The Mindfulpreneur: Build, Launch & Grow Your Brand

In this episode, we dive into the brand-building journey of Melanie Cruickshank , the founder of da lish cosmetics . Da lish is a cruelty free, ethically sourced and give women who are looking for a clean alternative fabulous options for colour cosmetics. They work with many women who have or had Cancer, skin aliments, poor self confidence and help make them feel their absolute best.  Melanie shar...

On this episode, Joy McCarthy discusses the evolution of her career from starting Joyous Health, a wellness brand, to co-founding Hello Joyous, a sustainable beauty brand. Joy McCarthy is a Holistic Nutritionist and founder of JoyousHealth.com, an award-winning blog and co-founder of Hello Joyous, an organic + plant-forward beauty brand with a rock-solid mission: to help people find more joy in th...

On this episode we sit down with Leanna DaCunha, Founder of Narrative Event Group, to explore how events can be a powerful tool for brand building. With over six years of experience in event production, Leanna has worked with major brands like Activia, Amazon, and CBC Sports, helping them create events that resonate with their audiences and tell compelling brand stories. Leanna shares actionable i...

On this episode, we sit down with Emma Tessler , the Founder and CEO of Ninety Five Media , who reveals the challenges she faced, from client acquisition to team building, and offers invaluable insights into the strategies she employed to scale her business in the ever-evolving marketing landscape.  Key Takeaways: Embrace Adaptability : Emma’s journey highlights the importance of being adaptable i...

On this episode, Brandon and Jon from Live City Media join us to discuss their evolution from a video and sound recording combo for live bands to a versatile video production company serving various industries. They share their insights on storytelling, video production, and how AI is shaping their business. The conversation covers their creative process, the importance of preparation, and advice...

Join us as we chat with Alexa Suguitan, the founder of Lex and Co Marketing; a digital marketing agency that specializes in content creation and overall digital strategy. Alexa discusses her transition from a demanding corporate career to starting her own agency, emphasizing the importance of authenticity in branding. She shares practical insights on how entrepreneurs can effectively use testimoni...

On this episode, Alyssa talks with Cass D'Alessandro, the founder of Loving Life with Cass, a brand dedicated to inspiring people to live lives they truly enjoy. Cass shares her journey from a decade-long career in a different field to building her brand and becoming a freelance marketer. She discusses the importance of following one's passion, the process of creating her unique journals,...

On this episode, Amanda Mariani shares her remarkable journey of opening a Stagecoach Performing Arts franchise in Westmount NDG amidst the challenges of the COVID-19 pandemic. Amanda discusses her transition from teaching to entrepreneurship, the unique aspects of Stagecoach, and the growth and achievements that led her to win the prestigious International Franchisee of the Year award. Her story...

Nicole Raudonis , the founder of Pursue Leisure transformed a personal passion into a thriving business. Her journey began with a college blog centred on healthy living, which quickly gained traction on social media, inspiring her to transition from promoting other brands to creating her own. Nicole dives into self-awareness in business—knowing your strengths and weaknesses—and the importance of o...

Unlock the secrets to mastering paid media strategies with Ashleigh Kuniski , CEO and Co-Founder of Mira Media Agency . Discover how to harness both traditional and digital media channels to your advantage, and learn why patience is key when optimizing paid ads and that your customer journey is seamless before and after the click. Explore the dynamics of demand generation and demand capture with r...

Ana Pautassi shares how she went from documenting her travel experiences in "Dreaming Big in my 20s" to creating her business Dreaming Big Lifestyle .  As a business coach and marketing strategist, Ana helps small business owners and entrepreneurs start and grow their businesses to achieve financial stability and time freedom through marketing strategies, business strategies and mindset...

Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social , as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience&...

This week's episode features a candid discussion with Sophie Collins , co-founder of One Wednesday . Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harris’ ‘'The Jilly Box’, Sophie has put in the hard work...

Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversatio...

Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process. These co-founders share candidly a...

On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazine’s Top Life Coach Award. Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure...

Barbora Samieian has successfully co-founded multiple companies, including Field & Social , and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post , this is just the beginning for her brands. Tune in to uncover the beauty and challenges of starting a business from scratch.  Barbora opened an innovative salad shop...

This week I’m chatting with the co-founders of Good Juju , Lisa Karandat and Alexa Monahan .  Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too. Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free,...

Today, we're joined by an extraordinary talent, Kim Gingras , who danced her way from Montreal's cobblestone streets to the glimmering stages of Los Angeles.  Kim’s story is one of sheer determination: from taking her first dance steps later than most due to financial constraints to courageously dropping out of university to chase her dreams, culminating in a career-defining moment on &#39...

Diana Eskander , Expert Love Coach and Founder of The School of Love™, shares her journey from being a hands-on coach to becoming a successful entrepreneur. Diana reveals her unique rebranding process and how intentional branding, coupled with creativity, has carved out a niche in the online space, along with the hiccups, the breakthroughs, and the unexpected benefits of letting go and trusting he...

Discover the insider's path to marketing mastery with, Jessica Lemire . As the the Director of Marketing Activations and Event Sponsorship at Union Station , Jessica shares her experiences and insights into the importance of title recognition, especially as a woman in a male-dominated industry, and the nuances of career progression within a single company. Union Station's metamorphosis fro...

Our guest, Alex Pursglove , witnessed her business 10X in growth in under two years while simultaneously strengthening her marriage, deepening her spirituality, and finding greater personal fulfillment. The key, we discover, is aligning with oneself and prioritizing personal growth. Alex guides entrepreneurs, with a strong focus on women, in becoming fully expressed and breaking through limitation...

This episode’s guest started a business with her dad from their home garage 7 years ago, and have since scaled the company, achieving massive success, generate millions of dollars in sales. Roberta Mantenuto , CEO and co-founder of Fittes , bravely stepped into a male dominated industry and challenged it’s standards over and over. Her approach and passion towards brand, team culture and sustainabl...

On this episode, you’ll be equipped with the tools to determine if your business is ready to invest in advertising. We emphasize upfront that this is not a magic bullet for instant sales, but rather a strategic effort requiring a a well-defined branding strategy, robust online presence, and a finely-tuned website. I’m joined by Isabelle Hillebrand who runs a multi-platform advertising agency calle...

Are you ready to uplevel your business game? This episode is a wake-up call for all entrepreneurs, whether you're just starting out or you're a seasoned pro.  We're peeling back the layers of why a solid brand and marketing strategy is absolutely essential for your business success . I'm here to guide you in understanding the distinct difference between these two strategies, how th...