The Marketer's Debrief

Fresh off the back of our Discovered event in NYC, Billy sat down with SEO expert Lily Ray to explore how AI is shaping SEO and search. In this chat, Lily discusses the evolution of search in the context of AI and large language models (LLMs), emphasizing the significant changes in SEO and user behavior. She highlights the importance of digital PR in the current landscape, the need for brands to a...

In our first episode of 2025, Billy sits down with Journey Further's Director of Strategy, Lydia Hinchliff, to discuss why generational segmentation needs to be a thing of the past. They explore the pitfalls of generational stereotyping, the importance of understanding human nature in marketing, and the rise of the ageless generation. Lydia shares insights from Journey Further's recent social expe...

Want to learn the secrets to driving an engaged community of over 500,000 people across all the major social channels? Of course you do. It's what countless brands and marketers try to do every single day, with mixed success. Thankfully, we sat down with Sophie Miller to uncover her secrets for you. Founder of the online marketing community Pretty Little Marketer, Sophie is a public speaker, commu...

The latest episode of the podcast is a special one. Following a brilliant F**K the Formula event in NYC earlier this year, we thought we'd bring you a sneak peek into our keynote interview with bestselling author, marketer and consumer expert, Matt Britton. In this episode, Matt and Journey Further US CEO, Duncan Smith, discuss the evolving landscape of modern marketing, emphasizing the shift from...

In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing. In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success.   Breakdown ✍️ 🤝 The Bysta...

In this month's episode, Billy sat down with Stu Gower, Senior Manager in the Brand Marketing team at Adidas in North America, to explore how emotion, authenticity and brand storytelling can fuel your marketing. 👟 📣 Stu discusses the importance of inspiring audiences through authentic storytelling 🤝 The loyalty consumers have to sports brands and how to cultivate a loyal community online ⚽ The...

In our second podcast episode of the new series, Billy sat down with Stacie Henderson, Chief Marketing Officer, Americas of TOD's Group, to discuss building brand loyalty through events, gifting and going the extra mile with your experiential events. In this fascinating conversation, Stacie discusses how TOD's translates luxury and craftsmanship into its online presence, including using a platform...

In our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand . In this fascinating 20-minute conversation, they discuss: The challenges of marketing a sustainability message The power of relatability and humour The Say-Can-Do gap between consumer desire for...

This is The Marketer's Debrief podcast from Journey Further. The quickest wrap-up meeting you'll ever join. Each episode, we sit down with influential marketers to explore the campaigns, innovations and strategies shaping the industry - in under 20 minutes .  

Isabelle speaks to the incredible Bernardine Evaristo, author of the Booker Prize-winning novel Girl, Woman, Other , about her recently published memoir,  Manifesto. - Join the Journey Further Book Club:  http://bit.ly/2r4fBWR Follow Isabelle on LinkedIn: https://www.linkedin.com/in/isabellewilkinson

A sincere thank you to everyone who has listened and subscribed to the podcast this year. We're taking a short break, so there'll be no new episodes for the next few weeks. Don't fear though, behind-the-scenes we're lining up many more inspiring and insightful guests to answer the ultimate question: "What's the wrong you want to right?" See you soon.

Lauren Currie OBE is on a mission to help women overcome the systemic challenges they face. Through UPFRONT, she plans to change confidence for over a million women in the next 3 years. We cover a lot of ground in this episode, from measuring success to understanding imposter syndrome, as well as touching on how we should process the infamous Basecamp memo. Learn more about UPFRONT and their next...

Tessa Clarke is co-founder and CEO of OLIO, the food-sharing app on a mission to tackle food waste. With one third of all the food we produce going to waste and 800 million people going to bed hungry every night, changing our behaviour when it comes to food has the potential to radically improve both the environment and people's lives. OLIO has 3.6million users in 59 countries worldwide. - Follow...

On the day of the Coinbase IPO, I spoke with James Wang about all things crypto, NFTs, decentralised finance and more. We explore the conflicting narratives around these emerging technologies and some of the most interesting applications. - Follow James on Twitter: https://twitter.com/draecomino And on Substack: https://draecomino.substack.com/ Join the Journey Further Book Club: http://bit.ly/2r4...

Simon Mottram took his passion for cycling and created one the most revered brands in the world of sport. He believes cycling has the potential the change people's lives for the better. - Follow Nathan: https://www.linkedin.com/in/nathanbrush/ Join the Journey Further Book Club: http://bit.ly/2r4fBWR

Founder of giffgaff and host of the DO Lectures Podcast, Gav Thompson, gives his take on why we need to rid the world of corporate b*llocks. - Follow Nathan: https://www.linkedin.com/in/nathanbrush/ Join the Journey Further Book Club: http://bit.ly/2r4fBWR Check out the DO Lectures Podcast: https://podcasts.apple.com/gb/podcast/do-lectures-podcast-with-gav-thompson/id1484481786

For this special episode, we hear from productivity expert Cal Newport about his brand new book — A World Without Email. Cal is the author of international bestsellers, Deep Work and Digital Minimalism, and a computer science professor at Georgetown University.  This was recorded live as part of a Journey Further Book Club event. Thanks to Isabelle Wilkinson for interviewing. - Join the Journey Fu...

Through a series of weird and wonderful anecdotes, the inimitable Rory Sutherland gives his take on how and why we ought to rethink our approach to problem solving. Rory is Vice Chairman at Ogilvy and head of its behavioural science practice. He is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks have been viewed nearly 7 million times. - Follow Nathan:...

Today, Kim Scott publishes the follow up to her international bestseller, Radical Candor . Just Work: Get Sh*t Done, Fast & Fair explores how we can identify and address the forces which combine to create workplace injustice: bias, prejudice, bullying, discrimination, harassment and physical violations. It's full of really useful frameworks for victims, upstanders and leaders alike to drive positi...

I spoke to the prolific folk-punk artist Frank Turner on the devastating impact of coronavirus on the live music industry, and the work he's done to raise around a quarter of a million pounds to save small independent venues from permanent closure. If you're looking forward to enjoying live music again when the pandemic ends, support the Music Venue Trust here: http://musicvenuetrust.com/ - Follow...

June Angelides is on a mission to help more female founders and founders of colour get the investment they deserve. After receiving an MBE for founding the coding school, Mums in Technology, June is now shaking up the world of venture capital at Samos Investments. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Follow June: https://www.linkedin.com/in/juneangelides/ Follow Nathan: http...

We're back with season 2 of the Journey Further Podcast, kicking off next Tuesday 2 March. We've got so many amazing guests lined up, from bestselling authors to truly inspiring CEOs, it's going to be a blast. I'll be asking each and every one of them the same question: "What's the wrong you want to right?" Here's a sneak preview of what's to come. See you next week! - Sign up to the Journey Furth...

Season 1 of the Journey Further Podcast is complete! Thanks to all of our guests and everyone who has tuned in. Now, we're looking for your help in building out an incredible selection of guests for Season 2. Who is disrupting their industry? Who is fighting for change? Who are the unsung heroes with stories waiting to be told? Send your suggestions to: podcast@journeyfurther.com - Join the Journe...

Back in 2017, Lucy Jameson and her co-founders (fellow Grey London colleagues Nils Leonard and Natalie Graeme) set out to create a different kind of agency, one which builds brands that 'people in the real world really wish existed'. Since then, Uncommon Creative Studio has delivered standout work for the likes of Brewdog, ITV and Chillys, and has been crowned Agency of the Year by Campaign on two...

Ugly Drinks describes its sugar-free sparkling water as not only refreshing tasty, but refreshingly honest. Hugh Thomas and his team are on a mission to shake up the drinks industry, exposing the 'ugly truth' behind mass-marketed, sugary drinks. - Join the Journey Further Book Club:  http://bit.ly/2r4fBWR Get in touch:  podcast@journeyfurther.com