The Optician Show - Optical Business & Marketing Podcast

Unfiltered, "authentic self" conversation: Garry Kousoulou sits down for a second take with Sam Weimer, the Sales and Marketing Director of The Body Doctor . This isn't just an interview about eye care; it’s a masterclass in entrepreneurship, the "Halifax innovation" that started with an eye bag, and the radical passion required to lead an industry. The Science of Butter: S...

This podcast episode features an inspiring and candid conversation between Garry Kousoulou FBDO and dispensing optician. Sarita Harrar, FBDO, who has shared her journey through the optical industry since 1999. The discussion dives deep into the "soft skills" that set the top 1% of practitioners apart, focusing on the power of human connection, community, and the courage to leave toxic en...

Stop Selling Glasses. Start Selling the Future Version of Your Patient In this 100% Optical special episode of The Optician Show, Garry Kousoulou speaks with Rebecca A. Thompson about how to choose glasses frames with confidence — and how frame styling is about behaviour change, not just fashion. If you’ve ever searched how to choose glasses frames , best glasses for face shape , how to pick eyegl...

Episode Description What happens when someone “falls into optics” — and refuses to stop climbing? In this episode, we sit down with multi-award-winning optometrist and practice owner Hayley for an unfiltered conversation recorded on her lunch break — raw, real, and refreshingly honest. From spotting a trainee job advert in a shop window to building her own practice from scratch, Hayley shares the...

Everything that is real was imagined first." In this episode, Garry Kousoulou dives deep with Vik from CONCEPT EYE CLINIC into the metaphysics of business. This is not just a conversation about glasses, it is a masterclass in breaking the anachronistic chains of traditional retail. They explore the Byronic hero mentality in the optical space, the intersection of biometric technology, and the...

The 2026 Optical Blueprint: Precision, Partnership & The Perfect FitThe optical landscape of 2026 has shifted fundamentally. In a world of "Perpetual Chaos" and "Rewired Wellness," it is no longer enough to offer clinical excellence alone. Independent opticians must become the digital heartbeat of their local communities. This comprehensive guide, curated by Loving Social Media and inspired by our...

Eyewear 2026: Trends, Storytelling & Consumer Transformation (with Euromonitor’s Natasha Link to Free White Paper https://www.euromonitor.com/whitepaper/top-global-consumer-trends-2026 In this episode of the Loving Social Media Podcast , Garry Kousoulou FBDO speaks with Natasha, Global Insights Manager for Eyewear at Euromonitor International , to unpack the biggest eyewear trends for 2026 — a...

Social Media Marketing for Opticians That Drives More Patients — by Loving Social Media . We help independent practices turn clinical expertise into content that attracts the right patients, builds trust, and increases bookings through strategic campaigns, video-first storytelling, and consistent brand visibility. Explore the full guide here: https://lovingsocialmedia.com/social-media-marketing-fo...

Marketing for Opticians | Innovation, Eye Health & Healthy Ageing Loving Social Media helps opticians translate complex science into clear, trusted patient communication. From preventative eye care to emerging technologies like photobiomodulation, we position practices as leaders — not followers. Mitochondria power every cell in the body. As mitochondrial function and ATP production decline wi...

Stop saying “it can’t be done.” Because in this episode of The Opticians Show , we sit down with someone who has spent a lifetime proving that almost anything can be done — if you have the skill, the confidence, and the care to do it properly. In this powerful and practical conversation, Garry Kousoulou speaks with Rob , one of the true unsung legends of optics. A master technician, problem-solver...

Negotiating social media for opticians in 2026 isn’t as straightforward as it once was — and that’s exactly why this episode matters. The rules have changed. Algorithms are smarter. Audiences are more selective. Attention spans are shorter. And simply “posting regularly” is no longer enough for opticians, independent practices, and optical groups that want to grow, attract the right patients, and...

This episode of the Garry Kousoulou podcast features an extraordinary conversation with Dr. Pretty Basra, an optometrist, PhD, and practice owner who embodies the definition of "unstoppable". Garry explores the deep layers of Pretty’s journey, uncovering a story of immense resilience that began long before she entered the exam room. The story starts with a young girl in Walthamstow who r...

In this episode, Garry Kousoulou sits down with optometrist and professional coach Peter Greedy for a conversation that goes way beyond the eye test — into the real engine of great practice: people . Peter has spent 40+ years in optics , and his journey is anything but ordinary. From early struggles with learning and exams (including living with undiagnosed dyslexia), to an unexpected career turn...

The Myopia Timebomb: Why Children Are Going Blind — and How Independent Optometrists Can Stop It Myopia is no longer a minor refractive inconvenience. It is a global, preventable public-health crisis — and we are running out of time. In this powerful and unfiltered episode of The Optician Show , Garry Kousoulou sits down with award-recognised independent optometrist Mohamed Ayyaz Kasmani to confro...

“Your Phone Is Your Front Door: The Hidden Growth Lever in Optical PracticeThe Phone Call That Makes or Breaks Your Optical Practice In an era dominated by social media, online booking systems, and AI chatbots, it’s easy to underestimate the power of one of the oldest tools in business: the telephone. Yet in optical practice, the phone remains your front door . Your Voice Is Doing More Work Than Y...

Recorded just hours before the Optician Awards, this special episode tells the story behind a campaign that started in a single optician’s window and went on to reach a global audience. Garry Kousoulou shares how a phone call from the Mayor of Enfield in 2004 sparked an idea that blended eye health, creativity, and community — and how that idea grew into a powerful public health message. From mult...

In this extraordinary episode, Garry Kousoulou sits down with Nick Ridley of the Ridley Eye Foundation to uncover one of the most important — and least widely known — stories in modern medicine: the invention of the intraocular lens and how it transformed cataract surgery forever. This is not just a conversation about eye care. It’s a story about courage, curiosity, rejection, and legacy. Nick sha...

Best New Practice of the Year: How Sukhi Eyes Redefined the Patient Experience 🏆 Are you an aspiring practice owner, a seasoned optometrist, or a patient looking for the gold standard in eye care? In this special episode of the Loving Social Media podcast, host Garry Kousoulou and digital strategist Jasdeep Sahota sit down with Sukhi Cheema , the founder of Sukhi Eyes in Leamington Spa. We are th...

FROM HUNGARIAN TOMATO PUREETO A COLOUR VISION REVOLUTION. Subline: The story behind COLORON®. This one sparks huge curiosity. It feels like a Netflix documentary headline. In this powerful first episode, Garry Kousoulou sits down with the innovators behind COLORON® Color Vision Tests — the revolutionary colour-vision technology transforming the lives of millions living with colour deficiency. What...

The Omnilux Podcast: Illuminate Your Vision and Reading Joy! Welcome to The Omnilux Podcast, where we shed light on how superior task lighting can transform vision and enhance patient satisfaction in the world of independent opticians. Are your patients getting the most from their vision correction when they sit down to read, enjoy a hobby, or complete a detailed task? We dive deep into the critic...

Ophthalmic Antiques International Collectors’ Club Founded by the late Derek C. Davidson in 1982 on behalf of all optical history enthusiast and antique eyeglass collectors who are interested in collecting the material evidence for our optical past. We have around 150 members worldwide including the UK, Australia, Belgium, France, Germany, Italy, Japan, Netherlands, South Africa and the United Sta...