The Network Effect

We covered why B2B is 10 years behind on social strategy, how outbound is dying while organic inbound becomes critical, the need for a new "social ops" role, and how Trigify 2.0 will use AI agents to make social data actionable for the first timePLUS our upcoming launch with new pricing, templates, community building, and marketing stunts.

We dig into how social agents turn social signals into action, why we moved beyond dashboards, how real attribution now tracks a post all the way to pipeline and more...

In this episode of the Sales Lab Podcast, we are joined by Ed, the VP of E-Trading and Digital at Options Group. We delve into the world of recruitment and explore how AI is revolutionizing business development within the recruitment sector. Ed shares his insights on the challenges and opportunities presented by AI in recruitment, discussing its impact on business practices and the future of the i...

Welcome to another episode of the Sales Lab Podcast! Today, we are joined by a good friend of mine, Lanny M. Heiz who enables B2B SaaS to use automation and AI to scale their hubspot and outbound operations. We've been trying to get him on the podcast since the Dubai flooding a couple of months ago, and now he's finally here. Lanny is incredibly talented in several areas, including LinkedI...

Welcome to another episode of the Sales Lab Podcast! Today, we're thrilled to have Hector, the CEO and founder of Fluenza, join us. Hector, known as the 'mustache legend,' leads Fluenza, an innovative tech-enabled agency aiming to revolutionise B2B influencer marketing. In this episode, Hector shares his journey and insights into the ever-evolving sales landscape, emphasising the impor...

Welcome to another insightful episode of The Sales Lab Podcast, hosted by Max Mitcham from Trigify.io. In this episode, we have the pleasure of speaking with Adam Robinson who has amassed a huge following on Linkedin in the business world and is the founder of Retention.com. Adam shares his experiences and insights on scaling businesses, leveraging LinkedIn for growth, and the unique challenges fa...

Welcome to The Sales Lab Podcast! In this electrifying episode, we're joined by Enzo, the mastermind behind Morning Leads, to uncover the secrets of generating leads and booking meetings using AI-powered workflows and innovative lead magnets. Discover how Enzo skyrocketed a campaign for Alex Hormozi, leading to 7,000 leads in just five weeks! Learn the ins and outs of personalization, crafting...

We dive into the best practices for cold calling and building effective sales scripts with special guest James Hanzimanolis from Erudite, an inbound-led outbound consulting agency. Learn how to keep your scripts organic, overcome objections, and use role plays to embed your scripts in your mind. We also discuss the importance of tech tools like PhoneBurner, building targeted lists with limited bud...

In this episode of the Sales Lab Podcast, we sit down with Jesse Ouellette, the mastermind behind Lead Magic. Jesse shares his journey from career setbacks to becoming a leading expert in data-driven sales. Discover the tactics that helped him revolutionise sales strategies and boost success. Learn how to harness the power of real-time data, improve your email deliverability, and implement automat...

For EP2 of "The Sales Lab" Max sat down with Michel Lieben from ColdIQ to discuss growing his agency, LinkedIn following and the content creation process Michel guides us through his process of creating content that resonates with his audience and how he encourages others at ColdIQ to do the same

For EP1 of "The Sales Lab" Max sat down with Xavier Caffery from The Cold Message to talk all things cold email. Xavier breaks down his step-by-step approach to outbound for himself and his clients. A much listen for anyone looking to grow their pipeline through cold outreach