The NOW Gen

We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery. With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStation connect with Spotify’s 615 million monthly listeners. She recently led Spotify Advertising’s transformative ‘Spreadbeats’ campaign—earning global acclaim at...

In this episode, we sit down with Kunal Mehta, Global Head of Marketing, Communication, and Brand at dsm-firmenich Animal Nutrition & Health. With over 20 years of experience spanning strategic brand management, campaign innovation, and digital transformation, Kunal shares invaluable lessons learned from his career across industries, countries, and cultures. 💡 Topics we cover: Key lessons fro...

Welcome to another insightful episode of The Now Gen Podcast! 🎙️ In this episode, we're thrilled to have Michelle Kircher-Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, share her expertise on the evolving landscape of media strategy. Join us as Michelle delves into: The powerful combination of creativity and data in shaping successful media strategies. How...

In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok.  Sofia shares invaluable insights from her unconventional career path to her influential role at one of the world's leading social media platforms. Through her perspective, we explore the evolution of marketing in the tech and advertising sectors, emphasizing the imp...

Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability.  Known for her visionary leadership and strategic prowess, Lauren shares invaluable insights on creating impactful marketing strategies that resonate in today’s dynamic business ecosystem.  🔗 Stay in touch with TheNowGe...

Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Úrsula shares invaluable lessons on enhancing consumer engagement, leveraging technology to create personalized content, and making data-driven decisions that lead to success. Whether you're a marketer eager to adapt to the shifting para...

We started the year at CES 2024 and got to talk to experts from various industries. They all agreed that the NOW generation of consumers is looking for speed. Listen to what they had to say about their experiences and the current technological advancements presented at CES 2024.  #speed #CES2024 #AI #Tech 🔗 Stay in touch with TheNowGen! 🎥 YouTube Channel -    / thenowgen1342 📸 Instagram -   / ...

The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking topics shaping the future of brand-consumer interactions with our special guest, Nick Horan, the Global Brand Experience Lead at Reckitt. Enjoy this episode recorded from 121&apos...

In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s episode, we have Jonathan Halvorson, the Global SVP of consumer Experience & Digital Commerce at Mondelēz, who shares the importance of personalized communication with your con...

Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s episode, our guest Todd Hassenfelt, eCommerce Director, Growth Strategy & Planning at Colgate-Palmolive, shared his experience with the customer journey...

The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced marketers to constantly seek better ways to engage with them. In today's episode, we have the pleasure of hosting Viviana Muci, the Global Digital Marketing & eCommerce Director at...

In today's world, technology is a big influence on brands. Innovation is vital for brands to remain relevant for the NOW gen consumer. In this episode, we will discuss emerging technology's impact on the retail industry and e-commerce platforms. Brands are constantly looking for ways to improve their customer's experience, and including the newest technologies might seem like the wa...

In this episode, we dive into the video game industry from a different point of view. This industry is now evolving into having more all-in-one characteristics. Video game users are constantly looking for more in their gaming experiences, and that’s where creative thinking needs to come in. Listening to your audience first will always lead you to success. Still, on a regional level and specificall...

The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In this podcast episode, we spoke with Sarah Bishop, the NFL Vice President of Brand and Consumer Marketing. She shares insights on establishing emotional connections with their audie...

The NOW Generation’s need for instant gratification is a constant in most industries. The audio entertainment industry is not the exception, and brands must keep up with everything the consumer asks. This is also required with speed. With the bigger scope of options available for audiences to choose their entertainment, brands are moving towards engaging with them meaningfully by catering to their...

Having a strong social media presence is something that brands in the NOW Gen are looking for. Marketer are looking to create connections with their customers, and social media has become the perfect channel. In today’s episode we will talk about the positive results that come from organic connection with customers, specifically through social media. If you want to learn about a more human approac...

In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the technology industry. To talk about what is happening in this industry, we have Don McGuire, the Chief Marketing Officer for Qualcomm. With his knowledge of tech marketing, moving from B2B...

The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer engagement. Podcast guest Aaron Kaufman, Social Media Director from 2K Core Games & Corporate Channels, discusses creating connections between the consumer and the brand, engaging...

Speed can be experienced daily. As a result, mobility is a vital part of our daily routines. Brands like Lyft, from the micro-mobility industry, are working hard to provide the world’s best transportation means. Episode guest Chris Vetrano, Head of Partner & Customer Engagement  Bikes Scooters & Transit at Lyft, talks to our host about customer experience and engagement in the micro-mobili...

In today’s age, digital platforms are one of the most used ways to consume video. This trend has pushed brand marketing to move toward becoming entertainment channels for their consumers. In this episode, the VP of Global Creative from Fresh, Char Alfonzo, talks to us about his take on digital platforms, marketing campaigns, sustainability, and customer-centric branding. His experience in the beau...

Brands are constantly working to be relevant for their ideal customers. Older and younger brands are trying to be on trend for the NOW generation. In this episode, guest Alicia Enciso, CMO at Nestlé USA, gives us her takes on what makes a brand remain relevant while bringing new ideas to the table. Her experience has made her one of Brand Innovator’s Top 100 Women, among other recognitions. Listen...

Sweets are part of everyone’s life. We love candy. The confectionery industry in the U.S. has managed to stay relevant even after major global events like the pandemic. In this episode, we have Guillaume Simon, Chief Growth Officer at Ferrara Candy Company, a Ferrero-affiliated company. We talked to him about all things candy. His expertise and insights about innovation and strategies are spot on....

Are you a sports fan? If so, this is the episode for you. If you are not an NFL fan, you’ll probably be one after you listen to this episode. Our guest is Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL. Marissa’s inspiring background and experience are a testament to her success. Listen along to learn more about her takes on marketing, consumer engagement, brand evolution, a...

The Hispanic community is continuously growing in all areas, including marketing. Passion, family, flavor, and joy are common qualifications of the Latino community. Our guest Stacie de Armas, Senior Vice President of the DEI and initiatives at Nielsen, and Latina herself, talked to our guest Francisco Serrano about her extensive experience with multicultural media planning, public affairs and div...

The fragrance industry is constantly challenged by the ephemeral nature of beauty. The needs of consumers change with the trends and keep brands on their toes. In this episode, our guest Natalia Formosa, Senior Brand Manager, Global Mass Fragrances at Coty, spoke with our host, Francisco Serrano, about where is the beauty of creating a strong brand in this momentary present. From innovation, reach...