The Program Design Podcast

Episode 100!  Whether you run your own podcast (or substack!) or are thinking about creating one, I'm sharing 10 lessons after 100 podcast episodes that you can apply to your own business too. In this episode, you'll hear: Why setting up a podcast is actually a lot simpler than you think Why creating a system is key to getting it done weekly (and a lot faster than you might think) How to...

I hate to admit it, but for a while in business I regretted becoming a teacher. Not that I disliked teaching (I still enjoy it as a coach!) but I felt stuck .  I had been in business school... Why hadn't I stayed the course? Now "all I could do what help teachers". At least... That was the story I told myself. Not only was it completely untrue, my helping profession background is ac...

If you're anything like me, one challenge you may come up against a lot:  Undercharging. Friends and coaches might often tell you to raise your prices... But it feels uncomfortable. Or unfair. Or exclusive. Or maybe... You feel good about your price point, but you're not at point yet where your program or service is actually profitable. If that's you, you need to hear this episode....

A common challenge that can come up for us when we go from working 1:1 to a more leveraged offer... Is choosing the right idea. Because when we start our businesses, we often think that it's about finding the "right" idea... the right one to be successful, right? But as you continue in business, you've likely noticed you have the opposite problem. It's not about having a g...

I'm gonna be honest... Usually I don't actually want to take that much time off with my kids over the summer. I know. That sounds terrible. But not because I didn't want to spend time with them, but because I had always been at home part time with them in some way before they went to school. And kids under 5 are exhausting! I always wanted at least a little bit of childcare in the s...

If you're like many of my clients, you know you can support people 1:1, and it's the main revenue source in your business... But you're tired of trading time for dollars. The only way you get paid, is if you show up to work.  That can work well up to a point, but if you're listening to this podcast, you likely want to create something more leveraged. More scalable. A program th...

So you're thinking of moving to a group program. Amazing! Actually taking the leap and designing my group program completely changed the trajectory for my business. But if you're a therapist, you likely feel very comfortable in the academic space of learning and then doing . Entrepreneurship often feels like the opposite! After working with dozens of therapists, I've noticed a few t...

Selling to businesses and entrepreneurs is not the same as selling to consumers. It's just not! But so many of us are in programs learning from coaches who have always sold to...  Coaches. Or at least, have always sold to businesses and entrepreneurs.  Selling to a consumer, "B2C" (business to consumer, instead of B2B, business to business), might feel harder, but it doesn't ha...

One recommendation I always make in my programs: Run sales calls. And I have to say... I get a bit of push back on it, and I get it. Sales calls can be time consuming, they can drain you and if you don't love the idea of selling... nerve wracking! I regularly see ads on IG with something along the lines of "how to sell high ticket, without sales calls". But sales calls, especially w...

Have you ever felt like you're running out of time in your day... or that it's hard to balance marketing with delivery... or maybe you're newer in your business and you're wondering how you should really be spending your days at your desk (now that you get to choose how to spend it)? Or maybe... You're curious to see how other people are spending their days as entrepreneur...

One of my biggest pet peeves when it comes to live trainings and events? There's a big emphasis on "speaking on stage". On delivering content. Listening to someone speak can be great, sure, but... It's not exactly transformational. And somehow, people have equated teaching with speaking. Or more specifically... Lecturing. But you know what lecturing produces? Notes. Not results...

One of my biggest pet peeves when it comes to live trainings and events? There's a big emphasis on "speaking on stage". On delivering content. Listening to someone speak can be great, sure, but... It's not exactly transformational. And somehow, people have equated teaching with speaking. Or more specifically... Lecturing. But you know what lecturing produces? Notes. Not results...

One of the main obstacles I hear from coaches who are launching or scaling programs: Fear of visibility - in some shape or form.  If you're just starting, it can feel paralyzing to go from deciding "I'm launching a group program" to actually putting yourself out there and doing it. And quite frankly, people freeze in this phase. I don't want that for you! And it happens ag...

One of the main obstacles I hear from coaches who are launching or scaling programs: Fear of visibility - in some shape or form.  If you're just starting, it can feel paralyzing to go from deciding "I'm launching a group program" to actually putting yourself out there and doing it. And quite frankly, people freeze in this phase. I don't want that for you! And it happens ag...

Have you ever hit the moment where you think... "Maybe I'm just not cut out for this". Maybe you're just "not meant" to be an entrepreneur. Maybe you should just go back and get a job. Maybe it's something that is meant for other people, but not for you. Maybe you're feeling that way right now. I want you to know that this is SO common, and I've absolut...

If you've ever worried about what someone might say about your program price, or about raising your prices... or even felt uncomfortable after actually stating your price (what if it wasn't what they were expecting??)... This podcast episode is for you! In this episode, you'll hear: What this program is and why I decided to invest in it How I discovered a money belief that has been...

One of my favourite ways to connect with your audience? Live experiences. Now I don't necessarily mean in person (though that is fantastic too), but especially experiences where potential clients can get to know you, be in your energy, and interact with you.  It can be a presentation, but in this scenario we're chatting about smaller, less formal events: think workshops or lunch and lear...

I don't have to tell you that in the age of AI, personal connections are more important than ever to fill you group programs. One of my favourite ways to connect with your audience? Live experiences. Now I don't necessarily mean in person (though that is fantastic too), but especially experiences where potential clients can get to know you, be in your energy, and interact with you.  In c...

One of the main challenges I hear from coaches and mentors running online programs: Their revenue isn't consistent each month. Sometimes they have a good month, but other times, there aren't any sales or potential clients coming in... and it's a huge source of stress. I have absolutely been there- but it does not have to be like that (even if you think you're "bad" at...

Often we focus our energies on getting sales, on getting those first clients in the door. But what if you finish your 12 week program... and your clients are asking: "What's next?" First off - what a great problem to have! Should you feel bad that you don't necessarily have anything to offer them? Should you just have them redo the program (but what if it just feels like a repe...

After helping entrepreneurs create signature programs over the last 2 years -  I've noticed a trend. Some coaches actually create and scale their programs... While others don't. The coaches who actually launch the program they set out to create (and then go on to scale it!) don't necessarily have more education than you, more expertise than you... They might not even have as much bu...

If your ideal client isn't a consumer, but is actually an organization, district or school- this is a fantastic episode for you! In this week's Case Study episode, I interview Ali Hively , a previous client, teacher and health coach and founder of Rise Girl: a program that empowers girls (grades 3 and up) with confidence, connection, and healthy habits through evidence-informed programs...

This one is coming off the back of a recent masterclass I ran... When I woke up feeling like - "Should I really still be running my business as usual?" I mean... It seems crazy when people are literally being killed in the street. But I worked through this and landed on my favourite affirmation that has helped me through my most recurring money block. And if you're anything like the...

Have you ever felt like you're running out of time in your day... or that it's hard to balance marketing with delivery... or maybe you're newer in your business and you're wondering how you should really be spending your days at your desk (now that you get to choose how to spend it)? Or maybe... You're curious to see how other people are spending their days as entrepreneur...

Have you ever felt like you're running out of time in your day... or that it's hard to balance marketing with delivery... or maybe you're newer in your business and you're wondering how you should really be spending your days at your desk (now that you get to choose how to spend it)? Or maybe... You're curious to see how other people are spending their days as entrepreneur...