The NOW Gen

Beautiful and creativity are important in your marketing strategies, but the value proposition you offer needs to speak louder. In this fast-paced world, consumers are looking for the best they can get, and the first option in front of them. In this episode, our guest Gabriel Schmitt, Co-Chief Creative Officer at FCB New York, spoke with our host, Francisco Serrano, about creativity and value prop...

Globalization is a part of our daily lives. We live in a globalized world. But for brands, it can be hard to arrive at a new location especially if it is across the world. Alexandre Ronsin, our episode’s guest, has not only done this in East Asian countries but explained to us what he’s learned from the experience. Along with our host, Francisco Serrano, they discussed globalization, culture adapt...

Do you know the similarity between marketing and racing cars? In this episode, we will talk about the importance of having a well-planned marketing strategy for your brand and how it reassembles the idea of driving a car. Kevin Shapiro, Senior Marketing VP at Coty, shares this metaphor where active brand management can grow many brands in most categories in the beauty, luxury, and lifestyle.  Reme...

Innovation, start-ups, and the everchanging consumer’s expectations are challenges the NOW Generation brands are experiencing. In this episode, Jenny Oh, GM of PepsiCo Labs, tells us about everything that they are doing to integrate new technology from dynamic and innovative tech startups to launch one of the world’s best-known CPGs for the future. From looking for solutions, and having quick tria...

The exponential growth the spirit industry experienced after the pandemic has made brands like Eastside Distilling innovate and grow into spaces they never thought of reaching. Their Chief Branding Officer, Janet Oak, talked to our host about the challenges, innovation, sustainability, and the e-commerce frenzy in this episode. Her experience and passions show throughout this interview, just like...

The marketing industry is a moving journey where you need to learn faster to become relevant. Rahul Chowdhury tells us about rapid changes in digital marketing and understands that nothing is static. Rahul reminds us of the importance of building a great team in these NOW Gen moments, having processes, and having the agility to be able to see business along with the consumer. But do you know what...

What is the advantage of Eduardo Vivas, an ex-salesman in the marketing world? First, he has the eye to see an opportunity to connect with the consumer directly at the point of purchase, learn about the market and not only hear but see in action all the strategies and make decisions, remembering every time goes faster and faster. No brand should miss out on portfolio strategy; otherwise, consumers...

Have you wondered what goes into the wire transfer industry? In this episode, we talk with Francisco Tejeda, VP of Digital Business at Intermex, Wire Transfer, about using digitalization to connect with people and make business efficient. His previous experience also prepared him for the customers’ required speed for his current company. Get ready to hear an honest, human-centered, leader who enco...

Do you enjoy outdoor experiences? Having business success is like going camping. You need the right resources and the correct strategy to know where is the ideal camping site and be rewarded with a great view. Grace Guerra understands the importance of embracing something that makes a difference when working with brands.  The market is changing and presents more challenges to marketers. She remind...

Client engagement is essential for any brand, but it should always come with solutions. Jos Harrison, Global Head of Brand Experience and Design at Reckitt, tells us all about connection. His experience in different industries, from interior design to consumer packaged goods, has given him a broad understanding of this matter. Jos also talks about the way brands manage to connect with people on Th...

Luxury brands can be intimidating sometimes, but our episode guest Morgan Jennings, the Digital Marketing Strategist at Audi of America, helps us to understand what premium/luxury car brands are truly all about. Her experiences and insights really gave us a look into what car dealerships are going through after the pandemic. From not being able to have people at the dealerships to implementing onl...

Do you hear about the digitalization of banks? These institutions have to change and accommodate millennial needs and preferences. Rich Radice reminds us of the significance of digital transformation. If an industry does not digitally transform, it will be left behind. Rich told us why he started his business, to provide financial advice in this new digital world that requires a successful financi...