The Logistics of Logistics

In "The TRAFFIX Report: The Strategic Forecast for North American Freight" Joe Lynch and Alex Fuller , Sr. Director of Revenue Management & Solutions at TRAFFIX, discuss the end of the freight recession and how rising rates, nearshoring, and market volatility are reshaping North American supply chains. About Alex Fuller Alex Fuller , Sr. Director of Revenue Management & Solutions at TRAFFIX, focus...

In "  The Logisyn Analysis: What Will Reshape Freight Sectors Next", Joe Lynch speaks with Chief Executive of Ti , John Manners-Bell about how geopolitical fragmentation, artificial intelligence, nearshoring, and evolving security risks are reshaping the future of global freight sectors. About John Manners-Bell Prof John Manners-Bell is Chief Executive of Ti, Honorary Visiting Professor at the Lon...

In "  Unlocking Fleet Superpowers: The Power of the Trimble Ecosystem", Joe Lynch speaks with General Manager of Corcentric's Fleet Services, Pat Gaskins and Vice President of Implementation at ISAAC, Matt Ruth about how integrating in-cab telematics and automated billing with the Trimble ecosystem eliminates operational friction, optimizes fleet utilization, and boosts profitability . About Pat G...

In " The P44 and LSP44 Story", Joe Lynch speaks with Founder and CEO of project44 and LSP44, Jett McCandless , about how project44 and LSP44 are split to serve shippers and service providers through AI agents, global connectivity, and API infrastructure . About Jett McCandless Jett McCandless has spent 25 years inside the global supply chain, running it, not studying it. He started on the dock and...

In "Reinventing Fleet Efficiency: Cutting Friction in Maintenance, Routing, and Dispatch", Joe Lynch speaks with sector vice president of Trimble, Michael Kornhauser , about how integrated ecosystems, agentic AI, and smart routing technologies eliminate back-office friction and boost fleet performance across modern transportation networks . About Michael Kornhauser Michael Kornhauser is sector vic...

In "The New Supply Chain Era", Joe Lynch speaks with Founder of Ballast and Head of Strategy for LogistiVIEW, Nate Shutes , about how the evolving landscape of AI, fractional leadership, and community support are shaping the future for supply chain entrepreneurs. About Nate Shutes Nate Shutes has 25+ years of supply chain and logistics leadership spanning Fortune 500 companies to mid-market, found...

In "OCM: The New Standard for Global Imports with Century's Jim McCullen",  Joe Lynch and Jim McCullen , Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory. About Jim McCullen Jim McCullen serves as Chief Technology Office...

In "Future-Proofing Warehouses Against Real Estate and Labor Crunches", Joe Lynch speaks with Senior Director, Market Intelligence at Dematic, Adam Brown , about how automation, software, and high-density storage solve the industry's toughest labor shortages and space constraints. About Adam Brown Adam Brown is a seasoned supply chain and automation leader with more than two decades of experience...

In "Why the FMC Exists and How It Protects American Supply Chains", Joe Lynch speaks with Chairman of the Federal Maritime Commission (FMC) , Laura DiBella , about how the agency regulates ocean shipping, resolves cargo disputes, and safeguards American importers, exporters, and consumers from supply chain disruptions. About Laura DiBella Laura DiBella serves as Chairman of the Federal Maritime Co...

In "Why the Yard is Your Supply Chain's Biggest Bottleneck (And How to Fix It)", Joe Lynch speaks with CEO of Lazer Logistics, Adam   Newsome , about how turning the yard from an unmanaged blind spot into an optimized, tech-enabled transition zone unlocks massive supply chain velocity and cost savings. About Adam Newsome Adam   Newsome is CEO of Lazer Logistics, bringing 25 years of business exper...

In "Why the Future of Freight Has No Driver's Cab", Joe Lynch speaks with Founder and CEO of Humble Robotics, Eyal Cohen , about how cabless, electric autonomous haulers are reimagining commercial logistics from the ground up. About Eyal Cohen Eyal Cohen is the Founder and CEO of Humble Robotics, an autonomous electric trucking company that recently closed a seed round and emerged from stealth wit...

In "Scaling Logistics Innovation at Descartes Systems Group",  Joe Lynch  and  Dan Cicerchi , the General Manager of Transportation Management Solutions at Descartes Systems Group, discuss the strategic integration of trustworthy AI to enhance existing core logistics technology and solve practical pain points across the global supply chain. About Dan Cicerchi Dan Cicerchi  is the General Manager o...

In "Scale or Fail: Navigating Trade Volatility for Emerging Brands", Joe Lynch speaks with President and CEO of the Americas region of GEODIS, Laura Ritchey , about how emerging brands can navigate trade volatility, manage inventory, and build scalable, resilient supply chains. About Laura Ritchey Laura Ritchey joined GEODIS in July 2025 as President and Chief Executive Officer (CEO) of the Americ...

In "The Collision of Capital, Technology & Logistics", Joe Lynch speaks with Founder & Managing Partner of Gamma Point Advisory, Joey Milstein , about how the intersection of private equity, artificial intelligence, and operational execution is reshaping the future of supply chain M&A. About Joey Milstein Joey Milstein has spent more than 35 years inside the machinery of global trade, leading comm...

In "Eliminating EDI Headaches: Managed Integration vs. Ticket Queues", Joe Lynch speaks with Co-Founder and Leader of Atadex, Mitch Bernet , about how fully managed EDI and API integrations eliminate operational bottlenecks, speed up customer onboarding, and drive supply chain profitability. About Mitch Bernet Mitch Bernet is the Co-Founder and Leader of Atadex, bringing decades of supply chain ex...

In "The Infrastructure Autonomous Delivery Needs", Joe Lynch speaks with Chairman and CEO of Arrive AI, Dan O'Toole , about why smart endpoint infrastructure is the missing link to scaling autonomous logistics. About Dan O'Toole Dan O'Toole , CEO of Arrive AI, can speak to why endpoint coordination networks and logistics software are becoming the unresolved infrastructure problem—and the most dura...

In "How Nordian's Platform Enables Long-Haul Autonomy", Joe Lynch speaks with Co-founder and CEO of Nordian, Michael Schramm , about how Nordian enables long-haul autonomy by combining precise positioning, satellite connectivity, and edge intelligence into a single platform. About Michael Schramm Michael Schramm is Co-founder and CEO of Nordian, the positioning and connectivity platform for Physic...

In "Trimble's Perspective: The Future of Freight is Connected",  Joe Lynch  and  Rob Painter , Trimble's President and Chief Executive Officer, discuss how Trimble connects the freight ecosystem—people, data, and workflows—to navigate the difficult truckload market and drive customer efficiency using AI and integrated commercial solutions. About Rob Painter Rob Painter  became Trimble's president...

In "The Fictitious Pickup Boom: How Fake Drivers Steal Freight", Joe Lynch speaks with Chief Operating Officer at IDScan.net , Jillian Kossman , about how modern fraudsters use fake CDLs to execute fictitious pickups—and how automated identity verification at the gate can stop them. About Jillian Kossman Jillian Kossman is Chief Operating Officer at IDScan.net, an identity verification firm helpin...

In "Built to Last: Inside Holman Logistics", Joe Lynch speaks with President and COO of Holman Logistics, Mike Gardner , about how the company's 162-year heritage, safety-first culture, and long-term customer partnerships drive sustainable growth in today's supply chain landscape. About Mike Gardner Mike Gardner is the President & COO of Holman Logistics, a national third-party logistics company h...

In "SPS Commerce: Optimize Speed to Revenue",  Joe Lynch  and  Wes Arentson , Senior Sales Manager, Logistics at  SPS Commerce , discuss how streamlining the supply chain's Order-to-Cash cycle is the key to accelerating business growth. About Wes Aretson Wes Arentson  is a Sales Manager at SPS Commerce. He leads a logistics sales team focused on providing 3PLs and Carriers with tools to optimize t...

In "How to Turn Freight Data into Audit-Ready Scope 3 Reporting", Joe Lynch and Michael Rentz , Chief Revenue Officer at Gnosis Freight, discuss how operational-grade logistics data automatically simplifies complex carbon compliance. About Michael Rentz  Michael Rentz is the Chief Revenue Officer at Gnosis Freight. He joined the company in the Summer of 2020. Before joining Gnosis, he got his star...

In "The Problem First Approach to Warehouse Automation", Joe Lynch and Vinh Tran , Managing Director of MyBull Intelligent Machinery USA, discuss how prioritizing a facility's specific operational challenges over standard tech products leads to successful automation. About Vinh Tran Vinh Tran is the Managing Director of MyBull Intelligent Machinery USA, where he spearheads the company's North and...

In "Private Fleets Rescue Freight Brokers in 2026", Joe Lynch and Russell Jones , CEO & Co-founder of Private Fleet Net Zero, discuss how unlocking empty private backhauls provides brokers with discounted, high-quality capacity to combat fraud and skyrocketing liability. About Russ Jones Russell Jones  co-founded Private Fleet Net Zero to help the 45% of trucks that are in Private Fleets with usua...

In "Ending the 60% Waste: The Radical Shift Trucking Needs Right Now," Joe Lynch and Erik Malin , Founder and CEO of Tetro, discuss how treating trucking as a function of time, rather than miles, is the only way to eliminate the massive inefficiencies plaguing drivers and future autonomous fleets. Time is the real commodity.   About Erik Malin Erik Malin is the founder and CEO of Tetro, a technolo...