The Modern Consultant

Traffic source of $100k in 3 days case study I mentioned on the last podcast episode was paid advertising. But when someone reference paid advertising, most people think of Meta or Google PPC ads. Then leads acquired through those channels are nurtured using email sequences. Instead, we spend $50k of advertising budget on acquiring email lists. Result? Less competition = Low Cost per lead = Higher...

Last week, I spoke about two clients. In January, both did $100K. Client A did it in 3 weeks and Client B did it 3 days. The fascinating part? Client B, did less work - no webinars or sales calls, and it took less time. That said, I went on to share how Client B did $50K the week after they did $100K. However, that $50K came from doing more work. Like, A LOT more - 2 live webinar/workshops, more e...

Back in October, one of my clients did $100K in a week. In this episode, I talk about the upgrades to the campaign that brought in $100K in 3 days. The biggest difference? No sales calls. No webinars. $100K in 3 days from emails, sales page, and text messages. There's a lot more to it like changes to the offer, including price points, and product improvements but one of the best parts was this: Mu...

Imagine... - You joined the Navy...but you didn't know how to swim? - Your Mom told you to "find a man"...so you went to the grocery store and picked up your husband. - You wanted to get better at cooking...so you decided to learn from a Presidential chef. All of this is true, and then some, of Nicole Schwegmann, 20-year Navy Veteran, who, has done it all from driving warships to being the lead me...

To recap 2023, let me take you behind the scene of the Modern Consultant Podcast: - 3160 listeners. - 38,829 downloads. - 41 Episodes. That's quantitative perspective. From qualitative perspective: - Reconnected with my collegues, friends, past clients and got them to share bunch of secrets. - Had an honor of talking to modern consultants behind $100k to $100B contracts. - Explored almost every to...

Have you ever wondered what it takes to be recognized as a leading voice in leadership? That's something that Bhushan Sethi, our guest on today’s Modern Consultant podcast knows quite a bit about. That's because he's ranked #81 on the '2023 Power List of the top 200 biggest voices in Leadership'. As a partner at PwC he has led high performance teams at Fortune 500s to even greater levels of succes...

Marketing is the communication of value. If you want to communicate value clearly, then behavioral economics can help. That's because behavioral economics combines the study of economics (this includes the study of how groups of people make purchase decisions) and psychology (how individuals make decisions). That said, we have a very special episode of The Modern Consultant here today, because I h...

How does Oprah show up at your doorstep? For starters, you might be an actress turned leadership coach to 6, 7, and 9-figure entrepreneurs. This is the story of Lisa Fabrega - my guest today on The Modern Consultant. For more than ten years, she has helped entrepreneurs, corporate executives, Academy Award nominees, and Nobel Prize organization candidates break through boundaries that have been ho...

As we gear up for 2024, I've been thinking to myself, who are all the experts that are on the frontlines of being able to help expertise-driven businesses grow faster online? Who's doing it with data? If I could find a "superexpert" for every single one of the 9 steps I used to help my clients win, who'd I wanna have a conversation with? That's when I thought of this week's guest - Tory Gray. Long...

After our Jay Abraham episode, I kept thinking to myself, who'd be a great follow-up to buying, growing, and selling businesses? Then, a Modern Consultant listener recommended I have chat with this week's guest. Why? Well, she's a master of negotiation - $1M+ deals, $1B deals, and $100B deals. So, no matter what level of business you're playing at, there's something everyone can learn from here. M...

For years, she's tested, refined, and perfected her small group coaching program. She's done it so well, that she boasts an incredible 95% success rate. And with those kind of results, her next natural question is... "How do I help more people?" But then, the next thought is... "Will it make it worse for those who are already inside my program?" That, right there, is the conundrum many skilled coa...

This week on the Modern Consultant, I have the honor of hosting Zack Arnold. Zack is an award-winning Hollywood film and television editor (Cobra Kai, Burn Notice, Empire, Shooter, Glee), a member of the American Cinema Editors, a documentary director (GO FAR: The Christopher Rush Story, narrated by Mark Hamill), an American Ninja Warrior, and the creator of the Optimize Yourself program and podca...

Imagine this - you're the head of Kajabi, a platform for creating and selling online courses. In 2023, with 19,000 customers, you hit $60M in revenue, and you're valued at $2 billion. Who do you call to help grow your community from 19,000 to 100,000? Maruxa Murphy - The Heartful Community Architect & Revenue Strategist I'm proud to call a friend and a client. Given the depth of and breadth of...

This week on the Modern Consultant, I have the honor of hosting Jhana Li. Jhana first stumbled into Operations 5 years ago, while traveling full-time in a converted van through North & South America. Since then, she's been COO at 2 successful startups, directly consulted over thirty 7- & 8- figure businesses, and coached hundreds more. She helps founders scale their businesses & scale...

This week on the Modern Consultant, I have the honor of hosting Brian Kurtz. Brian Kurtz has been a serial direct marketer for over 40 years. He had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. His second career, which he is seven years into as the Founder of Titans Marketing, is a direct marketing educational and coaching compa...

A few weeks ago, we had about 350,000 email subscribers and now it's about 600,000+ subscribers which changes our focus from getting more subscribers to "how do we convert?" This week, I take you behind the scenes of how I'm doing that for an active client project. For confidentiality reasons, I can't share everything but here's what I do cover: -Average email open rate (as of Sept 2023 from a dat...

This week on the Modern Consultant, I have the honor of hosting Daniel Ferrari. At first glance, he looks like a surfer and that's because he is. When he's not taming the Pacific Ocean on a board, you might find him riding boardroom-level profits for his clients as a fractional CMO with over 10 years of direct marketing and sales experience. ​ ​ Professional Highlights : In a nutshell... Enterpris...

I'm back with another solo episode. If you missed the last two episodes, watch them for full context. The first few seconds of this episode are a recap clip from my episode with Jay Abraham, the $50B man (that's how much he's generated for his private clients in profit). Then, the following episode, I introduce the 9-step roadmap I'm using to drive all client results through the end of 2024. Final...

Audience is who you serve.  Offers are what you serve.  Sales are how you tell them about the offers. Simple to say, not so simple to execute, which is why I shared 80/20's new process roadmap on a team meeting this morning. On that call, I shared how we'll be serving our 1-on-1 clients through 2024 to start, grow, and scale every one of those systems. If you're a current client (or you'...

Episode at a Glance: Watch The Episode Trailer: <iframe width="560" height="315" src="https://www.youtube.com/embed/PSv97s9CqxA?si=V8zWRXPqy3jMNVI4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> Unusual Highlights: You can acquire just a part of a busines...

This week on the Modern Consultant, I host Michael Roderick.  Michael is founder of Small Pond Enterprises, where he helps thoughtful givers become thought leaders.  To do it, he uses two frameworks: The Thought Leadership Triple Threat - this is combination of becoming a scientist, celebrity, and magician in your niche.  The A.I.M. Referability Framework : this stands for accessibi...

This week on the Modern Consultant, I have the honor of hosting Rob Howard. Rob is founder of HDC (Howard Development and Consulting) - a high-end, full-service web design and development firm for the world's largest organizations, ambitious entrepreneurs, and creative agencies.  What makes HDC even more unique is their expansion into digital products: online courses, workshops, and training...

This week on the Modern Consultant, I have the honor of hosting Jordan Godbey, Jordan is the founder of GrowthCommunity, an entrepreneur, and certified Circle expert who's launched over 40 communities for his clients. He's also a course creator himself who generated over $1.5m dollars with a niche course and his passion is helping other experts build community-powered courses that deliver powerful...

This week on the Modern Consultant, I have the honor of hosting Luisa Zhou, former space station engineer turned multi 7-figure course coach for professionals who want to escape the 9-to-5, and grow a freedom business on their terms. In a social media world where influencers flip between "vulnerability overshares" and meticulously filtering public personas to grow their follower counts, Luisa has...

To scale from helping people 1-on-1 to helping "1-on-many", can feel like a daunting task, especially if you don't know where to start. However, if you're a service provider, then you have an unique advantage. You get to simplify the vague goal of scaling into this clearer description: I want to go from 1-on-1 to "1-to-many" marketing, sales, and delivery. If you describe it that way, things becom...