The Lonely Marketers

We've dubbed this episode a 'Clubhouse Special' as Jess joins us. Since the platform caught everyone's attention recently, Jess has dived in headfirst into the app built a following and worked out all of the pros and cons of it. With recruiters gravitating to Clubhouse, we discuss how marketers can use the platform to drive awareness and ultimately revenue for their recruitment agencies and throw...

In an episode that explores the world of RPO, productisation and employer brand, William Geldart speaks about his journey from the betting industry to the recruitment one. We chat about the role of marketing in recruitment, the importance of empathy, purpose and products and how to make marketing 'tangible'. A show that will make you reflect on your current efforts but in terms of your career and...

The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to to get it working and discuss why on earth we alwa...

For the first show of 2021, Rich Gibbard joins Glenn to talk about all things inbound marketing. A topic on the tips of many tongues...but what is it? Why should you be doing it? And why is it not a substitute for outbound marketing (and sales) but a complement to it. Having been on the side of sales and now on the side of marketing, Rich offers the insight into what he is seeing working  and...

In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We chat about what Mary has learnt over the past four years in her role and why she thinks the chaos of 2020 means recruitment marketing is in a good place for the years ahead. There is also a bit of film chat in this episode as we delve into Mary's side...

As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie gives us her tips and experiences as to how she has managed to get it to work across a variety of industries. We talk about balancing reactive marketing with the focus on longer-term o...

Kat tried to escape recruitment marketing but resist the lure like so many of us... In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We then bring up Paiger's (they support the show don't...

Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we talk about how marketers can/should play a much a bigger role in these due-diligence processes and what it can do for their career.   Amanda and Glenn also talk upon the concept of 'blankpageitis' with regards to hitting a brick wall with conten...

In this episode of the show, Glenn is joined by Chris Cranshaw who has recently founded recruitment marketing agency, Halt. With well over a decade of experience in the industry, Chris shares his experiences of the growing importance of recruitment marketing, what opportunities we all have now to step up and what he sees as the key skills if we were to create a 'Frankenstein' marketer. We also int...

Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral - you can become far more commercial if you put yourself in the conversation in your recruitment business. Glenn is joined by Louise Archer from Retrained Search in this episode as we talk about the myths and benefits of retained business and how mark...

Faye Lewis joins us as the first-ever returning-guest on the show as we dig into the idea of consumerisation of candidates and adopting B2C marketing techniques to recruitment marketing.  We discuss the tactics and approaches that will enable marketers to have a wider range of influence on sales and why it really is the best time to 'step up' in your role. We also discuss how the importance o...

After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading champions of recruitment marketing and it turns out that he's not that bad at it himself either. We discuss why copywriting is a key skill for any marketer today and how an 'open-sour...

Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it important, or not?), the importance of giving away your best stuff for free and why focusing on the customer will always bring success. A hugely engaging episode which gives great insig...

It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price. Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with recruitment businesses to understand and define what they charge. Jon knows marketing as well, which is useful for a podcast like this. Alongside pricing, we talk about the shift in the re...

Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 recruiter to a fully-fledged (social) media pro bringing in in excess of £800,000 of leads for his business up to where he is now working alongside the likes of Anthony Joshua on their social media efforts From just picking up a camera and "having a go" thr...

John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't). We speak a lot about the blurred lines between marketing and technology and why establishing common goals is absolutely essential to success. You can connect with John here: https://www.linkedin.com/in/johnjbrussell/ and thank you once again...

In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees her as a Partner and 'having a say'. She provides tips on communication, planning and relationship-building to help build your reputation and authority. You can watch the live recording of the webinar here: https://www.crowdcast.io/e/lonelymarketers11...

Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch. Where do you start? Can you do it internally? What questions do you need to ask? To view the replay of the Crowdcast, head over here: https://www.crowdcast.io/e/lonelymarketers9

In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your investment. We also talk about how even in a 'client-led' market you can't take your eye off of candidate experience and dive into the current state of Google For Jobs. Fist pumps to the Pai...

Scott Richardson from Harrington Starr talks us through how building communities can position yourself as a true expert. We talk through the type of things you need to think about before starting this journey and how you need contributions from everyone. Shannon Lynch from Signifiy Technology also makes a guest appearance. Jump on the Crowdcast replay by watching here: https://www.crowdcast.io/e/l...

Amelia Sordell from 11 Investments talks about how marketers are essential in playing a role in working with internal recruitment and HR to build, promote employers brands and attract talent to their business. Watch the replay of the Crowdcast here: https://www.crowdcast.io/e/lonelymarketers8

We head into the recruitment marketing careers of the marketing team at Signify. We touch on their successes, challenges and how to run a 800 person virtual event that lasts for 12 hours! The passion from both Shannon and Elle really stands out as they talk about their journey into recruitment marketing and what they've learnt, experienced and hope to do in the future. As always, thank you to the...

In another episode of Midday Musings, Sarah Wall from Darwin International joins Glenn to chat about international marketing. How do you allocate resources? What do you need to do to tailor your activities to multiple cultures, languages and countries? We jump into real-life examples of what has worked, and what hasn't so that your recruitment marketing is on point wherever you're working in the w...

Adam Gordon from Candidate. ID joins Glenn Southam to talk about email (marketing) automation. We get into the granular aspects of starting the process, the use (or non-use) of your CRM and how marketing should literally be the engine room of recruitment businesses. Many people are automating sales messages but not basing their communications on audience behaviour. This episode will allow you to h...

Kris Holland joins Glenn Southam for another recruitment marketing lunch and learn. The pair discuss all things content and why you really don't need jobs on your website to drive deals. We  dig into practical tips, processes and templates to start the content machine up in your agency. You can watch the original recording of the webinar here on Crowdcast: https://www.crowdcast.io/e/lonelymar...