The Lonely Marketers

In this episode of The Lonely Marketers Podcast, Kieron Mayers sits down with Monique Sollazzo, Group Head of Marketing at Search Recruitment Group. With years of industry experience, Monique started her marketing career as an assistant in at Robert Walters in South Africa and has since moved to the UK to continue her journey. Monique shares the details of her recent project at Search Recruitment...

In this episode of The Lonely Marketers Podcast , Kieron Mayers sits down with Marie Simmons, Senior Marketing Business Partner at Randstad. With over 10 years in recruitment marketing, Marie shares her journey from being a solo marketer to managing a small team and now working in a larger marketing team without direct reports. She discusses how collaboration changes across these roles and why mut...

In this episode of The Lonely Marketers, host Kieron Mayers, Head of Marketing at Paiger, sits down with Gemma Sleight, Group Marketing Director at FMC Talent. With over 12 years at FMC Talent, Gemma has navigated a remarkable career journey, rising through the ranks to lead her marketing team. She shares insights on what has kept her at the company for over a decade and how she has successfully b...

In this episode of the TLM Podcast, Kieron Mayers chats with Zanaba Poland, Marketing Manager at Gillespie Manners Search & Selection. Zanaba, a former recruiter turned marketer, shares her unique perspective on recruitment marketing. Key Topics: The Lonely Marketer Experience: Zanaba discusses the challenges of being a solo marketer in the recruitment industry, including limited resources and...

In this episode, Kieron Mayers is joined by Chris Hawksey, Chief Revenue Officer at Smart Solutions Group. Chris shares his unconventional journey from a club promoter to the C-suite and explains the scope of a Chief Revenue Officer's role. Chris also discusses the need to think beyond traditional marketing boundaries and the critical role of building strong relationships with key decision-mak...

In this episode, we sit down with Owen Beynon, Senior Audio/Visual Executive at Meet. Join us as we explore Owen’s journey from the unpredictable chaos of film sets to the structured yet equally unpredictable world of recruitment marketing. Owen shares his insights on the surprising parallels between the film industry and recruitment marketing, shedding light on how skills honed behind the camera...

In this episode, Amy Tilbury, from Barrington James explores the diverse and demanding nature of recruitment marketing. She shares her climb from executive to senior marketing manager, highlighting her impactful projects in social media and website development. Amy discusses the success behind their TikTok strategy and the role of their podcast in drawing clients. She offers a critical view on com...

In this episode, Amanda Ansell from Carrington West, shines a light on the symbiotic relationship between marketing, HR, and sales. She stresses the critical role of training employees to champion the brand's message and leveraging phone interactions for brand building. Amanda reflects on her pioneering journey as the first full-time marketing resource at Carrington West and the evolution of t...

In this episode, Katelyn gets real about the recruitment marketing world, emphasising the importance of understanding psychology and the crucial alliance between sales and marketing teams. She shares her passion for empowering women and reflects on her challenges and triumphs as a woman in the industry. Katelyn also gives us a glimpse into her strategy for managing tasks and the importance of user...

Join Kieron Mayers and guest Michael John Oliver, Global Marketing Director at MBK Search. They explore the strategic shift in recruitment, the critical role of ROI and KPIs, and the importance of social media and personal branding in recruitment marketing. Tune in for a refreshing take on the evolving intersection of marketing and recruitment.

Today sees the announcement that the recruitment marketing community The Lonely Marketers , along with this podcast has been acquired by our biggest supporter, Paiger . Darren Westall, Paiger's CEO interviews Glenn about the origins of The Lonely Marketers and where it goes to next. *Personal message from Glenn: With Paiger acquiring TLM, I am confident that its values will be upheld, and the...

Joining us from Austin, Texas, Jake Gorgol is our latest guest. Jake works for OutScout who are part of the JCW Group, and the business describes itself as a "technology talent matching platform".  The great thing about this conversation is that this is not an add-on the existing recruitment and staffing services, it's a dedicated business trying to do things differently (but still retaining...

The obsession to record ROI is real. Whether it's putting pressure on ourselves or if it's coming from above, we can get consumed by proving a direct return - sometimes stopping us doing anything at all. In this episode we are joined by Haydn Morgans from Search Stack who gives his opinion on all things gated content, community and podcasts. Haydn's wide-ranging experience of working with multiple...

After a little podcast siesta (or maybe a hibernation?), we are back with Amity Watts from Cubed Talent joining us having recently started a new role. We dive into her personal takes of the candidate experience when searching for a new position and she gives plenty of guidance to anybody potentially looking at new pastures. With a load of experience on the marketing agency side before joining the...

Getting Josie on this show has been a long time coming. With almost two decades of recruitment marketing expertise, the majority in a single company, we have wanted to dive into her experiences creating customer-first, purpose-led marketing strategies for a long time. Tragically, this didn't happen when we originally planned because Josie's husband, Sam, had just been informed that his treatment f...

Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of belonging is important to her and her growth. Ellie, as well as managing her team over at FDI, also actively mentors marketers and we talk about this and how it builds key leadership s...

Ben Leeson from the rec hub kicks off season ten of The Lonely Marketer talking all things brand. In a world where we are obsessed with metrics and ROI, Ben and the other founders of the rec hub are well and genuinely brand-led and believe everything else will take care of itself. It was great to hear from Ben's brand background and how this is translating to the world of talent. If us marketers c...

We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding 's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing. Coming into a new business, Rowena went on a mission to shift company tone of voices and how individuals communi...

Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why copywriting is not something you can "just do". Luca is extremely passionate and we agreed and disagreed on a co...

Sometimes you just need that bit of a change in your career. But that doesn't come with it's own challenges and experiences and that's what we speak to Christina about in this episode. After spending several years in one business, Christina decided to take the jump into a new company in a new sector. We recorded this episode with her six months into her new role and cover overcoming imposter syndr...

Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show. We dive into the discussions about building a true career in recruitment marketing and how the exposure to B2B, B2C and everything in between is of a huge benefit to your future. There are caveats in th...

How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in the North East of England and we speak about how she makes that work, her experience of being a senior marketing hire in a start-up recruitment business and what she thinks the futur...

When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative sectors, the business has kept pace with the innovation and change in the industry since 1978 and Richard is leading that charge with his marketing approach. If you're interested in...

Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the process of consolidating strategies and activity. We speak through all of the changes Josie has seen in her time as a marketer and about the challenges of managing expectations when you set the bar high. 2022 sees the Paiger team continue with th...

We got there. Episode 100! We really didn't know what to do to mark episode 100 of this incredible journey, but the community suggested that the host should turn guest and answer some questions himself. The fabulous Janine Owen put her hands up to be the one to turn the tables and asked all of the usual questions around recruitment marketing but also about the origins of The Lonely Marketers and w...