings  - Why having duplicate content on your city pages could be killing your rankings How to communicate you...

If you're running a website, it's essential to make sure you're doing everything you can to optimize it for conversions.  Learn how to optimize your website for maximum conversions! In this video, you'll learn the basics of conversion optimization, including how to test and measure your results. You'll also learn some tips for improving your website's design and usability. Join our private Fa...

It's important to have an online presence, especially when it comes to people who are looking for the best concrete coating contractors in town. If you want more customers and higher sales this year, you need Google Reviews! Watch to know how one of our star clients Kevin Trout grew his Home Services business more than 45% a year by getting more positive reviews and maximizing his sales.   If...

In this episode of the Real Concrete Coating Talk Pod, we talk about commoditization and how it can affect your concrete coating business. You don’t want to miss this episode! Keep listening!  Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

Are you ready to take 2022 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space?   On this live training, we'll be unpacking "Your 2022 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your Concrete C...

In this episode of Real Concrete Coating Talk Pod, Laurah-Lee talks about how a calm mind and a healthy body can be more productive for business owners. Laurah-Lee Christie is a professional Yoga/meditation teacher. She helps people keep their minds and bodies calm so they can pursue their business and tackle their daily life challenges, so stick around find out how she helps other people bring ca...

In this episode of Real Concrete Talk Pod, Prince Turner talks about the benefits of fitness for a healthy mind and healthy body and how this can help you stay focused on your goals. Prince Turner is a professional fitness trainer on the Kickoff app. He helps people be the best version of themselves by constantly guiding them, checking up on them, holding people accountable, and helping you follow...

In this episode of the Real Concrete Coating Talk Pod, David Moerman talks about business fundamentals, specifically KPIs or Key Performance Indicators for your service business or concrete coating business. David is the owner of Revive Washing and has built a team that operates at full efficiency, to the point where he’s been able to spend more time on other parts of his life that matter - helpin...