The Martial Arts Business Podcast

Mike Massie, Episode 27, Buyer Beware

Mike Massie speaks on the subject of what makes a McDojo vs. a legit school.

Mike Massie talks about time management with running a studio without hurting your family and personal time

In this podcast episode, Mike goes over his 12 step formula to keep from going broke as a martial arts school business owner. Learn how to actually make money in the business with integrity. No dirty sales tactics necessary.

In todays podcast, Mike interviews Harley Elmore.  Harley runs a successful Martial Arts Academy with his wife in Wichita Falls, TX, Warriors Way  

In todays Podcast Mike Massie interviews Alex Changho. You'll enjoy this conversational chat and learn a lot about marketing and running a successful studio.

Often martial art school owners fill their staffing gaps by using free volunteer labor, namely by recruiting their students to help them out. This on its face seems like a great idea, but it comes with hidden dangers. In this podcast episode, Mike explains these hidden dangers (based on the current legal and business environment in the U.S.) and shares what he believes to be the best alternative....

Are you looking forward to the New Year and what it will bring for your school? Or, are you dreading another year with mediocre numbers and lagging enrollments? In this week's podcast episode, Mike addresses the soft economic recovery head on by sharing the top 7 things you need to do in the New Year to make this your best year ever. Plus, in the Tip of the Week Mike shares how you can "make" an e...

In this episode of the podcast, Mike interviews Kevin "Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree black belt in Joe Lewis Fighting Systems, and a former student of the late great Joe Lewis. He runs 3 Hurricane Martial Arts Centers in Lyman, Taylors, and Greenville South Carolina. Kevin is also an expert on flexibility and achieving the splits in record ti...

The sad fact is, most martial art school owners and instructors are lazy about following up on their leads.  This is BAD for business! It costs you money, every single time you sit on your leads. Why? Because for every hour you wait to respond to a lead, the value of that lead goes down, and the chances that someone else is enrolling that person go up. Find out more about why you need to follow up...

In this podcast episode, Mike interviews Mr. Christopher Folmar, a full-time martial arts instructor from Keller, TX who doesn't actually own a martial arts studio...

Mike Massie shares a few educational stories about martial arts business mistakes, He calls these "MA Business Horror Stories"

Is marketing your dojo supposed to be a some of the time thing, or an all the time thing?  In this podcast episode, Mike explains why you should be marketing your school in the same consistent manner, even during slow times of the year. Also, in the tip of the week, Mike talks about SEO and how to avoid getting your martial arts website Google-slapped.

Christmas may be a "slow" season for a lot of school owners... but it doesn't have to be. 

In this episode Mike talks about best practices for Reputation Management Online and Off

This week Mike points out how Professionalism can go a long way.  Your first impression may be your only chance.