The Mimi Memo

In this episode you will discover the inspiring story behind Elliston House , a rapidly growing textile and wallpaper company focused on making high-design accessible and approachable for everyone.  In this candid conversation, Co-founders Ally Holderness and Morgan Hood share how they went from the idea of DIY wallpaper to a fast-growing business that prints locally in North and South Carolina, k...

Rajuta Sheth is the founder and CEO of her namesake fashion brand . In this episode, she shares her journey from growing up in India to establishing a sustainable fashion label in New York. She discusses her early influences, education at FIT, and the challenges she faced in the fashion industry. Rajuta emphasizes the importance of sustainability and ethical practices in her brand, as well as the...

Jacklene Creekmore is the founder and CEO of Modafleur, a Nashville based lifestyle brand. Modafleur focuses on empowering women to express their individuality through bold fashion, statement jewelry and colorful tabletop linens. Collections are heavily influenced by florals, vibrant colors, and joyful, expressive design, incorporating Jacklene’s lifelong love for patterns and creative dressing. 

Stephanie Lilley is the founder of The Lilley Line , a collection of handwoven bags and accessories that blend chic style, utility and sustainability. Founded in 2019, the brand was inspired by traditional Central American basket weaving. The comapny's bags are designed in the United States and handcrafted by local women artisans in El Salvador.  Stephanie tells us how she has built this comp...

Natalie Simkins is the creator of Simkinstyle : a fashion-focused inspiration platform where she shares style inspiration combining both high and low price points to create timeless looks.  Originally from South Carolina, Natalie blends her coastal roots with a modern edge, creating a signature style that is uniquely her own.  In just a couple of years, Natalie has a garnered a flourishing communi...

Celina Villarreal is the founder and creator of Margarita Mercantile, a collection of Mexican-inspired clothing and accessories. Each of her garments are made by multi-generational, artisans in Mexico, carrying on a tradition that has been in her culture for hundreds of years. She created her business in 2017 to keep Mexican traditions alive through timeless, handcrafted fashion. Celina tells us a...

Lauren Sharkey is a Chicago-based stylist and wardrobe consultant. She began her business, Styled by Lauren Sharkey, in an effort to educate and empower women to curate a closet that authentically resonates and grows with them. Lauren has an active social media presence where she shares daily outfit ideas, seasonal forecasts, trend reports and more. Prior to starting her own styling business, Laur...

Renata Gasparian Lima is the owner and co-founder of RENATA by Renata Gasparian, a women’s ready-to-wear collection based in Charlotte, NC. Renata draws inspiration for her brand from her native country of Brazil and the vibrant culture of India. All of her pieces are handmade and boast beautiful colors, patterns and textures.  Renata gives us a glimpse into her life growing up in Brazil and event...

Isobel Mills Prescott is a textile designer and fiber artist.  In 2018 she opened her eponymous business ISOBEL and launched her first collection of luxury interior fabrics, which she sells to the trade in showrooms across the country. Fusing her love of shape, scale and surface design, she creates fabrics and wallpapers with both visual and physical texture. Her brand is known for being playful y...

McNeely Purcell is the founder and head designer of the eponymous label she established in 2018. Neely’s line of accessories features leather and feather goods including vests, belts, hats, collars, cuffs and more. Neely’s vibrant style shines through in all of her products, making for unique, statement pieces that add flare to any outfit. We talk about the importance of finding creative outlets (...

Ann Trammell Bakhaus is the owner and buyer at Embellish Collection , a designer clothing boutique in Chattanooga, Tennessee. Ann Trammell graduated from the University of Alabama with a degree in Fashion Merchandising. She started her career in New York where she worked with designers like Diane Von Furstenberg, Oscar De La Renta, and Vince Camuto, to name a few. Most recently,  Ann Trammell ran...

Katherine Mason is the CEO and Founder of SculptHouse , a fitness studio, athleisure boutique and e-commerce destination based in Atlanta and Dallas.  Merging her passion for fitness and fashion, Katherine set out to create a studio concept that elevates your body, mind, and everyday style. SculptHouse has won a number of local and national awards and has been featured in Well+Good, Men's Hea...

Alexandra Dieck is the creator and founder of fashion, beauty and lifestyle blog, Lexicon of Style .  Lex describes her career in influencing as "happenstance" because it came about in a very organic and almost unintentional way. The blog was originally created as a way to promote a line of scarves she designed. It didn't take her long to realize that what was really resonating with...

Tinsley Paul is the Co-founder and CEO of HerStory, a  social business featuring luxury, unique products designed by women around the world.  As the youngest of 5 children, Tinsley has always been curious and independent. This curiosity led to her to study and volunteer around the world,  including the United Kingdom, Australia, Africa and Southeast Asia.  HerStory was created in 2020 as a way to...

Caroline Barton is the founder and CEO of Modatrova . With a love for fashion and travel, she saw an opportunity to merge the two to create a platform based on exploring and discovering emerging brands.  The idea for Modatrova was born when Caroline was still a college student.  While the original concept did not pan out, Caroline never let the idea go!  She continued to iterate and work on it as...

Ansley Collins founded Violette , a collection of sun-protective apparel aimed to blend fashion with function. As a fair skinned red head, Ansley has always been acutely aware of the harmful and aging effects of sun damage. It wasn't until a beach vacation a couple of years ago that it dawned on her that there was a stark gap in the marketplace. With a passion for sun-protection and a keen ey...

Mary Scott Jameson is the co-founder of Sitano , a brand that focuses on creating swimsuit cover-ups that are well-made, stylish, and comfortable all while being reasonably priced.  We all remember in 2021 when the number of Covid cases finally started decreasing, the urge to travel and go on a vacation was at an all time high. It was at this time, when Mary Scott was itching to travel herself tha...