The Modern Consultant

Last week, I had the pleasure of hosting Kevin Rogers on The Modern Consultant podcast .  Kevin's the founder of CopyChief, where he's helped over 9,000+ copywriters and business owners get better at their copywriting. That's excellent, because one of the CopyChief motto's is "no one writes alone". But, then, that begs the question - who does Kevin go to when could use a second set of eyes on...

Can A.I. powered platforms like ChatGPT replace sales copywriters? That's just one of the questions I'm finding the answer to on this episode of The Modern Consultant with our guest, Kevin Rogers. If you're in the world of direct response copywriting, then Kevin needs no introduction - that's because he's the founder of CopyChief, a community of direct response copywriters and the world-class comp...

Can an OnlyFans creator teach you how to grow your online education business? That’s the question I’m answering today with the help of Bryce Adams, who, after growing a successful 7-figure E-Commerce brand, started an OnlyFans account on a whim in the middle of the pandemic. The first night, she made $62, showed it to her boyfriend, who then replied… “Wait what?” A few scrolls and market research...

Key Takeaways: [00:03:00] Creative director helps businesses create standout brands. [00:05:35] Copywriting career, transition to strategy and coaching. Retirement in 2020 with rebranding. [00:12:09] Visual branding certification led to full creative direction. [00:22:07] Unsure how to communicate on social media. [00:29:35] Reflection, company, confusion, brand perspective, expertise. [00:32:10]...

Timestamps: [00:02:46] Service professional positioning relies on values alignment. [00:05:49] Content needs for service professionals: problem awareness, diagnostic tool or process. [00:08:29] Right sequence crucial for solving Rubik's cube. Product flywheel framework helps solve the issue. Diagnostic tool and quiz used to evaluate. Custom road map created based on needs. [00:10:52] Diagnostic to...

Key Takeaways: [0:50] – Introducing Danielle Leslie [4:04] – Danielle’s mindset before she gained the moniker “The Millionaire Maker” [6:03] – How did Danielle come up with Culture Add Labs? [11:31] – How Danielle turned a failed webinar into a success [15:38] – Danielle shares how she was able to do weekly webinars in two years [18:18] – The one significant tweak that changed everything for Danie...

Key Takeaways: [30:31] – Who is Gamal Codner? [34:12] – How Gamal impressed Fortune 500 trainees and CPAs with his expertise [39:31] – Gamal shares his key learnings after launching Exit Blueprint [47:47] - Common mistakes  people make when trying to turn around their business [53:12] – Gamal shares how to continuously grow courses and programs [56:32] - How Gamal helps founders overcome thei...

Key Takeaways: [13:34] – Who is Mollie Eastman, and what does she do? [14:20] – Mollie shares the story of her journey launching Sleep Is A Skill [21:15] – The signs you should watch out for when having trouble sleeping and how to improve [30:51] – Common signs of sleep apnea [33:37] – How do you reduce sleep apnea  [39:57] – Mollie’s suggestions for tracking your sleep [43:28] – The most sur...

Key Takeaways: [3:25] – Nathan shares the story of how he made $12 million per year from a $5,000 investment [8:11] – How did Nathan evaluate and compare the different channel sources he tested? [13:38] - Why Nathan and his business partner sold their profitable VA Freelancer business to one of their clients [16:28] – What motivated Nathan to start bookkeeping services [19:40] – The benefits of pr...

Key Takeaways: [1:17] – Introducing the guest [2:59] – What inspired Jude to embrace vulnerability and authenticity in his stories [11:29] – Jude's work with Steve Harvey and his evolution of pricing [21:17] – How Jude’s contract structure and deliverables evolved [30:18] – How did Jude attract high-level clients like Steve Harvey, and what strategies did he find effective to attract high level cl...

We’re a top 10% podcast in 10 episodes What it was like to launch the podcast Family update: Immigrating my parents to the United States Business: Balancing client work, product development, and the podcast Podcast update: What I’m thinking of doing next Website update: How I’m making it better for everyone Book update: What we’ve got on the way and why Guest update: The kinds of guests you can ex...

[0:40] – Introducing Rocky “Profit Answer Man” Lalvani [4:57] – How can parents teach their children the principles of building wealth? [8:04] – How Rocky helps small business owners become better financial leaders [13:53] – The common challenges that business owners face at different stages of revenue [22:06] – How Rocky raises awareness for his clients “in measuring success” and guides them in d...

Key Takeaways: [2:33] – How hitchhiking through 23 countries shaped Wouter's entrepreneurial mindset and perspective [5:52] – How Wouter transitioned from financial engineering and consulting to founding Decision Vault [9:28] – How to you decide which path to go down [15:44] – Wouter’s advice to non-technical founders [27:28] – Why Wouter chose to build a software product instead of an online cour...

Key Takeaways: [5:35] – Did Brian’s dad being a chemical engineer influence his career choice? [9:01] – Working as a consultant for a company vs. becoming an independent consultant [13:03] – Why Brian believes being in corporate is “bland and boring” [17:06] – Brian shares his transition from corporate to independent consulting [23:28] – The difference between marketing and direct response sales c...

Episode Timeline: [3:39] – Who was Earle before consulting, and how did he get into it? [6:10] – Earle shares how his college experience impacted his journey to consulting [9:53] – How Earle’s “Superpower” helped him kickstart his consulting opportunities [15:03] – Did Earle identify as a consultant when he started his consulting services? [21:22] – The advice Earle would give to his past self whe...

Key Takeaways: [4:47] – Who is the man behind Conversion Engineering? [15:40] – Ross shares the appeal of applying engineering to human psychology and marketing [21:22] – How did Ross make the shift from engineering to marketing? [27:39] – Knowing everything now, what would Ross tell himself if he could go back in time? [32:44] – Ross discusses the Offer Cube [36:55] – How did Ross come up with th...

Key Takeaways: [2:30] – Introducing Juliana Marulanda [4:00] – Juliana shares a story of how she got her Boston Terrier, Mojo [8:46] – Creating a learning plan for Mojo [11:45] – Juliana shares how her psychology background influenced her perspective on digital operations [17:35] – What are the common challenges you will face as a consultant and how do you overcome them? [21:31] – What's missing i...

Primoz Bozic is the founder of media properties such as PrimozBozic.com, CopywritingProdigy.com, and StrategicParenting.com. In today’s episode, we cover his journey from a $7 per hour programmer to 7-figure marketing agency owner in Slovenia, where the average hourly rate is $10 per hour. While there’s no shortage of insightful gems for professional marketers and online business builders, we also...

In this episode of The Modern Consultant podcast, I have the pleasure of hosting Margo Aaron. Margo is the co-founder of Brainstorm Road, a community of practice for shipping your dream project. Her work has been featured in Inc, The Observer, Thrive Global, and Thought Catalog. She's taught thousands of students how to sell honestly and market ethically through her online courses. You can find he...

To kick the show off, we wanted to do something special. Here's the backstory: Recently, I had the opportunity to be interviewed by my friend and fellow podcaster, Brandon Fong. He has a top 2% globally ranked show where he’s interviewed NYT bestselling authors, former Olympians, and one of the original sharks from Shark Tank. Something you wouldn’t know though is that in the highlight reel for hi...

Welcome to the first episode of the Modern Consultant! Meet your host, Marc Aarons, as he shares: - The "Why" behind the Modern Consultant - Who this show is for - Who this show is NOT for - What you can expect as a listener