The Performance Marketing Podcast

In this episode, Gaby sits down with Nick and Robin, founders of Seed, to talk about how the agency is run and why it matters to the businesses it works with. They also talk about the transition Seed is going through at the moment, moving to employee owned and how Seed could technically fire them if they wanted to... They cover: How Seed is structured, and why they built it this way What changes w...

Youth unemployment is at 16.4%, its highest in over a decade, and more than a million 16 to 24 year olds in the UK aren't in work, education or training. In this episode, Gaby Rollinson is joined by Celine McKeown, founder of Do What Matters and Meaningful Futures, and Louis Perkins, people lead at Seed, to talk about why career pathways aren't working for young people and what each of the...

One year on: Meta's Andromeda unpacked! Louis, Jess and Gelly mark a year since Andromeda's launch with an honest chat about whether it's lived up to the hype. They separate the model from the myth (an "Andromeda structure" isn't the same thing as Andromeda itself), share what the Liforme test actually showed about Advantage+ versus traditional, and explain why they pulled back around sales period...

Is AI making us stupid? That's the question Nick and Nabil got stuck into on this week's episode of The Performance Marketing Podcast. Cognitive offloading, cognitive surrender, and whether checking your own thinking is becoming a lost habit. 🧠 For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱 Hosted on Acast. See acast.com...

Smart Bidding is changing on 17th August, and not everyone's going to like it. Abbie and Brandon break down what Google's Target CPA and Target ROAS update actually means, why budget limited campaigns are the ones to watch, and what to do before the switch flips. For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱 Hosted on Ac...

Ten years in the making 🔥 We had Charlie Hawker , Managing Director of a4labels.com , in the studio with Lauren to look back on a decade of working together, how it all kicked off, and where the business has grown to today. 🏷️ For more information on us and what we offer as an agency, head to helloseed.co.uk or follow us on socials @SeedBrighton 🌱 Hosted on Acast. See acast.com/privacy for more...

Season 4 of The Performance Marketing Poddy! We've taken a 5 month break to faff around with new equipment, focus on some other projects and regroup, but we're back and we're on the lookout for guests. 💥 Drop us a DM if you want to come into our Brighton studio for a chat 🎙️🌱 Nick & Robin kicked off the first ep 💚 Hosted on Acast. See acast.com/privacy for more information.

In our final episode of 2025, Seed gathered around the Christmas tree with mince pies, mulled wine, and one by one dropped the questions they’ve always wanted to ask Nick and Robin into a jar. They get their office icks off their chests, discuss Chelsea boots and Sambas a few times, and confess the haircuts they've always wanted to have but never dared. We're signing off for 2025, see you next yea...

In this episode, we sit down with Beth and Vic to unpack how they drove 42% more bookings for Giggling Squid, the UK Thai restaurant chain. They talk through the unglamorous but essential groundwork, the hyper-local strategy that saw Beth managing 120 different ad groups, and why infrastructure matters just as much as strategy. If you're interested in what actually drives results in paid social (r...

What’s it really like to do a digital marketing apprenticeship, and how different is the experience in-house vs at an agency? In this episode of The Performance Marketing Podcast, Anna and Scarlet sit down to chat about their apprenticeships from two angles. Anna completed her digital marketing apprenticeship four years ago within an internal marketing department. Scarlet is currently mid-apprenti...

On this weeks episode of The Performance Marketing podcast, our social media specialist Marie chats to two of our designers Ally and Alicia about everyone’s favourite hot topic: AI. They talk about how it’s sneaking into their creative process, which tools actually make life easier, and whether they should be worried about being replaced by a robot any time soon. They also share their biggest icks...

In this deep-dive episode, 3 of our SEO Specialists, Tom, Nick and Adam explore how AI Overviews & Google’s latest AI-generated summaries are transforming the organic search landscape. They chat about tactical ways to stay visible, the technical signals AI overviews might be relying on, and how AI agents like ChatGPT and Google SGE are reshaping the way we think about visibility, authority, an...

The founders are back in the poddy room, this time chatting about... AI! Shock. 🎙️ In this episode of The Performance Marketing Podcast, Nick and Robin discuss how AI is transforming how we work at Seed. They chat about how new tools have dramatically cut down admin time, freeing the team to focus on strategy, creativity, and growth. Plus, they explore how the gap between thinking of an idea, to h...

Join us to listen back to our second Linkedin Live session with Beth, our Paid Social Specialist, and Nabil, our PPC Specialist, as they unpack the psychological forces shaping consumer behaviour. They will be exploring mental shortcuts and emotional decision-making, covering: - What cognitive biases are and why they matter in marketing - How emotions, not logic, drive most purchase decisions - Re...

Listen back to the first session of our new LinkedIn Live series, where Lucy, Marie & Louis explored how AI and social media are transforming brand discoverability. 🔎 In a world where algorithms shape what we see, this session will dive into how brands can evolve their strategies to stay relevant and visible in AI-powered search results. Expect practical insights, real-world case studies, and...

This week, Lauren chats with Zoë Hoyte, Community Fundraising Lead at Off the Fence, about The Future of Community and Fundraising. Off the Fence helps the socially excluded in Brighton & Hove. Their mission is to resist poverty, empower people and restore hope. Zoë shares her journey in community fundraising and why she’s so passionate about making a difference. They discuss how local chariti...

This week on The Performance Marketing Podcast we had Mary Kemp, founder of AI Potential, to talk to Robin about a pretty hot topic right now, The Future of AI in the workplace. They get into how people are already using AI behind the scenes and how we can use it better. From the best tools out there to the ethical stuff agencies need to think about, this one’s full of interesting takes and useful...

This week on The Performance Marketing Podcast, we’re joined by Toby Moore, Founder of Possible and curator of TEDxBrighton. Toby spills his secrets on ideas he has cooking, his retirement plan and why ideas are our greatest currency. Nick and Toby also chat about what the future of ideas might look like, discussing creativity, idea generation, working environments, and the role of AI. Are ‘eureka...

There is a LOT to unpack this International Women’s Day, with the theme for 2025 being #AccelerateAction.  In this episode, Lucy and Lynnette dive into the colossal topic of gender equality. Why it matters, where we stand, and the work still to be done. They share their personal reflections on International Women’s Day, discuss the female founders and business leaders who inspire us at Seed,...

Our new series, 'The Future Of' has begun! 🥳 To kick off this new series of episodes, we invited Natalie Dunning , the CEO & Founder of Kitch Social into the studio. Nick & Natalie had a LOT to chat about as the world of social media is a pretty interesting place right now 👀 That of course includes Zuckerberg, Musk, AI, the looming TikTok ban and doom scrolling. 🤖 To find out more about...

We're buzzing to announce the launch of our brand new digital PR offering at Seed. Join Lucy, our PR expert, and Nick our founder whilst they discuss why PR isn't dead, it's just evolved. PR sometimes gets a bad rep - it’s seen as 'fluffy,' a nice to have, hard-to-measure, or just schmoozing, champagne and parties (thanks, Ab Fab). 🥂 But Lucy and Nick talk about how in today’s digital-first, bran...

In this episode, Tom and Lauren, two of Seed’s SEO specialists, chat about how we helped sustainable haircare brand Davines UK achieve incredible organic growth in the UK. They share the story behind tackling big challenges and the strategies that delivered impressive results. They break down the technical SEO fixes, targeting high-intent keywords and crafting content that aligns with Davines’ sus...

In this episode, Beth & Lynnette, two top parents and Seedlings share their stories of balancing work and parent life. They explore the daily joys, challenges, and growth that come with managing both roles. Beth and Lynnette touch on everything from time management hacks and handling toddler tantrums to finding those calm moments. Through some advice and honest reflections, they chat openly ab...

This week we had the fab Jax and Nick S on the Seedcast to chat about Neurodiversity at work. Following our monthly hack day, where we spent the morning discussing Neurodiversity at Seed, Jax & Nick pull this apart a little more by exploring what we can do to support neurodiverse people in a mostly neurotypical world. For more information, visit our website at ⁠⁠⁠⁠ ⁠⁠https://helloseed.co.uk/⁠⁠...

In this week's episode of The Performance Marketing podcast, Nick & Robin discuss the concept of 'search is everywhere'. They pull apart how SEO is no longer just about optimising for Google, and that the best brands will adapt to a search-first mentality across all searchable platforms. They also chat about how the buyer journey has changed across generations. 🔎 For more information, visit o...