The Owlgorithm

Are modern brands finally trading corporate polish for weird, high-friction creative choices? 💥🦉 This week on The Owlgorithm, JC Perez and David Verjano look at what happens when major global players choose to stand out rather than blend in. We break down the absolute genius of under-the-armpit placements for deodorant marketing, and look at the storytelling mechanics driving the most sought-aft...

Are consumers officially tired of "perfect" branding? 📉💥 This week on The Owlgorithm , JC Perez and David Verjano pull back the curtain on a massive shift in consumer psychology. Audiences are no longer passive bystanders—they are staging revolts against corporate rebrands that strip away a company's heritage. We break down why "safe" aesthetic choices are driving massive backlash from audiences...

Welcome back to The Owlgorithm: where we break down the culture, creativity, and campaigns shaping the marketing world. 🦉 In Episode 16, we're talking about brands that are finding themselves again, a digital shift that could reshape how your content gets discovered, and the creative work making noise in sports right now. Here's what we cover: 🍕 PIZZA HUT OUTHUTS ITSELF Pizza Hut is trying to be...

Is your brand a cultural insider or just a tourist? 🌍🎒 In this episode of The Owlgorithm , JC Perez and David Verjano break down the massive shift from global corporate "vibe" to hyper-local subcultures. We’re diving into why McDonald’s is leaning into the "McMullet" and how the most successful brands in 2026 are trading vanity metrics for high-utility entertainment. On this week’s agenda: On th...

Can a 1970s tagline save a modern brand? 🦉🔥 This week on The Owlgorithm, JC Perez and David Verjano are breaking down a massive week in branding and business. From Tostitos ditching real-world photography for bold illustrations to the return of BIC’s most iconic slogan, we’re looking at the strategies winning the scroll in 2026. Inside this episode: Brand Reviews: Why Tostitos went illustrated a...

Is your marketing too "perfect" to be trusted? 🤳🍔 In this episode of The Owlgorithm, JC Perez and David Verjano pull back the curtain on the biggest "vibe shift" in 2026 branding: The Anti-Campaign. We’re moving away from high-gloss production and leaning into the raw, messy reality of consumer life. We kick things off with McDonald’s "Camera Rolls"—a brilliant "anti-advertising" play that prove...

Is your brand a signal or just noise? 🛒🦉 In this episode of The Owlgorithm, JC Perez and David Verjano dive deep into the world of Consumer Packaged Goods (CPG) following one of the year's biggest industry events: Expo West 2026. The natural products industry is undergoing a massive shift. We’re moving away from venture-backed hyper-growth and toward sustainable, science-forward brand systems. W...

This week on The Owlgorithm, we break down the brand plays that feel bigger than the moment. We are talking Olympic ads and how brands are approaching the biggest global stage in sports. Who showed up with strategy and who just showed up. We dig into the latest sports rebrand and what it tells us about where team identity and culture are headed. What works. What feels forced. What actually builds...

The Owlgorithm is live and we are breaking down how brands are rewriting the rules at the start of the year. In this episode, Cultura Creative partners David Verjano and JC Perez unpack three shifts shaping brand and culture right now. Anti-resolution marketing and why brands are rejecting traditional New Year messaging in favor of more human, realistic positioning. Super Bowl ad spoilers and what...

Health isn’t just a wellness conversation anymore. It’s one of the most aggressive business and branding frontiers heading into 2026. In this episode of The Owlgorithm, Cultura Creative partners David Verjano and JC Perez break down: 🧠 Health Trends from a Business Lens — supplements, longevity, mental health, biohacking, and where brands are winning (or missing). 📈 The Marketing of Wellness — h...

The Owlgorithm is live! We're breaking down the moments that defined 2025 and what they signal for the year ahead. In today’s episode, Cultura Creative partners David Verjano and JC Perez unpack: 🎯 Marty Supreme’s Marketing Playbook — how hype, positioning, and cultural storytelling drove attention 📰 CNBC’s Rebrand — what changed, why now, and what it says about legacy media adapting 🔥 The Best...

The Owlgorithm is back for Episode 7 — and this week was stacked with brand and culture moments worth unpacking. Here’s what we’re diving into: 🛍️ Shopify’s Black Friday dominance — massive numbers, shifting consumer behavior, and what this means for brands heading into 2026. 🎄 Holiday Ads 2025 — the best, the worst, and why brands keep treating December like the Super Bowl of emotional storytell...

This week on The Owlgorithm, David Verjano and JC Perez break down two of the biggest brand stories of November: 💥 PepsiCo’s Rebrand — what changed, why they did it, and how legacy brands can reinvent themselves without losing their soul. 🏟️ Sports Brand Moneyball — new era of team partnerships, merch strategy, creator collabs, and why sports branding is operating like fashion labels now. Plus, m...

In this week’s episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez unpack how the world of branding, creativity, and marketing is evolving faster than ever. 🦉We’re diving into: 🪦The Death of Search → how AI is killing SEO and birthing a new era of discovery-driven content. 🏀Sports Branding & Merch → the creative strategies turning teams into lifestyle brands...

In this week’s episode of The Owlgorithm, David Verjano & JC Perez break down the brand moves and creative lessons shaping the industry right now: ▪️Crisis Control in the Age of Influencers – how brands manage backlash when the faces of their campaigns go off-script. ▪️Sports Social Design Done Right – the teams and designers setting the bar for creative storytelling in sports. ▪️Domino’s Soni...

Celebrity sodas. AI subway stunts. Retro sneaker collabs. A pizza giant remixing its iconic logo. This week on The Owlgorithm 🦉 Live, Cultura Creative’s David Verjano & JC Perez unpack the brand strategies behind: ▪️Stiller’s Soda → nostalgia + humor as a launch formula. ▪️Claude, OpenAI & Friend → three AI campaigns, three different brand personalities. ▪️Reebok x Kodak & PlayStation...

The feeds are buzzing—and we’re unpacking what’s catching our eye. On this episode of The Owlgorithm Live, Cultura Creative partners David Verjano and JC Perez dive into the latest in branding, creativity, and culture. We’ll explore the Everything Protein trend taking over CPG, why the Micro-Community Era matters more than follower counts, and how Graza’s creative campaign proves packaging can be...

Welcome to Episode 1 of The Owlgorithm 🦉—Cultura Creative Co.’s new live show and podcast where we break down the biggest moves in branding, marketing, and creativity. In this first episode, we unpack: 1. Cracker Barrel Aftermath & Brand Response – How the legacy chain handled its latest PR storm. 2. Dude Wipes x Philadelphia Eagles “Tush Push” – A bold sports marketing play that’s stirring c...