The Program Design Podcast

Do you choose a word for your year? I really wanted to share this episode with you in December 2025, but it wasn't quite ready yet. I was very much in the doing doing doing (which definitely relates to the word I'm choosing this year!)... I needed the time to pause and reflect over the break to refresh and get really clear on where I'm going this year- and I know it was exactly what...

One of the main challenges I hear from coaches who have launched programs before: Their past mentors have recommended they build it as they go... but it doesn't feel professional... And is a major cause of stress. It does not have to be that way! And it doesn't mean preparing your entire program in advance either. In this episode, you'll hear:  Why building as you go can stress you...

It can be so tempting to move onto the next thing in your business- Especially when it doesn't feel like it's "working". The next launch, the next strategy, the next shift. But I know for me, when I actually take the time to look back, that's when I know what to focus on for the next year... and what to stop repeating. In this episode, you'll hear: The identity shift...

In last week's episode, Part 1 of Delivery Systems, we looked at delivery systems for your 1:1 work to save you time each week- (Because one of the challenges to creating a more scalable offer is actually having the time to create it when you're already maxed out at 1:1's!) In Part 2, we're diving into Group Program Delivery Systems - how to think about systems so that your pro...

Here's the challenge of creating a more leveraged offer so that you can spend less time in 1:1 work: There's a lag time. There's a creation period- where you're likely balancing your 1:1 clients with designing and launching your new group program. We often have to do more upfront work to have it pay off later, even if you're not fully creating your program before you launc...

Introducing... The Program Design Podcast! After 69 episodes of Align and Inspire, I was ready to evolve the name- but it's so much more than that. If you're a coach or mentor who has been feeling stuck between two niches, overthinking, or wondering if it's time to pivot, this episode is absolutely for you. In this episode, you'll hear: Why I decided to change the name of the p...

Ever feel like you're "playing" business? Like you're working on your laptop, but there's a part of you that feels like you're kidding yourself? Or like it's really more of a hobby... and not a "real" business? If you're in that place - I get it. It's not like you have a brick and mortar that you're driving to, physically unlocking and th...

A big hurdle for some when you create a group coaching program? Tech. Even if you are reasonably "techy" the sheer amount of options for your group program can be time consuming to look through... But if you're telling yourself you're "bad at tech" (because yes, it's a belief, not a fact!) it can feel like a massive block. In this episode, you'll hear: What...

In this podcast, you've likely heard me use the terms group program, pilot (or beta) program, and signature program...  So what's the difference? And which one is right for you? In this quick episode, you'll hear: The difference between a group program, a pilot program and a signature program... and even an online course How to know which one is right for you What you need to get st...

If you know you want to fill your group coaching program but at the same time, you hate the idea of actually having to sell it... Or worry about coming across as pushy... or salesy... This podcast episode is for you. In this episode I interview Colin Boyd, creator of Sell From Stage Academy and author of the brand new book, One Presentation Away. His strategies can help you whether you're pre...

One of the key ways I'm supporting my clients to design signature programs this year is by co-creating results focused program outlines. My clients love this level of bespoke support and in September, I created 6 program outlines for 6 unique businesses. And you know what I've noticed? Even though they are different businesses, the challenges people faced were similar. Some could see the...

If you're anything like I was, you're focusing a lot of your energy on making more sales in your coaching business. And new sales are obviously... awesome. But I wonder... what if you're overlooking the power of repeat sales as a coach?  Or if you're focusing so much on creating new offers for your same audience... rather than creating offers that naturally flow together? That...

One of the keys you might be overlooking to fill your programs more easily? Renewals! It's so much easier to sell to an existing client rather than a new one- I've read it can even cost 5x more to acquire a new customer than retaining an existing one. Now, I personally don't see it as "acquiring a customer" but when you can include renewals in your program rather than alwa...

One of the keys you might be overlooking to fill your programs more easily? Renewals! It's so much easier to sell to an existing client rather than a new one - I've read it can even cost 5x more to acquire a new customer than retaining an existing one. Now, I personally don't see it as "acquiring a customer" but when you can include renewals in your program rather than alw...

If you've ever felt sure of yourself and your vision one week... And spiralling in self doubt and "maybe I should just go back to a job" energy the next week... Cycle syncing can change the came for you! It comes down to listening to your body and working within a rhythm, rather than pushing through each day. Whether you're new to the idea of cycle syncing in your business or y...

Are you building your business alongside car naps, school pick ups and soccer practices? Me too! I often see business coaches share how helpful it is to have a 2 hour morning routine, or how hard they needed to work to get them the freedom they have in their lives now. That is just not my reality, and if you're reading this, my guess is it isn't yours either! Since I've started, I&a...

If you're listening, you likely want your program content to be really impactful... to really make the difference you usually make when you're coaching one on one or in a group.  And the mistake you might make in doing so...  Is adding too many modules... which can actually take away from your clients getting results.  In this quick episode, you'll hear: Why adding too many modules...

If you've hit a revenue plateau, or you're not making the money you want yet, or maybe you are making money, but it's just not consistent yet... This episode is a must listen!  In this episode I interview Denise Duffield Thomas, author, mindset mentor and has helped over 10,000 people in her signature program, Money Bootcamp. She helps entrepreneurs like you charge premium prices, r...

Why is it that in some programs, people around you can get fantastic results and more sales... while others don't? Now sometimes you might think it's their audience size, or their niche, or that they know that you don't. And yes, that matters! But there's something beyond that. Something that explains why the same person, with the same audience size, the same niche and the same...

In this episode, I'll tackle the question that might be swirling around in your mind: Are you ready to create a Signature Program? If you've been feeling any kind of self doubt, or feeling like it's a "one day" thing, or that a part of you would like to create a program like this (but another finds it incredible daunting!) this episode is for you! You'll hear: The dif...

What no one tells you about teaching on webinars - You still can teach. I do! And it’s still the main way I fill my program. But what you don’t want to do is teach the WRONG things. In this episode, you'll hear: What types of content to avoid teaching in webinars that's likely costing you sales and why  The right kind of teaching content that IS valuable... and also sells your program Ex...

If creating a transformative program is important to you, you might be wondering... How can you tailor to different learning styles? What should you consider to help different styles succeed in your program? If that's you, that's what we're diving into in this week's episode! You'll hear: Why "learning styles" is actually a myth, and if you should consider it Why...

You can have all the right strategies, but if you still have these thoughts running through your mind, you're going to stall your growth. The wild thing is, these thoughts seem so... logical. So rational. But to really succeed in your business, you need to think counter intuitively. Most of us have been raised to work for someone else as an employee. That way of thinking won't set you up...

Know you want to launch your program again... but the the thought of launching again, with all the moving parts... makes your heart race? Or maybe... you know you can help others, but you're afraid you won't be able to actually fill your program? In this week's Case Study episode I interview Lori Wyman, a Signature Program Design member and a successful casting director. Lori runs a...

You've heard it 100 times: "Sell the transformation". And while that can obviously work for some clients (it's a saying for a reason), for others- it can actually create resistance. In this episode, you'll hear... Why your clients don’t all make decisions the way you do- depending on their subconscious money patters How different buyer personalities respond to different ty...